Five things you need to know about content optimization in 2023
Search Engine Watch
by Jim Yu
2d ago
30-second summary: As the content battleground goes through tremendous upheaval, SEO insights will continue to grow in importance ChatGPT can help content marketers get an edge over their competition by efficiently creating and editing high-quality content Making sure your content rank high enough to engage the target audience requires strategic planning and implementation Google is constantly testing and updating its algorithms in pursuit of the best possible searcher experience. As the search giant explains in its ‘How Search Works’ documentation, that means understanding the intent behi ..read more
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Move on from these nine fundamental content marketing myths
Search Engine Watch
by Ann Smarty
2w ago
30-second summary: Content does not equal authority: Creating content doesn’t automatically makes you an authority Automation is good but don’t hinder creativity and expertise with smart AI tools Not all of your content is going to rank or go viral, but will help you understand and strategize according to your target audience Are you happy with how your content marketing strategy performs? Chances are, you are (or your marketing team is) doing it wrong, and, from experience, those mistakes are often fundamental. Content marketing is more than content that ranks – it’s the most effective wa ..read more
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Is your SEO performance a dumpster fire? Here’s how to salvage it
Search Engine Watch
by Kris Jones
1M ago
30-second summary: A failing SEO strategy can happen to the best of us No doubt it’s disheartening when your competitors are miles ahead and your business is struggling to bring in new leads Founder of LSEO and best-selling author, Kristopher (Kris) Jones provides comprehensive steps and advice on how you can salvage your SEO performance Dumpster fires: surely they can’t happen to you. Right? But before you know it, your website’s traffic has tanked, your competitors are getting all the organic love, and you couldn’t get a conversion if your life depended on it. Folks, if your SEO performa ..read more
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The Search Engine Watch Top 5!
Search Engine Watch
by Kamaljeet Kalsi
1M ago
First, congratulations on surviving 2022, you’ve done great! 2022 was surprising, unique, and a challenging mix of several global events that kept us on our toes as consumers, brands, and search marketing professionals. The recession, great resignation, a war, FIFA finale, and several silent battles we all fought by ourselves. As we recap the year gone by, let’s look at the world through the lens of search, SEO, analytics, and content creation. Source 2022 has been about… Looking at your consumers as human beings and not just data sets Understanding how your target consumers perceive the wor ..read more
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The ultimate 2022 Google updates round up
Search Engine Watch
by Joe Dawson
1M ago
30-second summary: 2022 saw nine confirmed updates (including two core updates,) five unconfirmed instances where volatility was observed in page rankings, and one data outage that caused chaos for 48 hours Video and commerce sites were the biggest winners in the May core update, while reference and news sites lost out most, especially outlets without industry specificity This theme largely continued and saw ripple effects from the helpful content update What were these ebbs and flows, who won, who lost? Let’s find out! Joe Dawson takes us through another round-up post that gives you the com ..read more
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Google market pulse for search marketers
Search Engine Watch
by Prasanna Dhungel
1M ago
30-second summary: Google is always testing new spots on the page for SERP components In simple terms, the #1 position in organic or paid ads does not guarantee that your paid ad listing will be visible without scrolling Organic position #1 reported by Google Search Console is not the actual position 1 on page A lot of anomalies and assumptions impact your paid and organic clicks – is there a smart way to counter this problem? Leading advisor and performance marketing expert, Prasanna Dhungel unravels four key insights marketers to maximize performance marketing initiatives in 2023 Over th ..read more
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How much impact can visual identity have on your organic visibility?
Search Engine Watch
by Ann Smarty
1M ago
30-second summary: A visual identity is all the graphic elements that represent your brand making it unique and recognizable When visual identity is build consistently across several channels, it builds brand recognizability which in turn improves conversions Visual branding elements often show up for brand-driven search results allowing users to remember them well Commercial and informational queries often contain visual results as well, so they can reinforce brand presence if you brand all your visual assets consistently To build a strong visual identity in organic SERPs, create lots of or ..read more
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2023, the year of SEO: why brands are leaning in and how to prepare
Search Engine Watch
by Jim Yu
1M ago
30-second summary: As marketing budgets inevitably tighten, the demand for cost-effective and dependable channels such as SEO continues to increase Some of the critical updates and algorithm changes in 2022 give marketers a heads-up on where to focus in 2023 SEO and content marketers need to create better processes and work in tandem to achieve business goals The days of set-and-forget SEO are over, organizations must utilize SEO in multiple ways With marketing budgets under more scrutiny than ever, savvy organizations are looking towards SEO for sustained growth. Incorporating organic sea ..read more
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Balancing paid and organic search strategies for optimum success
Search Engine Watch
by Michael McManus
2M ago
30-second summary: Even though it is evident that SEO and PPC are great tools, these two disciplines work in silos In fact, these teams and channels mostly work on their own in silos and are often handled separately Accenture Song’s SEO Manager, Michael McManus discusses how businesses can combine paid and organic SEO to function as one value-add unit SEO and PPC are a must-have in your arsenal when planning your marketing strategy. Depending on what they are looking to do, most companies tend to choose one over the other, if they are looking to increase their rankings and get traffic from ..read more
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Six local link-building tactics for small businesses
Search Engine Watch
by Guy Sheetrit
2M ago
According to a study by Moz, backlinks are essential for local packs and localized organic ranking factors, in summary, it’s the backbone of any successful SEO campaign. Unlike general link-building tactics, location has more impact on local link-building. Therefore, you need to get links from local sites which have locational relevance to your website. In this post, I’ll be showing you 6 ways to find solid local link prospects that will help you rank higher on Google. How to build local links Since the goal is to drive more local traffic to your site, here’s how you can improve your ranking w ..read more
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