January 25, 2023, the day that Yandex—Russia’s search engine—was hacked.  Its complete source code was leaked online. And, it might not be the first time we’ve seen hacking happen in this industry, but it is one of the most intriguing, groundbreaking events in years. But Yandex isn’t Google, so why should we care? Here’s why we do: these two search engines are very similar in how they process technical elements of a website, and this leak just showed us the 1,922 ranking factors Yandex uses in its algorithm.  Simply put, this information is something that we can use to our advantage ..read more

There exists an AI bot that is used by a number of SEO professionals to build whole websites that create massive amounts of search traffic because of its capability. If I told you that you can use this software right now for free, how would you feel? Well, you’re in luck. Because it is indeed free to use. And you can, in fact, rank first page for a ton of keywords by piggybacking on its capabilities. Say hello to ChatGPT – an artificial intelligence chatbot that could understand and do the different prompts and requests you give to it. What is ChatGPT?   ChatGPT is an artificial intellig ..read more

Nothing is more frustrating than when your team creates outstanding content, and nobody reads it. If you want the content to work in your favor, you need to make sure it ranks so it gets relevant readers right away.  So if you are a blogger and want to win over your readers, if you run a business and need to outperform your competitors, or if you want to increase your revenue, you need to make sure that all the textual content produced by you or your team is optimized with SEO fundamentals and your chosen content strategy.  That way, you can ensure your site ranks on the first page ..read more

Whether you run a small business or a big one, a good marketing strategy is never cheap. You have to put money into putting your brand out there, making its name known, and convincing people to buy what you’re selling. The real-world problem is not a lot of people can afford it. This problem becomes more complicated knowing that spending big money on marketing doesn’t always equate to good results. Some entrepreneurs with a bigger marketing budget would think that having multiple channels to advertise their business would mean higher chances of winning.  However, using your budget wisely ..read more

The pandemic aside, Google has taken us through a pretty wild ride since 2020 to today and there are tons of predictions of what could happen in 2023 and beyond. Some people talk about AI writing and other ways to make SEO more efficient but here’s what I really think would happen next year and beyond. 1. A.I.milar Content will run Amok and Get De-valued AI or artificial intelligence may be the darling acronym of silicon valley but it’s not something that Google is happy for us mortal SEO people to be using for rankings. I literally used the word Aimilar rather than similar because AI written ..read more

You are stuck in a maze and you’ve tried every possible turn but there is no way out. This is what our brains feel like sometimes and if you haven’t tried banging your head against the keyboard out of frustration with your content strategy, you have no business reading this. Yes, even I have those days when getting the mix of SEO and the client’s technical writing desires in your content strategy seems like an unsolvable puzzle. So here are 5 things to keep close when planning your content strategy so you don’t ever have to damage your keyboard again. You will rank and you will also provide t ..read more

Why Are Webmasters Ignoring Your Emails? “Here is how to get 100% email open rate with a 100% response rate for your link building outreach email” – said no one ever. That’s because it is getting more and more difficult to even have webmasters open your outreach emails. Here’s the thing – sending link building outreach emails is not just about blasting out to thousands of webmasters with the hope of at least 10% of them awarding your hard work with a link. The game of link building is not just about the numbers. It is also about the individual webmaster you are trying to close a link for. You ..read more

What if you wake up one day and discover your website’s ranking crashing to the ground- with years of SEO effort invalidated by Google’s algorithm update? Your website might have been involved in a black hat SEO practice called ‘SEO spam.’ Here is everything you need to know about it and how to act against it in 2023. What is SEO Spam? SEO Spam, also known as Spamdexing, is an SEO practice that involves unethical practices such as spamming other unmoderated websites to boost website ranking and promote faster web page indexing. This controversial approach comes in many forms- popular ones bei ..read more

Seeing rankings go from NOT IN TOP 100 to the first page of Google is what we live for as SEO specialists. Thank you rank tracking software! But a few days go by and you noticed that your website’s organic traffic is still low and it got you thinking – “my website is ranking on the first page of Google but, why am I not gaining any clicks and visitors to my website?” Only to find out that your website is not even on the first page! WHAT?! (As we all know, no one checks the second page of search results) This is because some search queries on Google will result in showing only 9 or even worse ..read more

There are so many copies out there that are meant to rank well in the search results but then it flops. Ever had that experience with your team? Perhaps this article can tell you exactly where you failed. As many consumers nowadays are searching on the web whenever they need something. SEO copywriting is very critical for you and your business, it helps you make sure that your website and content will be seen by the target market. What is SEO copywriting? Let us first define what is SEO and copywriting. SEO copywriting is quite simply the marriage and dynamic between the combination of both p ..read more