On April 3, HubSpot launched a brand-new Hub to help further improve the ROI that subscribers see from the platform: Content Hub. This all-in-one, AI-powered content marketing solution helps marketers of all industries and skill levels create and manage content to fuel the entirety of the customer journey. This tool replaces the old CMS Hub and has all of the same features that CMS Hub had, but now includes some new features for you to use. Many of these new features revolve around the use of AI to enhance how you create and manage content throughout all of your marketing materials rather than ..read more

In a hyper-competitive business landscape, being able to provide top-notch customer service can provide a crucial advantage. In this article, we’ll cover the benefits of HubSpot’s ticketing system and how you can use it to enhance your customer service processes for greater customer satisfaction, retention, and upsells. via GIPHY The Benefits of Using HubSpot’s Ticketing System So, what are the benefits of using the ticketing tools that are built into the HubSpot platform for your organization? Some of the biggest benefits are: Streamlining Ticket Management in a HubSpot-Native Tool. There ..read more

What’s your first thought when you hear the word “ticket”? Do you think of going to the movies, traveling by plane, or getting pulled over for speeding? Well, there’s another kind of ticket that should come to mind: service tickets for your technical support/customer service team. Being able to provide prompt and efficient service on a set schedule when your customers need it can be an enormous differentiating factor for any business. This is where tools like HubSpot’s built-in ticketing system can prove to be invaluable. via GIPHY What Is the HubSpot Ticketing System? The tickets tool in H ..read more

In any modern business, automation is an incredibly important tool. When you think of automation, you might picture the machinery used to mass-produce all kinds of products for global consumption. But machinery isn’t the only kind of automation there is. There’s also process automation for all kinds of common business processes. HubSpot workflows are one example of software-based tools that businesses can use to automate key marketing, sales, and service processes to streamline operations, improve efficiency, and maximize results. What Is a HubSpot Workflow? A HubSpot workflow is a tool on the ..read more

What’s the first thing you think of when you hear “signature?” for some, it’ll be something like filling out a paper form, signing a contract, or an autograph. For marketers and sales reps, however, signatures aren’t just something they write out on a piece of paper—they’re a way to communicate important information and make themselves stand out to prospects. Especially so for email signatures. In a HubSpot email, the signature you put in there often isn’t the first thing you think of. Normally, you’d consider the messaging of the email, placement of links and CTAs, writing a catchy subject li ..read more

Workflows are one of the best ways to automate key processes for your business on the HubSpot platform. With a well-made workflow, you can automatically send out chains of messages, assign contacts to appropriate contact owners, generate deals—the list is practically endless. Templates, meanwhile, are a great way to save time on creating things that you frequently make—just load up the template, fill in the blanks in the template, and launch it. This helps you save even more time on tasks like creating workflows. To help you save as much time as possible while getting the most out of your HubS ..read more

Email templates are a great way to save time on writing new emails that you send frequently for different initiatives. With a template, you can have a consistent format for your emails that helps to create a lasting impression on leads, prospects, and customers alike. To help you get a head start on your email strategy in HubSpot, here are some templates that you should create ASAP: Sales Email Templates Here are a few ideas for templates to create for your sales team to use in their communications with customers and prospects: Abandoned Cart Email Template Here’s an email template to create a ..read more

Making the most out of your HubSpot platform means knowing when and how to leverage all of the tools that HubSpot has to offer. Sequences are one of the most well-known tools for sales and marketing teams in the Sales Hub—but how can you make the most effective use of sequences in HubSpot? To help you get the most out of this tool, we should go over what HubSpot sequences are, why they’re important, and some examples of different types of sequences you should set up for your sales and marketing teams as soon as you can. Are you ready? Let’s go! via GIPHY What Are HubSpot Sequences? Sequence ..read more

Closing deals is a must for any business. After spending weeks, months, or even years nurturing leads down your sales funnel—moving them from unknown contacts to leads, marketing-qualified leads (MQLs), and then sales-qualified leads (SQLs)—you want to seal the deal as efficiently and effectively as you can. While your first thought for closing deals might be holding meetings with hot prospects, sending targeted email content, or assembling proposals for them to review. However, there’s another feature of your HubSpot portal that you shouldn’t ignore in your HubSpot deals pipeline management s ..read more

HubSpot’s pricing model is changing. As of March 5, 2024, HubSpot is using an updated pricing model for all hubs that is based on seats. This was not a “spur of the moment” decision. HubSpot has been researching ways to enhance its subscription model to improve the price-to-value ratio of HubSpot while making it scalable and reasonably priced for businesses of all sizes. The question is: What does this pricing model update mean for you? Let’s go over some FAQs about the new pricing model to help you understand the change and how it might affect you whether you’re a current HubSpot customer or ..read more