Want to attract prospects and land more cases from search engines? Investing in SEO can keep a steady stream of leads flowing into your firm year-round. For example, Google, “employment lawyer Seattle.” Here are the results: HKM Employment Attorneys has the top spot on Google Maps and in Google search. This one page sends an estimated 2.2K monthly visitors to the firm’s website, which would cost over $7,000 in Google Ads. Note: This doesn’t include clicks from Google Maps. These results come from a thoughtful law firm SEO strategy. In this guide, you’ll cover: What SEO is and why it’s impor ..read more

A canonical URL is the original or primary version of a webpage. If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index. While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link element in your webpage’s HTML code. Here’s how Atlassian adds a canonical link tag for the Jira landing page on their site: Let’s break that down: The rel=”canonical” link element tells search engines that the link that follows is the preferred version of ..read more

Small businesses are the backbone of the American economy (and in many parts of the world) and provide jobs for nearly half (45.9%) of US employees. Nearly 9-in-10 Americans state small businesses have a positive impact, whereas only 29% of Americans view large corporations positively. Want to learn about the state of small businesses, what is their role in today’s economy, how many businesses fail and what are the current challenges? Let’s dive right in. Here’s a quick summarily of what you’ll learn: General Small Business Statistics Small Business Owner Statistics Small Business Financing S ..read more

Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text. It’s the cadence, nuance, and connotation that goes along with each sentence. Even if the final product becomes an audio ad or video tutorial, text is the foundation of all content marketing formats. In this article, you’ll discover: How a pr ..read more

Local SEO tools can be a game-changer. From automating review management to dominating local search, the right technology can help your business grow long-term. For example, KuchyneValent, a local Slovakian kitchen and furniture manufacturer, had reached a maximum annual revenue of $100,000 through offline sales. So, the team was looking for a way to increase local leads and revenue. In 2017, they invested in SEO to help drive organic website traffic. Including keyword analysis and auditing tools. With Semrush in their digital toolbox, they achieved over $400,000 in annual revenue. And Kuchyne ..read more

As of 2023, there are more than 180k SEO service providers in the US itself. With so many options to choose from, finding the best fit for your business can be daunting. In this guide, we’ve put together a list of the 12 best SEO services in 2024. They all have proven track records and a strong reputation in the market. Don’t have time to read the full guide? Here’s our top list of SEO services by category: On-Page SEO Green Lane Marketing Technical SEO: iPullRank Content Creation: Content by Peak and HawkSEM Local SEO: RicketyRoo and On The Map SEO Link Building: Digitaloft and Jolly SEO Ec ..read more

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Search engine algorithms, like Google, consider many factors when deciding which pages to rank highly in the results for any given search. The prevalence of related keywords in your content is a major factor. Local keyword research tells you which keywords to target in your content. Do it right, and your business becomes more v ..read more

Over 1.9 billion websites make up the internet. However, a select few dominate online traffic. According to the latest data from Semrush’s Traffic Analytics tool, the 100 most visited sites range from search engines and social media to e-commerce and news. The table below ranks the web’s top destinations by monthly visits. It offers a fascinating look at where people spend their time online. Use it to guide your digital marketing, stay informed, or simply satisfy your curiosity. Just a heads up: we’ve tidied up our list a bit. We removed any NSFW websites to keep it clean and clear for you ..read more

Threads is a microblogging app, new X (Twitter) rival operated by Meta. Launched in July 2023, Threads gained 2 million signups in 2 hours since its launch. By day 5 since launch, Threads already had crossed a milestone of 100 million signups. Following the initial interest in new social media, Threads growth has declined but it still generates over 26 monthly million downloads in 2024 and has a 130 million monthly active user base. Continue reading to find the latest Threads stats for 2024. Here’s a quick summary of what we’ll cover: Threads Key Stats Threads has over 130 million monthly act ..read more

From celebrities to brands, most followed accounts on social media have an extensive reach to millions of users worldwide. Below, you’ll find the latest data on the most followed accounts on social media, including a breakdown by specific platform. Here’s a quick summary of what we’ll cover: Most Followed Accounts on Social Media Most Followed Accounts on Instagram Most Followed Accounts on TikTok Most Subscribed YouTube Channels Most Followed Accounts on X (Twitter) Most Followed Accounts on Social Media With a staggering 738.46 million followers, Cristiano Ronaldo is the most followed indi ..read more