Building Relationships is Just as Important as Raising Money
Ann Green's Nonprofit Blog
by Ann Green
1w ago
Why does making a donation often feel like a transaction? Organizations get so caught up in the raising money part that they forget about building relationships with their donors. Giving Tuesday is the worst example of this, with Year End close behind. Generally, it happens way too often. Remember this – Building relationships is just as important as raising money.  It’s hard to keep raising money if you don’t build a good relationship with your donors. The two go together. Every single interaction with your donors needs to focus on building relationships. That includes fundraising appea ..read more
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Steps You Can Take to Ensure a Successful 2023
Ann Green's Nonprofit Blog
by Ann Green
3w ago
Happy New Year! I hope you had a nice holiday and weren’t affected by severe weather and flight cancellations. My family rented a house on the Chesapeake Bay in Maryland that wasn’t well suited for temperatures in the teens, but fortunately our return flight on Southwest took place after they were “back to normal.” Now that the New Year is here do you wonder what’s ahead for us? The last three years have brought about so much change and uncertainty. Sometimes it’s hard to predict what’s going to happen next.  I’m sure your nonprofit continues to face challenges, but since the pandemic st ..read more
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How to Build a Better, More Engaging Volunteer Program
Ann Green's Nonprofit Blog
by Ann Green
1M ago
Your volunteers donate their time and effort to your nonprofit. Improve their experience with these essential tips to create an effective volunteer program. Happy volunteer looking at donation box on a sunny day By Karin Tracy Volunteers provide unmatched value for your nonprofit, whether they’re helping with your fundraisers, programs, or other essential community services. However, continually recruiting new volunteers to replace former ones can be a time and resource-intensive task. Ensure your program retains the volunteers you have and gives them the opportunity to make a real difference ..read more
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Stay Connected With Your Donors by Creating a Communications Calendar
Ann Green's Nonprofit Blog
by Ann Green
1M ago
I like to emphasize the importance of keeping in touch with your donors throughout the year. I hope that’s a priority for you, too. Your donors want to hear from you and don’t just want to be blasted with fundraising appeals. The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year. I know that might sound impossible, but it will be a whole lot easier if you put together a communications calendar (also known as an editorial calendar). I like the t ..read more
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How to Make Your New Donors Feel Welcome
Ann Green's Nonprofit Blog
by Ann Green
2M ago
Year-end fundraising is in full swing. I hope your campaign is going well. Perhaps you also participated in Giving Tuesday. The latter often brings in new donors and that’s never something you want to take for granted.  These donors saw a need and found a connection to your cause. Or maybe they were drawn into whatever Giving Tuesday promotion you initiated, but I like to think they wanted to help you make a difference.  Unfortunately, the likelihood these donors will stick with you is not great. According to the Fundraising Effectiveness Project, the retention rate for first-time d ..read more
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Google Grant Compliance: What You Need to Know
Ann Green's Nonprofit Blog
by Ann Green
2M ago
Complying with Google’s guidelines will help you maintain a healthy Ad Grant account. Here’s what any nonprofit needs to know about Google Grant compliance. Google Grants have transformed the nonprofit marketing landscape. By meeting eligibility requirements, you can receive $10,000 every month to promote your cause through Google Ads. However, nonprofits must follow certain requirements to remain eligible. Nonprofit fundraising professionals are likely familiar with the process of seeking grants and following compliance standards. Grantmaking organizations create standards to award money to ..read more
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How to Make Giving Tuesday Less Transactional
Ann Green's Nonprofit Blog
by Ann Green
2M ago
What’s the difference between Cyber Monday and Giving Tuesday? Unfortunately, it seems like not a whole lot. According to the Giving Tuesday website, “Giving Tuesday is a global generosity movement unleashing the power of radical generosity.” In theory, that sounds nice, but in reality, it’s a day when nonprofit organizations unleash an onslaught of transactional fundraising appeals by email and social media. For the last 10 years, Giving Tuesday has taken place the Tuesday after Thanksgiving. This year it will be on November 29. I’m not going to tell you whether or not you should participate ..read more
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How to Incorporate Gratitude Into Your Year-End Fundraising Campaign
Ann Green's Nonprofit Blog
by Ann Green
3M ago
Year-end fundraising coincides with the gratitude season, which includes Thanksgiving in the U.S. and the December holidays. Maybe it’s just me, but it seems as if stores go into holiday mode earlier each year. Now is a great opportunity to show some gratitude to your donors. You could hold a thankathon, especially if you haven’t launched your appeal yet. Traditionally, thankathons are done by phone, but you can use other channels, too. If you’re thinking you’re too busy with your year-end campaign to spend much time thanking your donors right now, that’s precisely why you need to get on the ..read more
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A Few Ways You Can Raise More Money This Year
Ann Green's Nonprofit Blog
by Ann Green
3M ago
It’s year-end fundraising time. You may have already started your campaign or are planning to soon.  Nonprofit organizations rely on year-end for a good chunk of their revenue. Maybe you haven’t raised as much money as you planned this year and need to make up for that. Maybe your fundraising appeals never seem to perform as well as you would like. Fundraising is hard and you can’t just send a bunch of generic appeals and hope the money comes in. If you want to raise more money, you need to put in some extra effort. One way to raise more money is to segment your donors and send targeted ..read more
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Your Fundraising Campaign Will be More Successful if You Go Multichannel
Ann Green's Nonprofit Blog
by Ann Green
3M ago
Year-end fundraising season is starting to gear up. I’m already seeing appeal letters in my mailbox and this is just the beginning. Speaking of appeal letters, you should plan to send one by mail. I know email is easier and less expensive, but people respond better to mail and it’s well worth the investment.  However, if you just send one fundraising letter and wait for the donations to come in, you’ll be disappointed. Your donors have a lot going on and may put your letter aside to handle later, and then never get to it. Of course, you can also send email appeals, but you’ll need to pla ..read more
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