Using StoryBrand To Optimize Your Success [Endless Customers Podcast S.1. Ep. 34]
IMPACT Blog
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3d ago
About This Episode "If you confuse, you lose," Donald Miller reminds us in his StoryBrand framework. When it comes to business websites, companies often go clever or vague, leaving visitors scratching their heads and thinking, “Okay, but what do you actually do?” Miller’s principle underscores the importance of clarity and precision — and reminds us of just how quickly you can lose someone’s attention.   In this episode of Endless Customers, Alex Winter speaks with Mary Brown, IMPACT’s lead web strategist, about how StoryBrand can help businesses refine their messaging to deliver a b ..read more
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Leveraging AI Tools To Close More Deals [Endless Customers Podcast S.1 Ep.33]
IMPACT Blog
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5d ago
About This Episode Artificial Intelligence (AI) is transforming the sales industry in profound ways. In this episode, Chris Duprey, IMPACT's Head Coach and Chief Customer Officer, explains how sales professionals can leverage AI tools to level-up their performance and drive better results. “AI is at a point where it can be really, really helpful if sales folks are proactive in their approach,” Chris says. But only if salespeople are willing to get into the sandbox and start experimenting.  Imagine having an AI assistant in your virtual meetings that provides real-time feedback. Chris ment ..read more
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Data-Driven Success: HubSpot Fuels Berry Insurance's Massive Growth [Endless Customers Podcast S.1 Ep. 32]
IMPACT Blog
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1w ago
About this Episode They say a decision is only as good as the data it’s based on. For Massachusetts-based Berry Insurance, better data means better decisions — and better decisions mean better outcomes. Corin Cook joined Berry in 2019 as the company’s first content manager. At that point, Berry was early in its They Ask, You Answer journey. Corin focused on writing educational content that would be helpful to anyone in the market for insurance. Soon, traffic began to explode, bringing tens of thousands of visitors to the Berry website.  With visitors come opportunities, but only if you h ..read more
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New AI Tools: HubSpot Updates That Will Transform Your Business [Endless Customers Podcast S.1 Ep. 31]
IMPACT Blog
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1w ago
About this Episode Anyone who hangs around the HubSpot ecosystem knows that new products and updates get rolled out at a dizzying clip. One of our resident HubSpot experts, Jess Palmeri, stops by our show every couple of months to explain what’s new, what’s noteworthy, and what’s on the horizon. HubSpot has been dabbling in AI for a while now, with some tools stuck in Beta or offering limited in functionality. Now, though, these tools are ready for prime time. Introducing Content Hub The HubSpot CMS (or content management system) is now known as Content Hub, and the newly reimagined tool is de ..read more
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Save Time and Money: Are You Overpaying for Your Marketing? [Endless Customers Podcast S.1 Ep.30]
IMPACT Blog
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2w ago
About this Episode The old adage in business is that you should spend 10% of your budget on marketing. But, says Katie Coelho, IMPACT’s VP of Services, that number can vary widely. For smaller companies that are putting everything they have into product development or services, that number is more likely 2-5%.  No matter the investment, marketing can be hard to track, and a reliable ROI is not easy to achieve. For small businesses with limited resources, poorly spent funds can be debilitating.  Katie urges business leaders to be judicious. While it’s tempting to sign on with an agenc ..read more
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Don't Be Held Hostage By an Agency [Endless Customers Podcast S.1 Ep.29]
IMPACT Blog
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2w ago
About this Episode Is your agency holding you hostage? It sounds funny to use those terms, but that’s really what it is.  Imagine this: Let’s say a company hires an agency to help them set up HubSpot. To get started, the agency takes control of all the login credentials and the seats that come what that HubSpot portal. At first, this might make sense. The agency has the know-how to get everything set up. But as the months go by, the business might start to get uneasy. Their team can’t do ANYthing in HubSpot without the agency doing it for them.  Run a traffic report? Call the agency ..read more
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Sell Better: How to Close Deals Efficiently and Effectively [Endless Customers Podcast S.1 Ep.28]
IMPACT Blog
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3w ago
About this Episode Ask your average salesperson the following question: Are there certain questions you find yourself answering on every single sales call? Chances are, this will be met by a laugh or an eye-roll or a sigh of despair. Yes, salespeople field the same questions from customer after customer after customer.  Assignment selling can help change all that.  Assignment selling is the act of using content during the sales process to address major objections and questions your buyers have — often before they come up during a meeting. The idea was developed by Marcus Sheridan mor ..read more
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Sales and Marketing Alignment: Creating a Culture Focused on Growth [Endless Customers Podcast S.1 Ep.27]
IMPACT Blog
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3w ago
About this Episode Before the internet, buying was different. When I was younger, I remember whenever my family would get a new car: we’d head down to the dealership, walk through the showroom, and talk to the salesperson. We’d leave with brochures and spec sheets. Then, we’d come back and my dad would test drive one or two. Then, we’d return again and make a final decision.  This was normal for the time. In the 1990s, on average, car buyers visited the dealership more than four times for a new car purchase. Today it’s usually done in a single visit. And this is by no means isolated to ca ..read more
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Website ROI: Is a New Website Worth the Cost? [Endless Customers Podcast S.1 Ep.26]
IMPACT Blog
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1M ago
About this Episode At its best, a website is your best salesperson — one who never sleeps or takes a vacation. Day after day, month after month, your website is out there attracting leads and turning them into customers.  But at its worst, a website is a money pit. An endless liability that’s a buggy, outdated, poor reflection of your business. via GIPHY The reality is that most business sites are somewhere in between. But because they can be an enormous expense, each business should evaluate the ROI of its website investment.  To do so, says Vin Gaeta, head of web strategy here a ..read more
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Do You Really Need a New Website in 2024? [Endless Customers Podcast S.1 Ep.25]
IMPACT Blog
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1M ago
About this Episode There are plenty of reasons businesses buy new websites. Maybe it’s part of a rebranding effort — or because the new CMO claims it’s a necessity. Sometimes they buy a new site just because the old site feels stale.  If you’re in one of these boats and are about to call up an agency and write a big check, slow down. According to Mary Brown, lead website strategist here at IMPACT, many businesses invest in a full website redesign when they really don’t need to.  Mary says that conversion rate optimization and strategic improvements often yield better results than com ..read more
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