Earlier this year, we published the Law Firm & Legal Services edition of our 2024 High Growth Study. This study examines law firms and legal services (for brevity, we’ll refer to these as “law firms” from now on) from a variety of marketing and operational perspectives: marketing and business development, strategy, talent and technology. But the main thrust of the study is on the High Growth segment—those firms that achieve extraordinary growth year after year. After two consecutive years of decline, law firm growth rates have begun to rise again. We can look to the top-performing practice ..read more

We recently released the ninth edition of our annual High Growth Study, Government Contracting Edition. Today, we want to share a few highlights from the data. If you aren’t familiar with this study, Hinge looks at the industry’s approach to marketing from four angles: marketing & business development, strategy, talent and technology. We pay particular attention to the marketing habits of one group—those firms that consistently outperform their competitors. We call these businesses High Growth firms. They grow much faster and are more profitable than their slower growing counterparts, year ..read more

Recently, we released the 2024 Technology & Software Edition of Hinge’s annual High Growth Study. This study explores how firms in the industry approach marketing—from strategy to talent acquisition to marketing tools and techniques. More importantly, we look at this data through the lens of High Growth firms. We focus on these high performers because they can provide valuable intelligence for firms that want to understand how to grow faster and be more profitable. Today, we’d like to share some key takeaways from that research. We hope you find this information useful as you consider your ..read more

As we were analyzing the data from our 2024 High Growth Study, we noticed that one growth strategy in particular stood out. The High Growth firms—firms that grow 20% or more annually over a three-year period—were particularly likely to participate in a merger or acquisition (M&A). Professional services firms have long used strategic acquisitions to enter new markets and deepen their portfolio of services, but the trend seemed particularly strong this year. In 2023, the year our data was collected, 43.9% of respondents in the High Growth category reported that their firms engaged in a merge ..read more

This year, we released the ninth edition of our High Growth Study, including a special breakout report focused on the consulting services industry. Today, we’d like to share a few highlights from that report—findings marketers and executives at consulting firms may find useful as they try to make sense of the marketplace and plan for the future. Speaking of the marketplace—for four years running, unpredictability and uncertainty have been the top concern of firms across industry. You don’t have to look hard to understand why. Global wars, a polarized political environment, an upcoming election ..read more

Earlier this year, we released our annual High Growth Study, including a special report on the accounting & financial services industry. Today, we’d like to share a few key findings from this industry report, as well as insights into what the data means for your firm. 2023 (the year we collected the data) was a hopeful one: After a slowdown in 2022, growth picked up, averaging 12.3% across the industry. Market uncertainty, which has been a top concern for the past few years, moderated somewhat, though it remains an underlying worry. But significant challenges still lie ahead. Compensation ..read more

Since the onset of the pandemic, the AEC marketplace has settled precariously on the sands of uncertainty. War, conflicting economic signals, a polarized political environment, and powerful but frightening AI technologies keep us guessing. At the same time, the labor pool isn’t getting any bigger, and compensation levels are rising. But even in today’s unpredictable world, there are signs of hope: AEC firms are growing again. And there is a subset of high-performing firms—businesses that thrive in almost any environment—that can show you a way forward. Earlier this year, we released our annual ..read more

Having great content is imperative to having a successful marketing plan.  Content drives leads and can expand a firm’s reach into untapped markets. But how should you go about choosing what you write about? This process starts with developing Issues and Topics. And even before you can do that, you should start with research. What challenges are your clients facing that keep them up at night? Is there a trend in the marketplace that you’re an expert in? Identifying your issues Think about issues as an area of expertise for which you want to become known.  If a reporter is interested ..read more

In August of 2019, my husband spent three weeks in the ICU for an onslaught of sepsis. One roller coaster of emotions and many gory details later, my husband made a miraculous recovery and would spend one more week in rehabilitation to regain his strength. All in all, he was hospitalized for a month, which... The post Why is Employer Branding so Important for Professional Services Firms? appeared first on Hinge Marketing.   Related Stories Leveraging Educational Webinars: Building Credibility, Not Just Leads 9 Steps to a Successful Blogger Outreach Campaign Understanding the Marketi ..read more

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy. When they are well-organized, promoted to the right audience and integrated into a larger marketing system, webinars are excellent opportunities for nurturing relationships with prospects, showcasing your firm’s experts and leaving a lasting impression on the products and services ..read more