In a period of change for the PRCA, and public relations as a whole, we caught up with Interim CEO Sarah Waddington to find out what’s ahead for PR and why organisations like the PRCA are so important. The post Kicking off a transformational era for the PRCA – Sarah Waddington on making change in PR first appeared on Vuelio ..read more

What are journalists looking for as 2025 begins? The new year may have only just started but hundreds of requests have already been sent out via the ResponseSource Journalist Enquiry Service. Read onto see what ... The post Media trends: How to get UK press coverage in January first appeared on Vuelio ..read more

We asked PR experts to share their favourite PR and comms campaigns of 2024 - here are shout outs for great work from McDonald’s, Led By Donkeys, the UK Black Comms Network, and Sesame Street. The post Elmo’s check in, Domino’s take off, and CALM’s calls to action: The best PR and comms campaigns of 2024 first appeared on Vuelio ..read more

As we step into Christmas and the New Year, the Vuelio Political Team have been thinking and writing about the key developments that pervaded UK policy and politics in 2024. Here is our overview. The post Key developments from UK policy and politics in 2024 first appeared on Vuelio ..read more

For what lies ahead in PR and comms in 2025, here are 25 trends to plan for from 33 PR experts, including closer relationships between PRs and journalists, AI assistance, and more metrics. The post 25 PR and communications trends for 2025 first appeared on Vuelio ..read more

What are journalists looking for as 2024 draws to a close? The media are using the ResponseSource Journalist Enquiry Service for a lot mor than festive features. Find out what was popular in November and what could get you featured in the press during December and into the New Year. The post Media trends: How to get UK press coverage in December first appeared on Vuelio ..read more

Interested in finding out how to catch the eye of a film journalist? Dan Jolin, freelance film journalist and editor of Senet magazine, has been working in the industry for over two decades, with stints as  reviews and features editor at both Total Film and Empire magazine. The post ‘You want to build good relationships with people’ – Media Interview with Dan Jolin, freelance film journalist and editor of Senet magazine first appeared on Vuelio ..read more

Whether you’re launching a product, hosting an event, or raising organisational awareness, a campaign report is the best way to showcase successes to stakeholders. Here is how to use media analysis to support you before and during a campaign. The post Best practice for campaign reports first appeared on Vuelio ..read more

Trawling social media posts from journalists for requests, taking a chance on emailing, or even cold calling - media outreach doesn’t have to be this difficult for PRs. The ResponseSource Journalist Enquiry Service can connect you with the media now. The post Five reasons to use the ResponseSource Journalist Enquiry Service for your media outreach first appeared on Vuelio ..read more

To explore the state of journalism today and how it’s evolving for the future, we invited two panels of industry experts to share their expertise with an audience of PRs and fellow media professionals for the Pulsar x Vuelio event: ‘Seeking Audiences: Journalism in the Platform Era’ event. The post How do journalists find audiences in the platform era? first appeared on Vuelio ..read more