
Marketing Insider Group
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Read the best Thought Leadership from Michael Brenner on Content Marketing Strategy, Digital Marketing, and more from Marketing Insider Group. Michael Brenner is CEO of Marketing Insider Group providing content marketing strategy, content development, and content marketing workshops.
Marketing Insider Group
2d ago
Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense. However, creating and ..read more
Marketing Insider Group
3d ago
Blog content is a powerful tool for engaging readers and turning them into loyal customers. To achieve this, blogs have to do more than inform—they should strategically guide readers toward taking meaningful actions. Creating effective blog CTA strategies ensures your content converts readers into leads, subscribers, or buyers. This article explores the steps to optimize ..read more
Marketing Insider Group
4d ago
Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters. Loyal customers spend more, refer ..read more
Marketing Insider Group
4d ago
While it’s said that people will come if you build something, that’s never really been the case. That’s all the more true in the internet age, where more than 1.1 billion websites are online — although fewer than 194 million are active. With so many websites available, it’s unrealistic to assume that your target customer ..read more
Marketing Insider Group
1w ago
Efficiency is more than a goal; it’s a necessity for modern businesses. Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. This technology can send follow-up emails and ..read more
Marketing Insider Group
1w ago
Search engine optimization evolves rapidly, influenced by advancements in technology, user behavior, and search engine updates. Understanding emerging trends ensures businesses stay competitive. Focusing on key changes and adapting strategies positions companies for growth in the digital space. Quick Takeaways Voice search optimization is reshaping the way users interact with content. Artificial intelligence (AI) influences ..read more
Marketing Insider Group
1w ago
A strong blog content strategy forms the backbone of effective online marketing. Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives. Quick Takeaways Set measurable goals to guide content creation. Understand your audience’s needs through research. Plan content with a structured editorial calendar. Use ..read more
Marketing Insider Group
1w ago
In the realm of content marketing, countless businesses have relied on webinars to generate new business. A webinar can be an incredibly powerful tool, costing little, yet making a big impact. However, if you want to maximize the impact of a webinar, you need to employ an adequate strategy. Create an Excellent Recording Strategy First ..read more
Marketing Insider Group
2w ago
CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. Since CRM systems provide a centralized location for customer data, seamless integration with marketing automation platforms allows marketing teams to create ..read more
Marketing Insider Group
2w ago
Visuals are an incredibly valuable tool as you attempt to get attention on social media. A well-designed image or graphic can stop readers from scrolling and spark curiosity. But there’s a ton of competition, so not just any graphic that will do the trick. You have to figure out how to stand out. Branded graphics ..read more