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About This Episode Can artificial intelligence technology like OpenAI’s ChatGPT replace traditional search engines like Google? This is the question many business owners are asking today. Many of these same business owners have based their marketing strategy on being found through SEO and Google, therefore creating a lot of concern around the subject. Marcus Sheridan has been at the forefront of marketing innovation, and has used search and Google to his advantage in creating an industry-dominating swimming pool company. Rather than being concerned solely about Google, Marcus highlights the ..read more

"You can disrupt your entire industry right now simply by putting out content that others aren’t willing to share," states Marcus Sheridan, author, keynote speaker, and partner at IMPACT. In this episode of Endless Customers, Alex Winter and Marcus Sheridan dive into the power of industry-disrupting content and how businesses can become thought leaders. Marcus shares how companies can gain trust and stand out by doing what others aren't willing to do. One key strategy Marcus highlights is addressing the elephants in the room: "You’ve got to be willing to talk about that which others are not wi ..read more

About This Episode "A lot of industries are down right now. Just across the board. The good thing about that is there's some pain. And pain usually means innovation." states Marcus Sheridan, author, keynote speaker, and partner at IMPACT. In this episode of Endless Customers, Alex Winter and Marcus Sheridan discuss strategies for boosting lead generation when your funnel is dry. Marcus shares the success of Shasta Pools, a concrete pool builder in Arizona, who took a chance on a self-service tool during their busy season. Shasta Pools doubled its leads year over year by implementing a pricing ..read more

AI can be a game-changer for your video production, streamlining editing duties and turning around tedious tasks in the blink of an eye.  These tools are evolving rapidly, with new players coming on the market as others fall away or get swallowed up by the big boys.   Opus Clip is an AI tool for video creators that can transform long-form videos into short-form social media clips with ease. You can plug your video into their website, wait a few minutes, and voila – it uses AI to select what it calls the most “viral” moments for you to share across your social media channels.&nbs ..read more

About This Episode "We really started to build confidence in ourselves and as an organization that we were becoming the industry experts within our respective spaces." says Mike Minissale, Director of Marketing at Mazzella Companies. In this episode of Endless Customers, Alex Winter is joined by Mike Minissale and Mike Close, Corporate Marketing and Communications Manager at Mazzella Companies. They share the  journey of their organization from the old way of marketing to becoming a leader in their markets with industry disrupting content. Mike and Mike dive into how the adoption of the ..read more

"A lot of video professionals are worried that AI is going to take their jobs... if it's not something you're trying to keep up with, it will take your job,"  says Austin Mock, a seasoned video producer and content creator at IMPACT. He goes on to say, "While these tools are really useful and you can use them in amazing ways... they're not always what they seem at first." AI tools like Auto Pod and Opus Clip have been marketed as game-changers for video production, promising to simplify the editing process significantly.  However, Austin highlights, these AI tools often require a dee ..read more

"I make a lot of parallels to the rise of AI as to the rise of the internet,” says Founder & CEO of IMPACT, Bob Ruffolo.  He goes on to say that “the internet came on pretty fast, so it might have been slow in the beginning, but all of a sudden no one was using faxes anymore. Everything was now via email. AI is going to be the exact same way."  Bob doesn't mince words when discussing the inevitability of AI transforming job markets. “Of course, it's going to take people's jobs. Yes! We all need to be paying attention to this because AI is going to change the way every company ope ..read more

"Accountability and discipline are fundamental for any business seeking long-term success," says Brian Casey, a Head Coach at IMPACT. Brian emphasizes, "Expecting instant results from sales and marketing efforts can be unrealistic. While some strategies offer quick wins, building a solid foundation for long-term success requires time and persistence." To bridge the gap between quick wins and long-term strategies, Brian suggests starting with simplicity by doing things like creating videos for the sales process on your smartphone. "Creating videos and articles, even with a low barrier to entry ..read more

In case you missed it, IMPACT has talked a lot about HubSpot lead scoring in the past few years. And there's tons of content — both on the HubSpot site and elsewhere — that talks through the process. But when I read through all of our past articles, I noticed a common theme: The majority of our content covers how to “set up” HubSpot lead scoring.  These blog posts are jam-packed with tactical tips and tricks such as: “You can use demographic information to qualify leads” and “Use your HubSpot lead score to move leads through your marketing qualified lead or sales qualified lead lifecycle ..read more