The Women’s National Basketball Association (WNBA) has experienced a meteoric rise in popularity this year, in part due to rookie phenoms like Caitlin Clark and Angel Reese, whose talent and stories have captivated hoops fans and the media alike. And with excitement at an all-time high surrounding the AT&T WNBA All-Star Game and festivities, July 19-20, brands showed up in […] The post WNBA Live 2024: A Roundup of Brand Activations at the All-Star Fan Festival in Phoenix appeared first on Event Marketer ..read more

It wasn’t long ago that force majeure was commonly perceived as insignificant boilerplate language added to the end of an event contract. Then 2020 and a global pandemic hit, and the provision was suddenly viewed as an instrumental clause that could shield event hosts from legal action as a sea of cancellations was sweeping the industry. Now four years later, […] The post News: Force Majeure Clauses and a Financial Firm’s Lawsuit Victory appeared first on Event Marketer ..read more

Picture this: You get invited to an intimate dinner at an upscale L.A. restaurant with a speakeasy vibe, and when you’re shown to your seat, the table’s surface is all digital and serving up content for the evening. That’s one of the experiences 50 attendees took part in at Mercedes-Benz Presents The Table, hosted at Verse Los Angeles on June […] The post How a Mercedes-Benz Culinary Series is Sparking Connections with a Digital Table appeared first on Event Marketer ..read more

Veuve Clicquot takes pride in shining its “solaire” culture on the world through bright, boundary-pushing experiences, and the latest manifestation took the shape of an “Emotions of the Sun” photo exhibition in New York City hosted in partnership with renowned photography collective, Magnum Photos. Rather than tell its own story, Clicquot designed the weeklong “celebration of the sun” to immerse […] The post Veuve Clicquot Illuminates New Yorkers with an ‘Emotions of the Sun’ Photo Exhibition appeared first on Event Marketer ..read more

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Zenless zones, airborne Nutella jars and mega mitts.   BASEBALL FANS GET THEIR MITTS ON GEICO’S COMICALLY LARGE GLOVES Even baseball fans who aren’t athletically inclined could “play” in the big leagues during MLB All-Star Week, July 12-16, in Arlington, TX, thanks to Geico’s gigantic, custom-made baseball gloves. The items, distributed to a limited number of attendees, weren’t just spectacles around the stadium. Any fan who caught a ball with the enormous glove during the game automatically ..read more

As Japanese anime culture sweeps North America, Anime Expo has experienced a meteoric rise, this year attracting an estimated 390,000 fans of anime art, movies, games and products to the event, July 4-7, at the Los Angeles Convention Center. For SEGA and its anime game developer and publisher subsidiary, ATLUS, as well as many exhibitors on the showfloor, ensuring that fans have opportunities to efficiently purchase limited-edition collectables, merchandise, and memorabilia is paramount. The 75-foot by 90-foot SEGA x ATLUS booth addressed pain points around the shopping experience, while risin ..read more

As we reach the midpoint of 2024, exhibit design is evolving fast, driven by new tech and shifting attendee expectations. From the ripple effects of Las Vegas’ Sphere to the integration of AI-powered engagements, this year’s trade show floors are showcasing a blend of captivating immersive experiences, creative use of technology, and sustainable practices that are adding new dimensions to brand storytelling and setting new standards for exhibit design. What’s caught our attention so far:    The Sphere Effect When Sphere opened in Las Vegas less than a year ago, it took immersive to a ..read more

At the much-anticipated return of Drupa, May 28 through June 7, in Düsseldorf, Germany, Japanese multinational imaging and electronics brand Ricoh maximized a booth space that was 30-percent smaller than previous years by leveraging live theater and heritage-inspired imagery based on the Japanese life principle, HENKAKU, which translates to “transformational innovation.” The centerpiece of the “HENKAKUVERSE” was The House of HENKAKU box theater. On the exterior of the build, Japanese manga artist, Uchida, live-illustrated scenes inspired by the content inside. Attendees booked a seat in advanc ..read more

As companies get serious about reaching the 2050 Net Zero goals, trade show industry partners and organizations are also leveling up their practices and coming up with guidelines that help reduce the environmental impact and increase climate-related transparency, mandated by the recent rules from the Securities and Exchange Commission. California has already taken a strong stance on disclosure in trade show exhibits and events, and Europe is well known for its stringent requirements. Now the trade show and events industry nationwide is catching up.   Sustainable Exhibit Stand Construction ..read more

You couldn’t miss it. A bright red, branded shipping container with its doors and walls propped open to reveal several interactive sampling stations surprised passersby when it popped up in the usually quiet parking lot at The Loop’s ABC Fine Wine & Spirits store in Orlando on July 11. It was Hennessy’s Made for More Tour, which had rolled into the city, one of the tour’s last stops. And at every corner, attendees were seeing red, literally. Hitting five states and almost 20 cities across the South this summer, the Made for More Tour presented experiences that touched the senses. Each stop ..read more