The Fastest Way to Lose Your Audience When Sharing a Story
Ignited Fundraising
by Lori Jacobwith
2w ago
What happens when two master storytellers spend a few minutes together? They geek out about how to tell a powerful, engaging story. AND they agree on the fastest way to lose your audience when sharing a story. The wise, fun, brilliant, Jason Ellinger, founder of Beard and Bowler, a nonprofit storytelling and video production company, generously spent time with me this week. [To learn more about his founding story watch this video or scroll down on this page on his website for a deeper look into the roots of the company.] Jason put words to something I’ve been teaching nonprofit staff for year ..read more
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Did you meet your Giving Tuesday Fundraising Goal?
Ignited Fundraising
by Lori Jacobwith
2M ago
Well, did you? Meet your Giving Tuesday fundraising goal, that is. I was woefully disappointed by most of the emails and social media posts that crossed into my awareness this week. Many posts and emails simply reminded me that it was Giving Tuesday with what felt like an expectation to give money. What was missing? Who would my contribution help? How much money would make a difference? What was the financial gap between where the organization is today and where it must be by end of the day or end of December to fully fund their mission? A sense of urgency: Why give now? We compete for atte ..read more
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Engage Your Supporters Now and All Year Long.
Ignited Fundraising
by Lori Jacobwith
6M ago
We’re smack in the middle of summer and the last thing you’re thinking about is how to engage your supporters to give more this fall. Right? I get it. It’s the unofficial downtime of the fundraising year. But, IF fully funding your mission requires more money and increased awareness now IS the time to ask yourself: how are we allowing people to get a glimpse of the amazing, life-changing work done here? And MY question for you is: How are you engaging your supporters. Right now. No surprise, it’s up to YOU as staff (and board members) to create a glimpse into your organization through the eyes ..read more
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The Auction Advocate: How to Raise More Money by Telling Better Stories
Ignited Fundraising
by Lori Jacobwith
9M ago
So, you want to raise more money this year, right? What if it was as simple as telling better stories to your stakeholders? It can be that simple. Success in life comes down to one thing: communication. What we say. Where we say it. How and when we say it. For me, helping fundraising professionals understand how to tell better stories to raise more money is my passion, calling, and life work. Fortunately, Erin Shipps, the host of the Auction Advocate podcast for the National Auctioneer Association (NAA) invited me to have a conversation about my storytelling passion. We’ve mentioned Erin ..read more
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Focus on What Donors Want to Hear
Ignited Fundraising
by Lori Jacobwith
10M ago
I understand the desire to tell donors lots of information. You want to communicate all kinds of details about the important work you’re doing, ways they can give, dates for events, that you’re on social media. I get it! Unfortunately, talking about yourself over and over is NOT an effective method for engaging donors. People are busy. So, I say get to the heart of your message quickly. And more importantly, focus your message on what donors want to hear. I love this Bluefrog Fundraising graphic. It was updated during the pandemic and is based on research gathered in December 2020 when we were ..read more
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6 Tips For Sharing Your Money Story with Ease & Authenticity
Ignited Fundraising
by Lori Jacobwith
10M ago
The ironic thing about sharing your money story is, the more you talk about money, the more money you will raise. To help you get over any apprehension you might have when talking about money, here’s 6 tips for sharing your money story story with ease and authenticity. 1. Make it Visual As with most stories, adding visuals brings your money story to life. Infographics make it simple to specifically highlight the impact of annual gifts, to show your donors how far their dollar goes. An image is especially helpful when staff and board members feel uncomfortable talking about money. Your image c ..read more
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Catapult Your Ability to Tell Your Story Powerfully
Ignited Fundraising
by Lori Jacobwith
11M ago
I’m always on the lookout for tools that will help you do your job better. When I learned about MemoryFox I knew I had to tell you about it. So, I invite Founder & CEO Chris Miano to explain this fun software platform developed to help you tell your story powerfully and easily. We talked for about 10 minutes and covered a lot. One of my favorite lines from Chris is, “We can all make the world a better place through storytelling.” [at 9:18] I found that Chris is as passionate about storytelling as I am. Our goal for both our companies is to help you humanize your mission. As you listen I ho ..read more
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How to Raise More Money: The Nonprofit MBA Podcast
Ignited Fundraising
by Lori Jacobwith
11M ago
Podcasts are everywhere! I just got to talk about my favorite topic on the Nonprofit MBA Podcast. Stephen Halasnik, from Financing Solutions, invited me to chat about how to use storytelling to raise more money. In our discussion, I shared four important steps of nonprofit storytelling. Start with Data Collection Share Authentic Stories Establish Relationships with Storytelling Tell Relevant Stories Listen to the episode to get my coaching and advice to put these important steps into action. Here’s what Stephen had to say about our discussion: In today’s podcast, Lori L. Jacobwith from Ignit ..read more
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Tell More Stories. Raise More Money.
Ignited Fundraising
by Lori Jacobwith
11M ago
It’s a simple fact, when you tell more stories you raise more money. This is why I’ve revised and re-released my ebook: Boring2Brilliant: Finding & Sharing Stories that Cause People to Take Action. We connect with others through the stories we tell or they share with us. And, the reality is, you may not always remember the facts about how many homeless there are in your city. But you ARE likely to remember the feeling you had about a story of the homeless family and the day-to-day struggles they face. I believe it is the most powerful way to connect people to your mission…to tell a story ..read more
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Stories You Tell Make or Break Your Fundraising Goals
Ignited Fundraising
by Lori Jacobwith
1y ago
Stories you tell at benefit auctions, in your e-newsletter, and in all your nonprofit communications can make or break your fundraising goals. That’s what Erin Shipps, Director of Marketing and Communications for the National Auctioneers Association, wrote for a recent piece in their national magazine: Auctioneer. In her article titled “Powerful storytelling for fundraising,” Erin shared her report on the presentation I delivered at the 2021 International Auctioneers Conference & Show. While the article Erin wrote is directed at benefit auctioneers, these storytelling insights are applicab ..read more
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