Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment. Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties.  According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. Com ..read more

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising. In this article, we’ll explain what an ad network is, how it works, what the key features of an ad network are, and showcase a development project where we designed and built an ad network for an advertising agency. Key Points An ad network is a technology platform that ..read more

The global gaming market is predicted to reach US$286.8 billion annually in 2025, growing from $197 billion USD in 2022. The number of gamers is also booming as there are approximately 3.09 billion active video game players worldwide and by 2024, the number is expected to reach 3.32 billion. Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Even though it is said that the in-game advertising industry is still in its infancy with several challenges ahead, there a ..read more

In the last few years, Internauts have gained serious protection of their privacy. Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. That’s why marketers, advertisers, and agencies have started to invest in different data strategies to continue offering personalized advertising without relying on third-party data, which has been the standard approach in programmatic ..read more

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. While RTB started in web advertising, it has made its way into other digital channels, such as in-app mobile advertising. More recently, RTB has been adopted in emerging digital channels like digital out-of-home advertising.  In this article, we explain what RTB is, how it works and what its introduction to DOOH means for this channel and t ..read more

The video game industry is booming, and it’s expected to be worth $321 billion globally by 2026. In fact, the gaming industry is among the fastest-growing sectors of the economy, with over 3 billion gamers around the world. Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel.  Blending and integrating ad content into the games allows for a non-interruptive and seamless gaming experience which can leave users with a positive and long-lasting impression of ..read more

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 billion between 2002 and 2027. At the heart of this growth are game and mobile app developers, brands and AdTech companies.  AdTech companies in particular will play a key role in driving the growth of this industry and shaping the future of in-game advertising.  Although in-game advertising is a hot topic in the programmatic advertising and AdTech circles, there are still some questions around what actually constitutes ..read more

There’s been a lot of talk and press about the metaverse over the past few years. The introduction of the metaverse is often compared to the invention of the Internet and represents new opportunities for companies and Internet users, so much so that Facebook even changed its name to Meta. But what is the metaverse? Is it simply a virtual world accessible via the Internet? Or is it something much bigger than that? And what role can advertising and AdTech play in the metaverse? Clearcode recently teamed up with MD X to discuss these very questions via a panel discussion, which we recorded inside ..read more

With the video-streaming business expanding at a rapid pace and the streaming wars heating up — currently, the six leading video streaming service providers gather 777.6 million subscribers between them — it’s important to come up with brand new content, as well as make necessary improvements to ensure that the viewing experience is as seamless as possible. Despite this huge expansion, many popular streaming services are facing a plateau or decrease in paid subscribers, so new content and platform features are a way to both attract new customers, as well as offer something fresh and exciting t ..read more

As the AdTech and programmatic advertising industries enter another year, what trends, challenges and opportunities can publishers, advertisers and AdTech vendors expect to see? In this article, we recap the main trends, challenges and opportunities from 2022 and outline what’s in store for 2023. The article includes insights from leaders from Clearcode, VlogBox, and Anzu.  Table Of Contents Recap: The Main Trends, Challenges and Opportunities in AdTech in 2022 The Main Trends, Challenges and Opportunities in AdTech for 2023 Privacy Privacy Display Advertising In-App Mobile Advertising CT ..read more