Student Satisfaction Data: Taking Action for Institutional Success
Ruffalo Noel Levitz | EDUCATION INSIGHTS BLOG
by Shannon Cook
2d ago
Student satisfaction matters for the health and wealth of your institution. If your students are not satisfied with their experience, they will either not stay enrolled (and you will lose their tuition revenue) or they will stay, but they may not be engaged alumni in the future (and you will lose their fundraising dollars). In a time when some institutions are struggling to keep their doors open and state appropriations are being reduced, every tuition and development dollar matters even more. We work with hundreds of institutions who are regularly gathering student satisfaction data from thei ..read more
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Nurturing Success: Understanding the Experiences of Students and Families During College Planning and Enrollment
Ruffalo Noel Levitz | EDUCATION INSIGHTS BLOG
by Raquel Bermejo
2d ago
New research shows families tend to be more positive about the college experience than students. The college planning process is a critical moment in a student’s life, marking the transition from high school to higher education. As colleges focus on selecting their classes, it’s important to understand and prioritize the experience and satisfaction of applicants and their families. It seems that we can turn to the most logical source of information: the enrolled students and their families.   From October to December of 2023, RNL and CampusESP, surveyed more than 20,000 families who ..read more
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TWO Demographic Cliffs? The Enrollment Case for Diversifying Revenue Streams
Ruffalo Noel Levitz | EDUCATION INSIGHTS BLOG
by Scott Jeffe
2d ago
How many times have we all read about the demographic cliff? I wonder if we’ve become desensitized to its implications. Now that the anticipated starting point (2025) is at our doorstep, institutions must be ready. To that end, I’ve been working a white paper (to be published in June) that will lay out more than a dozen strategies that institutions can use to build alternative revenue (student) streams. But, as I was working on this, I read a story in the Chronicle of Higher Education buried by all the coverage of the FAFSA fiasco that alarmed me. Revised population estimates—the first to be b ..read more
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Leveraging Digital Marketing Campaign Data to Drive Continuous Improvement
Ruffalo Noel Levitz | EDUCATION INSIGHTS BLOG
by Vaughn Shinkus
2d ago
Digital marketing campaign data should provide insights to optimize your strategies. You’ve established an advertising budget, identified program differentiators, collaborated on creative, and implemented an informed channel strategy. With your new digital marketing campaign in market, you’ll soon receive a steady stream of data that indicate how well your offering resonates with potential audiences. Now what will you do with it all? In the right hands, this trove of campaign performance information offers a continuous feedback loop that allows you to learn and adapt. Take a deeper look to opt ..read more
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How AI is Changing the Success of Your Fundraising Emails
Ruffalo Noel Levitz | EDUCATION INSIGHTS BLOG
by Jaclyn Day
2w ago
Artificial intelligence (AI) is one of the most discussed topics in the fundraising landscape today. AI is leading many of us to step back as fundraisers to evaluate how we interact with our donors and how we can streamline our efforts to be as efficient and precise as possible. For many of us, we’re also still trying to figure out how AI fits into our traditional (and perhaps nontraditional) fundraising efforts (something we have also been discussing). While AI may be “new” to us in fundraising, it’s already been incorporated into a space we regularly visit—our email communications. AI has b ..read more
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Alumni Support Causes They Care About, but Most Feel Disconnected From Their Alma Maters
Ruffalo Noel Levitz | EDUCATION INSIGHTS BLOG
by Sarah Kleeberger
2w ago
Three-quarters of alumni give to charitable causes or volunteer. RNL recently sponsored a national alumni survey, partnering with fifteen institutions and advisor Howard Heevner on the project. We asked alumni to share feedback about their philanthropic priorities, engagement preferences, and feelings of current connection to their alma mater. What did we learn? With responses from more than 20,000 alumni, the survey results paint a picture of the changing support base for higher education and confirm many of the trends you’ve likely seen firsthand. Alumni are philanthropic. More than three-qu ..read more
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9 Key Enrollment and AI sessions at the 2024 RNL National Conference
Ruffalo Noel Levitz | EDUCATION INSIGHTS BLOG
by Scott Jeffe
3w ago
July is just around the corner, and with summer comes the RNL National Conference, in Dallas (July 23-25). This year’s agenda is set and it full to the brim with sessions that will engage you, inform you, and prepare you to go back to your campus and affect change and advance enrollment. Because enrollment health is increasingly a careful balance between traditional undergraduates, graduate students, and online students at both levels, we present here a mix of featured sessions meant to show how interconnected all our student populations are and how much our enrollment success hinges on a com ..read more
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New Online Student Data Points to 5 Interconnected Strategies for Online Growth
Ruffalo Noel Levitz | EDUCATION INSIGHTS BLOG
by Scott Jeffe
3w ago
RNL will soon release its second national study of the preferences and expectations of online students. What did we learn from our 1,500 prospective and current online students? Get all the insights at our study release webinar on May 1, as RNL experts explore how the data can inform policies, practices, and priorities to ensure they align with student expectations. We asked students about their motivations, concerns, search patterns, and decision-making processes, but also about their views on online study, the key features of programs they prefer to enroll in, and specifics about how to mak ..read more
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Solving Today’s Enrollment Challenges With AI – Part 2
Ruffalo Noel Levitz | EDUCATION INSIGHTS BLOG
by Scott Jeffe
3w ago
Stephen Drew, RNL’s new Chief AI Officer, and I recently sat down for a discussion I entitled “Why won’t we solve today’s challenges without AI.” When I posed this opening question, Stephen made an important clarifying point: AI is not the solution, or at least not the sole solution, to solving any particular challenge. Perhaps a better question is, “How can we use AI (generative models, predictive models, conversational systems, etc.) to help solve our challenges better?” This reframing of my seminal question provides insight to the thoughtfulness that Stephen brings to RNL and was covered in ..read more
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Small Liberal Arts Colleges: Punching Above Their Weight
Ruffalo Noel Levitz | EDUCATION INSIGHTS BLOG
by Ashley Spain
3w ago
Aaron Basko This is a guest blog from Aaron Basko, vice president for enrollment management at Lynchburg University. Aaron is a higher education professional with more than 25 years of experience in enrollment management. He has written previously for RNL about best financial practices for universities and has also written for The Chronicle of Higher Education among other publications. Everyone loves a David and Goliath story, and at this moment in the history of higher education, small colleges could use one. The news has not been good. A recent Forbes article noted that Fitch Ratings is pred ..read more
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