What You Need To Know About Recent ChatGPT and Gemini Features
Content Marketing Institute Blog
by Content Marketing Institute Team
18h ago
OpenAI and Google’s AI ecosystems made headlines this week. They’re going all in on analyzing images, video, and speech features. But it’s what they didn’t say or do this week that marketers should pay attention to ..read more
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The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media
Content Marketing Institute Blog
by Michelle Garrett
18h ago
You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips ..read more
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3 Contextual Link-Building Strategies That Actually Work
Content Marketing Institute Blog
by Aaron Anderson
4d ago
Context matters in your content. Contextual links matter in your SEO strategy. Discover three strategies to acquire contextual links to boost your content in the eyes of Google and the linking sites’ audiences ..read more
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Time To Evolve Your Social Media Strategy for 2024
Content Marketing Institute Blog
by Robert Rose
4d ago
The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready ..read more
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Tech Takes Over Marketing (But Not How You Think)
Content Marketing Institute Blog
by Content Marketing Institute Team
1w ago
Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on marketing tech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and ROI. Here’s how ..read more
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Oops, Google Did It Again — But You Still Need First-Party Data
Content Marketing Institute Blog
by Content Marketing Institute Team
2w ago
The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway ..read more
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How To Develop a Great Creative Brief and Get On-Target Content
Content Marketing Institute Blog
by Daniel Hatch
2w ago
If you’ve ever said, “It would have been easier if I'd done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment ..read more
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Avoid Traditional Marketing Metrics To Prove Content’s Real Value
Content Marketing Institute Blog
by Robert Rose
2w ago
Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact ..read more
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Don’t Follow Tesla’s Marketing Mistake
Content Marketing Institute Blog
by Content Marketing Institute Team
3w ago
Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies ..read more
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How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]
Content Marketing Institute Blog
by Kiera Wiatrak
3w ago
Google Analytics 4 offers a plethora of data. But how do you curate it into a dashboard that every stakeholder finds helpful? Simplify the process with Google Looker, using this free template and step-by-step process ..read more
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