Gamification, Influencers, Photo-ready Spaces: Three Tips for Activating at Fan Cons
Event Marketer
by Juanita Chavarro Arias
3d ago
“You have to show up where your customers are and not expect, especially in the insurance category, for them to come to you.” –Alyson Griffin, Head of Marketing, State Farm Stepping into a fan convention can be like entering a new world. When thousands of people unite under a banner of shared interests, they feel empowered to express their true selves and engage with like-minded attendees, and it can be transportive. Fan cons are also dynamic. They represent every corner of pop culture, from video gaming and livestreaming to horror and sci-fi to comics and anime, and serve as themed hubs for ..read more
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Coachella Quests: Inside the Festival’s Gamified Scavenger Hunts
Event Marketer
by Kait Shea
3d ago
“The festival has a consistent desire to drive engagement and activity and feet on the ground to all the activations, partnerships, food vendors, festival stages and all of the things that happen at Coachella. And gamification is a great way to do it.” –Sam Schoonover, Innovation Lead, Coachella Quest players could unlock access to rewards like surprise merch boxes and access to VIP lounges. Organizers of the Coachella Valley Music and Arts Festival are consistently on the hunt for fresh ways to keep fans on-site and engaged in everything the event has to offer, from the performances to th ..read more
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Expedia Pops up a Larger-than-life Parasol Art Installation for New Orleans Jazz Fest
Event Marketer
by Juanita Chavarro Arias
3d ago
“A key thing that we’ve learned works really lovely is this idea of collaborating with local talent to help them tell the story and elevate their own place to invite the world to come and experience the festival.” –Liseli Sitali, Director-Football and Music Partnerships, Expedia Group Since 1996, the New Orleans Jazz & Heritage Festival has highlighted the art, music, food and culture of a chosen country in the Cultural Exchange Pavilion. Across two weekends this year, April 25 to May 5, the festival dedicated the Cultural Exchange to Colombia, welcoming close to 200 participating Colomb ..read more
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Canadian Olympic Committee Partners with Mosaic on Canada Olympic House in Paris
Event Marketer
by Rachel Boucher
5d ago
National hospitality houses at the Olympic Games were once landing points for athletes, support staff and families. But over the years, they’ve evolved into ecosystems for partnerships and engagement. At the Paris 2024 Olympic Games this summer, national houses are expected to make a grand post-pandemic return—among them, Canada Olympic House, which is being produced with Toronto-based agency Mosaic. La Maison Olympique du Canada will feature more than a dozen partner activations and experiences for the athletes, coaches, support staff, invited guests like friends and family, as well as dignit ..read more
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AI Amendments are Coming to Your Supplier Agreements: How to Prepare
Event Marketer
by Rachel Boucher
6d ago
When the EU enacted the General Data Protection Regulation in 2018, it triggered a ripple effect of consumer privacy acts, like the California Consumer Privacy Act, that resulted in corporate event marketing clients adding data privacy amendments to agreements with their suppliers. But a new regulatory chapter is upon us as the EU considers the AI Act, the first of its kind by a major regulator that is expected to become the global standard for artificial intelligence policymaking. Advertisers are already tackling AI policies around fair use and transparency with brands adding clauses to contr ..read more
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Q&A: 10 Minutes with Keri Ibbitson of Philips
Event Marketer
by Anna Huddleston
6d ago
Keri Ibbitson, Regional Lead-Events at Philips It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. In her role as regional lead-events at Philips, Ibbitson drives strategy for a variety of programs, from b-to-b events and trade shows to the brand’s proprietary initiatives, delivering impactful activations that involve a multitude of stakeholders across the globe. One notable recent example is the brand’s presence at H ..read more
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RSAC 2024 Roundup: Mirrors, Robot Cocktails and Sumo Wrestlers
Event Marketer
by Anna Huddleston
6d ago
RSA Conference brought together more than 41,000 attendees and 600 exhibitors to Moscone Center in San Francisco, May 8-10. The premier event for cybersecurity explored the next evolution of AI and the ethics and guardrails around it, security and privacy by design, and the impact on international policy of rapidly expanding technology.  “A collaborative mindset was on full display throughout the week as the cybersecurity world gathered to share knowledge and continue critical conversations this week and far beyond,” said Linda Gray Martin, svp for RSA Conference. “We have a strong commun ..read more
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Exhibit Case Study: Inside Dematic’s Use of Immersive Media at MODEX 2024
Event Marketer
by Anna Huddleston
1w ago
For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges. On a show floor traditionally full of robots and heavy equipment, Dematic’s all-black, 35-foot by 70-foot booth became a digitally-driven experience with anamorphic 3D projections, extensive LED video walls and LED video bars, as well as cutting-edge virtual reality demos—and it ..read more
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Formula 1 Miami Grand Prix: Amex, Jack Daniel’s, Hilton, Ferrari and More
Event Marketer
by Juanita Chavarro Arias
1w ago
American Express unveiled its branded livery for F1 Academy driver Jessica Edgar’s car at the Miami Grand Prix. (Photo credit: F1 Academy Limited) The Formula 1 Crypto.com Miami Grand Prix returned for its third year at the Miami International Autodrome with a sell-out crowd of almost 300,000 fans visiting Hard Rock Stadium, May 3-5. The race was a certified hit among motorsport enthusiasts, F1 racing teams, journalists and sponsors, as McLaren’s Lando Norris claimed his first win since making his F1 debut in 2019. Adding to the excitement, the Miami Grand Prix weekend also featured the firs ..read more
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The Brief: Electric Gardens and LaundroMatches
Event Marketer
by Kait Shea
1w ago
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London.   PORSCHE’S ELECTRIC GARDEN PUTS THE PETAL TO THE METAL The 2024 Met Gala’s “Garden of Time” theme, celebrating the new “Sleeping Beauties: Reawakening Fashion” exhibit, paved the way for some enchanting red-carpet looks and experience design moments at the May 6 affair at New York’s Metropolitan Museum of Art. And it only takes a glimpse of Porsche’s fantastical Electric Garden installation at Soho House to recognize that the automaker unders ..read more
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