Creating an automated email campaign can seem daunting. You have to consider multiple factors that can make or break your conversions. At the same time, you have to do this while balancing your customers’ needs. Then there’s the need to ensure your automated email series addresses every stage of the buyer’s journey. To make the process easier, we’ve put together this guide. Follow these email automation workflow best practices for optimal results.: 6 email automation best practices to follow Ready to jump on the email automation bandwagon? Follow these six email automation best practices to r ..read more

You sit down at your desk fired up and ready to create a killer landing page. No doubt, this page is the thing that will make your email list sprout faster than flowers in May. You stare at a blank canvas, willing the words flow through your keyboard. But all you see is a blank screen. You know a landing page can be a powerful marketing tool, but getting started from scratch can feel daunting.  Thankfully, having some tried-and-true landing page best practices to follow will help you overcome the blank screen to create a landing page that converts visitors to subscribers without hesitati ..read more

There are over 1 billion websites on the world wide web.  Did your jaw just hit the floor? That’s a staggering amount of competition for web traffic.  Driving web traffic is hard enough. But when you consider returning website visitors converted more than 73% more than first time visitors, it can feel even more overwhelming.  How on earth can you convince people to visit your website twice?  The secret is with web push notifications. Want to make web push notifications a part of your marketing strategy? Read on to learn how to create push notifications that make it easy to ..read more

Ever feel like potential clients are slipping through the cracks? Imagine never losing track of a new lead again. Well, guess what? With our brand new direct integration with Calendly, that dream can be your reality! No more juggling spreadsheets or forgetting to follow up. This integration is here to save you time and keep you connected with your audience effortlessly. Whether you’re promoting events, nurturing leads, or managing cancellations, we’ve got your back. Curious to see how it can make your life easier? Keep reading to find out all the awesome ways you can use Calendly with AWeber ..read more

Gain a competitive advantage and kick-start your affiliate marketing strategy with the latest, most advanced tools to improve your efficiency and save you (loads of) time. If you sell affiliate products or services, you probably know the “overwhelm” feeling that happens when you realize there’s a lot of work (and sometimes money) involved in marketing. The right affiliate tools can save time and money by helping you manage campaigns, write content, track ads, and find the perfect brand partners. No more overwhelm. In this guide, we review 17 of the best high-performing tools for affiliate mar ..read more

Ever sent an email and agonized over what’s a good closing sentence?  This guide to professional email closings will put those awkward moments behind you. Packed with clear explanations, funny anecdotes, and a library of ideas and examples, this resource will transform your email endings from an afterthought to a strategic asset. Find out how to sign all types of emails (and how *not* to sign them) in the guide below. @twelve3media spiraling is the theme this week #agencylife #unhingedemail ♬ Funny video "Carmen Prelude" Arranging weakness(836530) - yo suzuki(akisai) What is an email sig ..read more

Email is powerful. In fact, for every dollar spent on email, you can anticipate a $42 return on investment—if you do it well. But before you can grow your email list, you need a plan. Think of it like this. When you start your work day, do you just take a willy-nilly approach? Or, do you look at your calendar to see what’s scheduled for the day, look through your emails to see what fires are burning, etc? Most people take the latter approach. And that’s what I am talking about—a plan to guide you on what you need to do, when, and why. With an email marketing plan in place, you’ll have a bette ..read more

“To make money, you have to spend money.” It’s such a common phrase in business that I had to Google who originally said it. It turns out that we can actually trace this quote back to Titus Maccius Plautus, who lived around 200 B.C. Well, here we are, more than 2000 years later, and it’s still true—to an extent.  Scaling and growing a business without increasing expenses is a tough puzzle. Thankfully, it’s not impossible. There are ways to do it without making a huge investment.  One of the best ways for small businesses to scale and grow is through selling digital products. &n ..read more

Advertising legend David Ogilvy once said, “Five times as many people read the headline as the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention and convince them to open your message. A subject line can make or break the performance of your email, so it’s important to spend extra time crafting one that’s memorable and effective. Good subject lines get to the point, create a sense of urgency, and are relevant to the subscriber, but ..read more

Instagram has 2 billion monthly users, 83% of whom say they discover and research products in-app, making it a potent marketing channel.  As a visual social platform, it offers various options for businesses to promote their products or services. There are carousel posts, vertical Reels videos, and ephemeral Stories. All these content types, if done right, can yield impressive reach.  Having an Instagram presence is a must. But if you want to stand out from the crowd, leveraging Instagram video marketing can bring you ahead of your competitors, as this content format is taking the w ..read more