Did you know it costs five times more to acquire new customers than to retain the ones you already have? This stat alone should make any business owner stress about customer retention. That’s why we put together this guide on 8 proven strategies to keep your customers coming back again and again. Whether you run an HVAC company, a law firm, or a local restaurant, these tips will help strengthen relationships with your clientele and have them choose you over the competition every time. What is Customer Retention? Before we begin explaining how to retain customers, let’s define customer retentio ..read more

User-generated content (UGC) dominates today’s digital landscape, reshaping how brands engage with their audiences. Everywhere you turn, you see social media users flocking to online platforms to voice their opinions — whether endorsing a contractor service or offering candid critiques of customer service experiences. It might seem as though UGC is just a way for influencers and individuals to express themselves and attract attention. However, it’s actually a powerful tool that small businesses in various sectors can leverage to their advantage — from HVAC, towing, plumbing, and roofing to law ..read more

The healthcare industry in 2024 faces complex challenges in managing patient relationships and operational tasks. At the heart of these challenges is the need for patient-centric care and engagement in delivering high-quality medical services. Numerous studies highlight the role of health information technology in shaping the industry’s success and longevity. Key among these tech tools is customer relationship management (CRM) software, a vital resource ensuring patient engagement and centricity and the delivery of healthcare services. This article delves into the many benefits of CRM software ..read more

Many small business owners rely on Angi business management tools to manage their day-to-day. Whether it’s Angi invoicing, lead management, or paid ads. These tools are designed to help small businesses acquire leads and grow their business. However, the cost doesn’t justify the return for many small business owners. This article will explore many of the pros and cons of Angi business management tools. Here’s everything you need to know: Pros of Using Angi Business Management Tools Angi’s business management tools can help small businesses grow their network in a specific community. Some adva ..read more

In today’s digital age, cash has become king for fewer and fewer transactions. For businesses of all sizes, accepting electronic payments is no longer an option but a necessity. Behind the seemingly simple swipe of a card or tap of a phone lies a complex world of payment processing systems. This article unveils the inner workings of these solutions, explaining how they ensure secure and efficient funds transfers between you and your customers and breaking down what you need to consider when shopping for one. Discover everything you need to know about choosing the right payment processing syste ..read more

Getting paid on time is crucial for any small business, ensuring adequate cash flow and steady growth. However, managing the invoicing and payment process can be a daunting and time-consuming task. Fortunately, the rise of digital invoicing solutions like Townsquare Interactive’s business management platform has transformed invoicing for businesses of all sizes, streamlining this crucial aspect of financial management. Whether you’re in the startup stages or have an established venture, choosing the right small business invoicing software can significantly enhance your growing venture. So ..read more

Running a small business these days means wearing many hats. One minute, you’re managing day-to-day operations. The other, you’re trying to build customer relationships; it’s a constant balancing act. But what if you could leverage insights from your existing customer data to work smarter, not harder? Townsquare Interactive’s all-in-one business management platform is designed to help small to medium size companies organize, automate, and turn data into dollars. This post will take a closer look at how to use your customer data to boost revenue. Capturing and Organizing Leads for Maximum ..read more

Are you leaving money on the table by neglecting your customer relationships? Your business’s success hinges on the strength of these connections. Without a robust Customer Relationship Management (CRM) tool in place, you could be missing out on valuable marketing opportunities. What is a CRM? Customer Relationship Management (CRM) tools are essential for small businesses looking to grow and succeed in today’s competitive market. These tools allow business owners to efficiently manage their customer data, track interactions, and preferences, and provide personalized experiences for their clien ..read more

Lead management software is essential for developing a small business in any industry. Every opportunity matters in industries like HVAC, towing, plumbing, roofing, contracting, and legal services—albeit securing a new client or providing coordination between jobs. And that’s where lead management software can truly benefit your business. With features integrated into platforms like Townsquare Interactive’s (TSI) business management platform, you can use technology to streamline operations and stay organized. You’ll never miss leads, receive data-driven insights, and enjoy email integration to ..read more

As a small business, having a strong marketing strategy is crucial for your success. It allows you to promote your products or services, attract new customers, and build brand awareness. However, traditional forms of advertising can be costly and may not always give you the results you desire. This is one of the benefits of text message marketing – it offers a cost-effective solution for small businesses to effectively reach their target market and drive business growth. Text message marketing, also known as SMS marketing, is a form of digital marketing that utilizes short text messages to rea ..read more