Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. However, despite a lot of available features, Quillbot can fall short for some. This is for a variety of reasons: Not-so-perfect accuracy: Sometimes, the paraphrased or summarized content … The post 15 Best Quillbot Alternatives: The Ultimate Guide appeared first on Backlinko ..read more

Want to learn about the state of blogging in 2024? What are the benefits of blogging to businesses? What are the most popular blogging formats? Keep reading as we will cover answers to these questions and more with a curated list of 29 up-to-date blogging statistics to know in 2024. Click for a specific section: … The post 29 Up-To-Date Blogging Statistics appeared first on Backlinko ..read more

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand. Now it generates over 680K monthly sessions, with 74% coming from organic searches. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. It’s always been about h ..read more

Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. 16K of these rank in the top 10 positions. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. But keyword rank trackers also help us find opportunities where we can drive even more value from underperforming content. And they can help your business do the same. That’s why we put together this ..read more

Keyword cannibalization can negatively impact your website’s organic search performance. But catching and fixing this issue can have the opposite effect. Case in point: Two of our articles on Backlinko had cannibalization issues. So, we consolidated them with a 301 redirect. And saw a 466% increase in clicks year over year. Cannibalized pages undermine your SEO efforts. And may not appear in the top spots—no matter how good they are. Don’t lose that precious real estate on organic search. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. S ..read more

Since Backlinko’s launch in 2012, we’ve experimented with countless tactics to build website authority. Some successful. Others not so much. We’ve built our reputation (and authority) by consistently creating high-quality content that people actively seek out. This is evident not only in our authority scores but also in branded searches we receive on Google: This article breaks down seven proven strategies to increase website authority to your domain in 2024. Understanding Website Authority (Metrics Compared) Website authority is a concept in SEO that refers to a site’s overall strength and l ..read more

Keyword match types help you control which search queries can trigger your search ads. Balancing reach with relevancy. It lets you run search ad campaigns without having to account for every possible variation of a keyword. For example, if you were running an ad for “pendant lights,” the keyword match types would look like this: Match Type Looks Like Appears For Could Match To Broad match pendant lights Searches that relate to your keyword kitchen island lighting modern hanging lamps ceiling fixtures Phrase match “pendant lights” Searches that include the meaning of your keyword ..read more

Attending SEO conferences is one of the most impactful ways to elevate your SEO. You get to: Rub shoulders with marketing rockstars Soak in the latest SEO trends Leave with ideas (or validation) that could change your career trajectory And with Google shaking things up left and right, these gatherings are your ticket to staying ahead of the curve. We’ve handpicked seven can’t-miss SEO conferences offering unique opportunities for learning and growth. TL;DR: Conference Name Dates Location Highlight WTSFest September 19, 2024 Philadelphia, Pennsylvania Focused on women professionals ..read more

Creating a website involves: Planning Content creation Web design and development Testing Historically, this process has taken months. Not to mention the complex coding, technical jargon, and steep learning curve. Making it seem like an impossible task to tackle by yourself. But with powerful no-code tools available, building a high-performing website doesn’t have to be as complicated. And you don’t necessarily need technical skills. (Specifically, deep knowledge like programming and server management). You can create a website in a few days. Or a few weeks to allow time for more content cre ..read more

Pillar pages are the foundation of an effective search engine optimization (SEO) strategy. At Backlinko, we use pillar pages to secure high search rankings for thousands of keywords. Case in point: Our pillar page for the topic “Link Building for SEO.” This pillar page appears at the top of Google Search results for its target keyword, “link building for SEO.” As you can see, excellent pillar page content helps boost your website’s visibility on Google. That’s why creating it should be an integral part of your content marketing strategy. That’s what you’ll learn about today. We’ll cover: Wh ..read more