Contests as a way to capture audiences and foster engagement with brands predates the internet by decades. The iconic McDonald’s Monopoly game of 1987 cleverly combined the thrill of winning with the allure of collectible gameplay. Similarly, Pepsi’s unforgettable Pepsi Challenge in the 1970s revolutionized taste-test marketing by inviting consumers to blind-test their preference against Coke. These early examples underscore the power of contests to create buzz, build brand loyalty, and directly involve consumers in a brand’s narrative. Although the tactic has evolved in the social media era ..read more

Social listening means strategically tracking, analyzing, and responding to conversations about a brand or industry on social media. It’s more than just monitoring mentions and comments. It’s about understanding the context and emotions behind them. As such, social listening has become increasingly crucial for businesses that want to stay connected with their audiences and adapt to their evolving needs. Unlike social monitoring, which focuses on direct interactions and feedback, social listening dives deeper into indirect discussions and sentiments to offer a broader perspective on public perc ..read more

In 2023, as the number of social media users has grown to nearly 5 billion, we’ve seen lots of significant changes. Most well known, of course: Twitter underwent its first full year owned by Elon Musk, and it’s first few months rebranded as X. The platform maintained its popularity among Generations X and Y, who also latched onto TikTok, making it a huge growth channel for brand marketing. These developments underscored how constantly the social landscape changes, as we redefine how brands connect with their audience. Of course, understanding what may come next on a strategic level can help yo ..read more

Mastodon has emerged as a platform that stands out, with a decentralized architecture that differentiates it from the standardized models of the established social media giants. Launched in 2016, Mastodon has carved a niche for itself, offering a unique blend of microblogging features and a focus on user privacy and community-driven social media content. Unlike its counterparts, Mastodon operates through a network of servers, each hosting distinct user communities with their own rules and cultures. This structure gives users both greater control over their experience and a sense of belonging a ..read more

The emerging social media platform Bluesky presents some potential fresh avenues for brand development and engagement. The integration of dlvr.it social media automation with Bluesky can elevate your brand’s social media strategy. How do you best leverage the synergy of Bluesky’s innovative features and dlvr.it’s automation capabilities to enhance your online tactics? By getting a handle on dlvr.it’s integration with Bluesky, you take on a strategic edge as an agile early adopter who wants to take your social media marketing forward. About the Bluesky Platform Bluesky was started by Twitter’s ..read more

Storytelling can take your social media marketing strategy far beyond just promotion. It can weave a brand’s ethos directly into the fabric of its audience’s daily lives. When paired with social media automation, storytelling can engage customers with a consistent narrative thread. This tactical synergy can enhance your brand’s visibility and fortify customer loyalty by sharing narratives that resonate with your followers. The Role of Storytelling in Brand Marketing Storytelling in brand marketing is about crafting a narrative that resonates with your audience and invites them into a shared ex ..read more

In digital marketing, social proof has been the invisible thread that ties consumers to brands, nudging them toward a purchase based on the actions, reviews, or endorsements of others. Think about the last time you chose a restaurant because it was bustling with diners or picked a book everyone seemed to be reading. That’s social proof in action. In this phase of the social media era, brands are selling experiences, trust, and community as much as they’re selling products. There’s no better way to build that trust than by showing potential customers that others like them have already taken the ..read more

Influencer marketing has become prominent because it blends authenticity and targeted reach. Rooted in the trust that influencers nurture with their audiences, this marketing strategy leverages their credibility to promote products or services. Before Instagram stars and YouTube sensations, influential figures shaped public opinion without hashtags or viral videos. In the social media age, influencers have become powerful allies for brands, connecting them directly with potential customers. Understanding influencer marketing can bring valuable insights to brands that want to tap into its poten ..read more

Businesses constantly adopt tools and strategies that enhance their social media presence. Their customers have built their home bases on platforms like Facebook, Instagram, and Twitter, so companies need to interact meaningfully with them there. But how do businesses make the most of every tweet, post, or comment? That’s where Customer Relationship Management (CRM) tools, combined with the power of social media automation and scheduling, come into play. Often, we associate CRM systems predominantly with sales and email marketing, but combining them with automated social media scheduling offer ..read more

In social media marketing, you need to measure and evaluate your efforts constantly. Navigating it all can be both exciting and daunting. You can equip yourself with knowledge and strategies that can help you both set up and measure the key performance indicators (KPIs) that will drive your social media success. A well-defined social media strategy can be integral to your company’s growth. It’s simply not enough to just be present on the right social media platforms. You also need to determine how effectively you’re reaching your goals. That’s where KPIs come into play. As social media marketi ..read more