ToyNews acquired by Toy World
ToyNews Online | Toy industry news: business, marketing, retail, wholesale and distribution
by Tessa Clayton
8M ago
ToyNews and its sister title Licensing Biz have been acquired by Alakat Publishing, the publisher of Toy World. The agreement will see both titles being taken over by Toy World following a brief handover period, after which ToyNews will no longer be published in print or online. However, Licensing.biz will continue as a news-focused website. For editorial enquiries during the handover period and beyond, contact Rachael Simpson-Jones rachael@toyworldmag.co.uk or Sam Giltrow sam@toyworldmag.co.uk (both on 01442 502406). Licensing news can still be forwarded to Tessa Clayton tessa.cl ..read more
Visit website
Green fingers start with Dantoy’s eco-friendly gardening kit
ToyNews Online | Toy industry news: business, marketing, retail, wholesale and distribution
by Tessa Clayton
8M ago
Leading sustainable toy brand Dantoy has designed a play set to inspire the next generation of horticulturists. Solid and durable, and designed to help develop fine motor skills, encourage creativity and imagination, the Dantoy BioPlastic Gardening Kit lets kids discover the world of gardening and will keep them entertained for hours. The kit, suitable for ages 2-plus, contains 11 pieces – 1 watering can, 1 shovel, 1 rake, 2 gardening pots, 3 carrots, 2 signs, and 1 sheet of stickers – and is an eco-friendly choice for those who care about the environment. While traditional plastic ..read more
Visit website
Hamleys’ L.O.L. Surprise! Jubilee activation draws in the crowds
ToyNews Online | Toy industry news: business, marketing, retail, wholesale and distribution
by Tessa Clayton
8M ago
L.O.L. Surprise! hosted an exclusive pop-up in Hamleys Regent Street over the bank holiday weekend to mark the Queen’s Platinum Jubilee.  Visitors were royally wowed as L.O.L. Surprise! took over Hamleys’ flagship store to showcase its new Queens range. Visitors celebrated the Jubilee with exciting activities including the chance to take a seat on the exclusive L.O.L. throne and strike a pose in the L.O.L. Surprise! photobooth. L.O.L. Surprise! also handed out exclusive limited edition Queens colouring sheets to the first 1,000 visitors each day. Shoppers browsed the L.O.L. Surpris ..read more
Visit website
Mattel extends PlayBack recycling scheme to include Fisher-Price toys
ToyNews Online | Toy industry news: business, marketing, retail, wholesale and distribution
by Tessa Clayton
8M ago
Mattel, Inc. has announced the expansion of its Mattel PlayBack programme to now include Fisher-Price toys. Fisher-Price joins Barbie, MEGA, and Matchbox brands in the toy takeback initiative, which enables families to extend the life of their Mattel toys once they are finished playing with them. The new programme is designed to recover and reuse materials from old Mattel toys in future Mattel products and keep materials out of landfill, and supports the company’s goal to achieve 100% recycled, recyclable, or bio-based plastic materials in its products and packaging by 2030. “The Mattel Play ..read more
Visit website
Tonies launches new titles for summer – and a place to put them
ToyNews Online | Toy industry news: business, marketing, retail, wholesale and distribution
by Tessa Clayton
8M ago
Just in time for the long summer months, leading children’s audio system tonies has unveiled a line-up of brand-new content launching in June and July. The newest gang of Tonies include Peppa Pig’s George, Tee and Mo, Swan Lake, Pinocchio and Monty & Co, as well as PJ Masks superheroes Owlette, Catboy and Gekko. In addition, the company is launching Rainbow, Mountain and Cloud, three original new shelving solutions perfect for storing your child’s library of Tonies.  Preschoolers will love the new addition Peppa Pig Tonie as George joins his sister Peppa on the Toniebox with te ..read more
Visit website
‘Hornby: A Model World’ series 2 coming to UKTV
ToyNews Online | Toy industry news: business, marketing, retail, wholesale and distribution
by Tessa Clayton
8M ago
UKTV has commissioned a second series of Hornby: A Model World for its leading factual channel, Yesterday. Produced by Rare TV, the new series will once again go behind the doors of Hornby HQ in Margate, home to brands Hornby, Airfix, Scalextric and Corgi. Narrated by Sunetra Sarker (Ackley Bridge, Casualty), the series observes the ups and downs of the design process as the teams at Hornby attempt to get the all-important details spot on, whether it’s perfecting the sound of a 1930s steam loco or the stitching on a First World War fighter plane. The first series featured layouts created by ..read more
Visit website
Schleich sets new vision: ‘Shaping Storytellers for Life’
ToyNews Online | Toy industry news: business, marketing, retail, wholesale and distribution
by Tessa Clayton
8M ago
Leading toy character manufacturer Schleich GmbH is redefining its purpose and brand story with the implementation of a new global brand strategy, including a new logo and new tagline, “schleich® – where stories begin”. Representing the largest single investment in the 87-year history of Schleich GmbH, the brand relaunch will roll out from July 2022 via an extensive international brand campaign. As the core of the new brand strategy, Schleich is putting increased emphasis on igniting the joy of storytelling in children whenever they play with its uniquely authentic characters and sets, encou ..read more
Visit website
Character Options’ GooZonians are off to a flying start
ToyNews Online | Toy industry news: business, marketing, retail, wholesale and distribution
by Tessa Clayton
8M ago
Character Options is celebrating a heroic first two weeks for GooZonians, “the gooiest, stretchiest superheroes ever to be introduced to the collectable dolls market”. The successful launch included a raft of marketing activity, comprising influencer activations, TV, press outreach and more, as well as the release of the first GooZonians webisode on YouTube. This first episode can be viewed via the firm’s first-ever child-facing YouTube channel, Character Kidz TV. The GooZonians collection was developed with girls aged four to six in mind and brings together a captivating play pattern and my ..read more
Visit website
Jubilant improvement to UK footfall
ToyNews Online | Toy industry news: business, marketing, retail, wholesale and distribution
by Tessa Clayton
8M ago
There was an upsurge in the number of shoppers hitting high streets and retail centres over the Jubilee Bank Holiday, according the British Retail Consortium’s BRC-Sensormatic IQ data, as consumers took advantage of the long weekend and reasonable weather to get out and about.  Total UK footfall increased by 6.9% over the Jubilee weekend, compared with the average for May 2022. Total UK footfall for the whole week increased by 17.1%, compared to the average for May 2022 Thursday was the best performing day, with a 45.6% improvement in footfall, followed by Wednesday at 44.4%, compared ..read more
Visit website
Spielwarenmesse entices first-time exhibitors with special deal for 2023
ToyNews Online | Toy industry news: business, marketing, retail, wholesale and distribution
by Tessa Clayton
8M ago
After a two-year break imposed by the pandemic, Spielwarenmesse – the world’s leading toy fair – will be opening its doors again at the Nuremberg Exhibition Centre from 1 to 5 February 2023. The associated online platform, Spielwarenmesse Digital, which launched in 2022, will continue to act as a network for participants, and to provide useful additional services. However, the focus is very clearly on the physical event, as Christian Ulrich, Spokesperson of the Executive Board of Spielwarenmesse eG, explains: “This business depends on live experiences – there is simply no substitut ..read more
Visit website

Follow ToyNews Online | Toy industry news: business, marketing, retail, wholesale and distribution on Feedspot

Continue with Google
OR