Every few years, certain topics, trends and themes dominate the programmatic advertising industry. For the past couple of years, the dominant theme has been retail media. But despite some trends that were simply full of hype and no substance, like blockchain in AdTech, the enthusiasm surrounding retail media is backed by some very promising opportunities that are already being realized. To sum up the various opportunities in retail media and the options retailers have when building a retail media network, our CEO, Piotr Banaszczyk, contributed to ExchangeWire’s Industry Review 2024. Click here ..read more

Organizations and entities are increasingly recognizing the potential of advertising within gaming and game streaming platforms. As this dynamic advertising landscape evolves, concepts, financial allocations, and prerequisites are expanding in tandem with the growth of this emerging channel. Concurrently, the AdTech industry is diligently working to establish new standards aimed at enabling brands to efficiently connect with new audiences. In a recent video interview, Michael Sweeney, Head of Marketing at Clearcode, engaged in a conversation with Wiktoria Wójcik, the Co-Founder at inStreamly ..read more

Whether your goal is to create a high-performance platform to facilitate the buying and selling of digital media, report on the performance of campaigns, or create audiences using data from various sources, finding a company that’s capable of developing advertising and marketing software can be a formidable challenge, considering the precise skills, domain knowledge and experience required to build this type of technology. That’s where Clearcode comes in. As a specialized software development company focused on AdTech and MarTech solutions, we bring to the table a dedicated team equipped with ..read more

One of the biggest operational overheads for any AdTech company are infrastructure costs. The pure nature of programmatic advertising processes, such as real-time bidding and audience creation, require huge volumes of data to be processed every second. Carrying out these processes results in high infrastructure bills. Optimizing various cloud-computing services can help reduce the costs, however, it’s often a time-consuming process that many DevOps teams simply don’t have time for. Enter Antimetal. Clearcode’s Head of Marketing, Michael Sweeney, recently spoke to Matthew Parkhurst, co-founder ..read more

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. But here’s the thing: the DSP and the bidder are slightly different. The DSP encompasses a comprehensive system with various components and features and serves as the platform for advertisers to purchase and oversee digital advertisements, whereas the bidder’s role is bidding on ads according to the advertiser’s specified targeting parameters. When it comes to using ..read more

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. The DSP market exclusively was valued at $20.77 billion in 2022 and is projected to reach $92.12 billion by 2029. It’s important to note that this estimation does not account for the potential growth fueled by new players aiming to enter the DSP advertising arena. Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their o ..read more

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences. While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP. Although the advantages can be substantial, building a DSP demands significant time and ..read more

There were only 500 apps on the App Store when it launched with the release of the iPhone in 2008. Back then, the mobile app market was worth just $206 million. Fast forward to 2023, when 1.96 million apps are available on the App Store and consumers are predicted to spend $33.9 billion in app stores. Moreover, as many as 86% of people use other devices while watching TV, with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers ..read more

Digital advertising is a dynamic world where the necessity for privacy and data security is escalating rapidly. Consumers, publishers, and regulatory bodies alike are advocating for improved privacy standards. At the same time, users want to receive a personalized advertising experience. This means that AdTech companies must strategically incorporate privacy-enhancing technologies (PETs) to protect user data, maintain their privacy, and deliver targeted ads. In this blog post, we’ll explore the possibilities that PETs offer for enhancing user privacy. Key Points Privacy-enhancing technologies ..read more

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. Key Points A supply-side platform (SSP) is an advertising technology platform that enables publishers to manag ..read more