Content marketing is essential to modern business strategies, offering a cost-effective way to attract, engage, and retain customers. Whether you’re a small business owner, a startup entrepreneur, or someone looking to dip your toes into marketing, understanding the basics of content marketing can help you build meaningful connections with your audience and achieve your goals. […] The post A Beginner’s Guide to Content Marketing – From Blogs to Social Media appeared first on She Owns It ..read more

Image by 4045 on Freepik Dubai’s tourism scene is thriving, with vacation rentals playing a key role in this vibrant city. Travelers can now experience Dubai like a local by staying in unique and diverse accommodations. This shift from traditional hotels to short-term rentals reshapes how tourists experience the city. The growth in demand for […] The post How Has the Popularity of Vacation Rentals in Dubai Changed Local Tourism Dynamics? appeared first on She Owns It ..read more

Image credit Freepik Managing fluctuating cash flows can be a stressful task for freelancers and business owners. The instability that comes with variable income can lead to significant stress and financial challenges. From relying on credit to pay bills one month to scrambling to pay off debt the next, it can feel like a never-ending […] The post Managing Your Fluctuating Income with a Buffer Fund appeared first on She Owns It ..read more

The fashion industry is filled with glory and dynamic opportunities with outlets for creative expression. Women have historically been integral in developing fashion trends and styles. For any woman eager to become a fashion designer herself, the fashion world presents abundant openings to be creative and convey one’s identity through design. This guide aims to […] The post Become a Fashion Designer: A Guide for Women appeared first on She Owns It ..read more

Briana Brumer is the founder and CEO of LIPSMART. Her entrepreneurial heritage stems from her father, renowned inventor and chemist Julius Kay, founder of Lambert Kay, Inc. At a young age, Briana learned to identify opportunities and the complexities of creating products that provide solutions, which fostered her involvement in a number of companies as […] The post Get to Know LIPSMART Founder and CEO Briana Brumer appeared first on She Owns It ..read more

Nostalgia has this sneaky way of tugging at your emotions, doesn’t it? It makes you smile at a song from high school or crave snacks from your childhood.  For businesses, nostalgia isn’t just sentimental—it’s smart. It taps into memories, builds emotional connections, and creates loyalty. Let’s talk about how businesses use nostalgia and why it […] The post The Power of Nostalgia: Building Emotional Connections in Business appeared first on She Owns It ..read more

In the world of modern marketing technologies, lead generation is the art of turning curious visitors in the online space into real, genuine customers. Naturally, all types of businesses aspire to this, regardless of their industry, niche, or area of operation. With the implementation of this relevant tool, business opportunities begin to grow and open […] The post PPC lead generation – what aspects should be considered when promoting businesses? appeared first on She Owns It ..read more

Founder and President, Gina Catalano, of Centro Forza Group Leadership is often seen as a balance of strength and empathy, but what happens when a leader fails to embody the very qualities that are expected of them? As an executive coach with over two decades of experience, I learned some powerful lessons from a female […] The post What NOT to Do as a Leader: Lessons from a Female Boss Who Missed the Mark appeared first on She Owns It ..read more

Photo by Tirachard Kumtanom In retail, creating an environment that captures and holds customer attention is key. Lighting helps in shaping that environment, affecting both the look and feel of the store as well as shoppers’ behavior and emotions. Track lighting systems are popular among retailers for their versatility, allowing them to highlight specific areas […] The post Top 5 Factors to Evaluate When Choosing a Retail Track Lighting System appeared first on She Owns It ..read more

Photo by Antoni Shkraba from Pexels Interior design is a creative and innovative profession. The field of interior design has undergone dramatic changes over time, mirroring evolutions in society and culture. Women are acting as the trendsetters for the change that has been made not only in the spaces but also by including other factors […] The post How Women Are Pioneering New Trends in Interior Design appeared first on She Owns It ..read more