If you’re running a micro-SaaS business by yourself, chances are you haven’t had much time or budget to spend on marketing. In fact, most founders focus resources almost exclusively on product development, and delay thinking about sales strategies until they desperately need their first customers. Of course, that’s already far too late to start running an effective ad campaign. Without the support and expertise of dedicated staff, kicking off the marketing cycle may feel a little overwhelming. Where do you begin? Which platforms are worth exploring, and which are oversaturated money sinks? Ho ..read more

Hydrogen and Oxygen are two of Shopify’s exciting new features unveiled at their Unite 2021 summit. The two products work together in order to streamline the production of custom storefronts. Shopify Hydrogen is a React framework that simplifies building custom storefronts for Shopify ecommerce platforms. This includes common ecommerce components such as the shopping cart, variant picker, and media gallery. These can be assembled directly from your shop and require minimal to no code. Shopify Oxygen is a complementary feature that hosts Hydrogen storefronts directly on Shopify. The system is ..read more

The Shopify Marketplace Kit is an ecommerce tool that allows developers to sell directly from any platform, instead of going through the Shopify app.  It functions as a collection of APIs (Application Program Interface) that integrate with Shopify, so that any kind of platform can function as a storefront.  If you’re new to Shopify or ecommerce in general, don’t worry! Shopify provides all the documentation, tutorials, and examples you’ll need in the process. In this article, we’ll explain what the Shopify Marketplace Kit does, who it’s designed for, and how to get the most out of t ..read more

As the ecommerce sector grows in size, it also grows more competitive. One of the best ways to maintain your edge over the competition is to go global. However, selling globally comes with a series of challenges.  There are many factors complicating international sales compared to local ones. Shipping costs, local sales taxes, and customs fees vary widely, and no one can be expected to know these rates off the top of their head. Hidden fees within currency conversions are another key issue, since banks rarely offer you the market rate. Thankfully, Shopify has recently launched a tool, Sh ..read more

Shopify Checkout is Shopify’s native payment gateway. It’s both highly secure and easy to use, which makes it one of Shopify’s most valuable selling points. Shopify Checkout supports both sides of a transaction: customers submit an order request, input payment details and select a shipping option, and merchants choose to accept or query the order through a centralized system. Shopify Checkout also provides its Partners a lucrative development opportunity. The payment gateway is fully functional as a stand-alone, however, Shopify strongly encourages third-party developers to build and market t ..read more

I don’t know about you, but whenever I’m considering making a significant purchase, the first thing I do is head to the review section. Whether it’s novelty curtains or writing software, I always want to know what my peers think about a product first. Their opinions are the ones I place the most weight in - their reviews are unbiased (compared to the product’s creators or their competitors, at least), up-to-date, relevant to my needs as a consumer, and more often than not, make for an entertaining read. This is actually a very common phenomenon: we trust people we can relate to. That’s why po ..read more

Managing the customer journey means understanding context and measuring the right metrics. Customer experience (CX) is a critical component of modern business management, but it’s far too easy to get lost in the sheer mass of available data. Customer goals need to be aligned with business goals. It really is that simple. Unfortunately, CX measurement remains challenging. If you want to deliver the customer experience that will turn a one-off sale into a brand advocate then you must monitor and measure every stage of the customer journey to find out what you're doing right and what you're doin ..read more

Shopify’s CLI (Command Line Interface) is one of the best tools for building Shopify apps.  Shopify CLI helps Shopify Partners perform a number of important app-building tasks. This includes generating Node.js, PHP, and Ruby on Rails apps, as well developing app extensions, themes, and Shopify Scripts (currently in beta). Shopify CLI also automates a number of these tasks, which shortens and simplifies the app-building cycle significantly. In this guide we’ll cover some of the tasks you can perform with Shopify CLI and the benefits of this specific tool for app developers. Table of ..read more

In recent years, a new discipline of financial management has emerged in response to cloud technologies and organizations growing reliance on cloud IT architectures and cloud-based business processes. FinOps, which stands for Financial Operations, combines the latest technologies and methods to help businesses scale their financial processes adequately and efficiently. In this blog post, we’ll be covering some of the FinOps fundamentals and exploring how FinOps can help businesses optimize their cloud usage and expenditure. Table of Contents What Is FinOps? The Scalability of Cloud S ..read more

It is no secret that in order to grow a SaaS company, business leaders need to consider cash flow. A poor cash flow means limited capital for creating growth opportunities. It can also threaten a small business's ability to keep up with everyday operations.  Invoice financing is an excellent option for SaaS companies looking for a fast and easy way to earn a short-term type of funding. With this type of financing, invoices serve as collateral rather than your own assets.That means 0 borrowed money like with traditional loans.  Keep reading to learn more about invoice financing, how ..read more