As a marketer, how you build your personal brand gives you an edge. It’s how you present your personality, passions, and work experience online and offline. Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients. From building a dynamic website to creating a personal content marketing strategy, use this guide to get started. 1. Showcase Your Authenticity Above all, be authentic. If you blend in too much, you’ll never stand out. Your specialized skills, work ethic v ..read more

Healthcare marketers face the ever-growing challenge of maintaining patient privacy in a world where data reigns supreme. That’s one of the reasons healthcare organizations have avoided adopting emerging tech into their patient and marketing processes until years (and sometimes decades) later than other industries. However, the seismic shifts from the pandemic and the increased use of AI have fundamentally changed how consumers interact with brands — especially when it comes to healthcare. Here are some of the biggest healthcare marketing trends of 2023. Patients Think Like Consumers Patients ..read more

Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. The challenge, however, is that many SMEs have day jobs that don’t involve content creation. They may run your product management or sales teams, or they may even be your CEO. They’re busy — and content isn’t on their list of KPIs. Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the va ..read more

Every content marketer has heard the saying: “Content is king!” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. The problem? Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience. Content marketers are asked to serve nearly every department in the business. Whether it’s sales enablement, customer success, human resources, product, or the executive team, there’s always a need for content — and usuall ..read more

Content creation software can help marketers achieve incredible results, from time saved to proven return on investment (ROI). Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process. Not sure where to start when choosing a content creation platform? Software marketplaces like G2 help businesses make smarter decisions based on authentic peer reviews.  For instance, Grid® Reports provide a high-level overview of popular software, from which products have the most satisfied customers to options with the largest market ..read more

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads.  But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions. 1. Choose the Right Campaign Type Facebook ad campaigns come in various flavors, each tailored to specific goals. That’s why it’s important to consider y ..read more

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. As content marketers, it’s our job to engage our audience, build brand awareness, and drive interest in our company’s products and services. But to truly maximize content value, you need to have a way to measure your content’s impact. The analytics are crucial for providing insight into the value of your production. With the right tool, you can track metrics like organi ..read more

Content marketing is one of the most powerful tools in a modern marketer’s arsenal. If used strategically, it can significantly increase an organization’s return on investment (ROI). Though marketers may have a general sense that content contributes to their company’s bottom line, a staggering 49% don’t understand how their content is performing, according to a recent Parse.ly report. But when budgets tighten across B2B and B2C organizations, there’s greater pressure to prove content marketing value relative to revenue contribution. To maximize the effectiveness of their content marketing stra ..read more

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. What Is a Buyer Persona? A buyer persona is a detailed profile of a company’s ideal customer. Marketers base th ..read more

Few things shoot fear into the heart of a marketer than the words “economic downturn.” Why? Because we know. We know that marketing will be one of the first places spending cuts will be made. Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? Off the table for the foreseeable future. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. How are you l ..read more