Fospha proudly announces the release of “Fospha’s Ultimate TikTok Playbook,” a comprehensive guide that empowers ecommerce businesses to leverage TikTok for exponential growth.   Why Fospha’s Ultimate TikTok Playbook is a Must-Read   TikTok has rapidly become a powerhouse for ecommerce growth, making it essential for digital marketers. Fospha’s Ultimate TikTok Playbook provides actionable insights and proven […] The post Fospha Unveils the Ultimate TikTok Playbook for Ecommerce Success appeared first on Search Engine Watch ..read more

In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial.   A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature brands, and majority offline businesses. Here’s what we learned.  Startup Stage: Building the Foundation  Key Strategy: Startups focus on impressions-driven channels like Paid ..read more

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) and lack of transparency into campaign performance. Nutrimuscle wanted to understand where to allocate spend, and which channels would be most effective for increasing reach and conversions. Last click and ad platform measurem ..read more

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.   The report reveals a significant underinvestment in paid social channels, with advertisers reaching only 59% of their potential, suggesting an opportunity to nearly double spend for profitable returns.   Here are some key takeaways from ..read more

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that basic click-tracking methods (like last-click and MTA) don’t fully recognize the value of upper-funnel activity, with a 2023 study finding that these methods miss about 74% of the sales that come from impression-based med ..read more

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear visibility into the performance of their media mix channels.  Top of Funnel Marketing  Top-of-funnel marketing is about more than just creating buzz; it’s about laying a sustainable foundation for growth. Im ..read more

Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such as Google and Bing. Google has often referred to the notion that ‘content is king’ and have made the use of content very key to their algorithms over the years. Such as E-E-A-T update (expertise, experience, authority, and trustworthiness) and last month’s Google Helpful Content Update which either rewarded or downgraded websites based on the quality and helpfulness of their content. With this in mind, we speak to some industry experts and growing businesses to ..read more

Let’s face it, when it comes to generating traffic online, the quality of SEO traffic is unbeatable. When you compare it to other online traffic sources including PPC, affiliates, emails and SMS, you typically find that when it comes to average time on site, low bounce rates and conversion rates,  SEO reigns supreme. Those navigating through SEO organic search are typically taking their time and making informed and more careful decisions – this is what leads to higher converting and more qualified customers. The barrier though with SEO is that it can take several months, or even years, an ..read more

The launch of ChatGPT in November 2022 has been a real game changer for digital marketers across the world. SEO professionals are still trying to navigate the potential benefits and power of this technology. The ability to type in search queries through live chat and get perfectly and uniquely written content hosts several advantages for those looking to create more content rapidly and scale their online businesses. Webmasters can also create codes faster than they can manually and this can be used to compliment or replace developers. However, this may also present more challenges with increas ..read more

30-second summary: Good page speed and user experience help your site stand out in search results The Interaction to Next Paint metric is replacing First Input Delay You can improve make your site respond faster to user input by reducing CPU processing times The Core Web Vitals are a set of metrics that Google has defined to measure how good a website’s user experience is. They first became a ranking signal in 2021. While the metric definitions have been tweaked over time, the introduction of the Interaction to Next Paint metric is the biggest change since the launch of the Core Web Vitals ..read more