Using HubSpot for B2B Account Based Marketing (ABM) Strategy
Marketing Envy Blog
by
1w ago
If your sales cycle is longer than 6 months with multiple buyer groups involved, or if your ACV is pretty high but there aren't THAT many opportunities on the market, ABM is for you. And what better place to orchestrate your ABM motion than on HubSpot?  ..read more
Visit website
Steal the Spotlight with Competitor Campaigns on Google Ads
Marketing Envy Blog
by Yaniv Goldstein
1w ago
Probably the most controversial of all paid campaigns, competitor campaigns on Google Ads can either bring you high intent leads or have you waste extra dollars and spend even more on your own brand. The outcome, of course, relies greatly on how you run them.  ..read more
Visit website
B2B Paid User Acquisition Campaign Strategy That Works
Marketing Envy Blog
by Yaniv Goldstein
1M ago
Paid user acquisition campaigns (the term we also lovingly call PPC) - when executed with your target audience’s needs, concerns and pain points in mind - can create effective awareness around brands, products and service offerings. This, however, is only true when keeping your target audience in mind every step of the way - or funnel. In this blog, we’ll delve into how you can derive maximum marketing return on investment (ROI) from a measured and customer-focused user acquisition campaign ..read more
Visit website
Does your ABM strategy follow these 6 steps?
Marketing Envy Blog
by
1M ago
Gone are the days of spray-and-pray marketing tactics. B2B audiences are now more discerning, more informed, and frankly, less tolerant of the generic wares of yesteryear. Account based marketing strategy is your tailored response—a direct and personalized approach to winning over prospects. What’s more, it's tried and tested to boost both ROI and customer lifetime value ..read more
Visit website
How AI Is Changing B2B Marketers’ Approach to SEO
Marketing Envy Blog
by Chris Buckley
1M ago
Enough has been said on AI taking over marketing jobs (which it won't) already–and slowly but surely we're seeing a shift towards viewing AI as an ally and working with it to our advantage. That's what we do. And honestly, that's what every single B2B marketer we know does – it helps us write social posts, polish blogs, or clarify content ideas (and much more). It's no different when it comes to SEO ..read more
Visit website
Creative Messaging & Testing Like It’s 2024
Marketing Envy Blog
by
2M ago
If your brand messaging process is taking you ~6 months from ideation to rollout across all your marketing and sales assets, stop right now. Your market will have changed by the time you get out of the door. There’s a much quicker and more effective way to do this. Read on ..read more
Visit website
The Envy Way of Auditing Google Search Campaigns: Checklist
Marketing Envy Blog
by Yaniv Goldstein
2M ago
The rapid speed of change in new products, features and pesky algorithms on paid channels means that keeping up is an almost mission impossible ..read more
Visit website
8 rules to rock your B2B marketing campaigns in 2024
Marketing Envy Blog
by
3M ago
At the very end of 2023, along with Airfleet we held The Big Marketing Kickoff, an event during which we’ve spoken about the highs and lows of the past year in the B2B marketing world, and shared our plans for growth in 2024 with an audience of no less than 150 brilliant B2B marketers.  ..read more
Visit website
15 B2B marketing events you don't want to miss in 2024
Marketing Envy Blog
by
4M ago
2024 promises an exciting ride and we’ve already got our seatbelts on. You might want to buckle up yours, as we’ve curated a list of 15 B2B marketing events taking place all over the globe that you won’t want to miss. If you work in B2B, especially in MarTech, then here are your chances to fuel your strategies, connect with like-minded folks and stay on top of the latest trends in B2B marketing ..read more
Visit website
15 cyber security events you don’t want to miss in 2024
Marketing Envy Blog
by
4M ago
Whether you’re seeking a booth or speaking opportunity for your company, or you want to catch up on what’s going on in the manic cyber security, these events are where it’s happening. You’d better buckle up, because with all the trade shows, workshops and conferences we’ve found for you, 2024 will most likely go as fast as the technology evolves - which is at breakneck speed ..read more
Visit website

Follow Marketing Envy Blog on FeedSpot

Continue with Google
Continue with Apple
OR