Event marketing is even easier when you take advantage of email automation, which allows you to schedule a series of emails upfront and frees your time to focus on other marketing efforts. Make your next event a success by automating the following seven emails designed to boost attendance and drive ticket sales. 1. Event invitations Begin your email series with an invitation to your event. Your invitation emails should create excitement. Ask yourself: How is your event relevant to your audience? Why should they attend? What benefits will they get, and what experience can they expect? Where ca ..read more

Centennials, or Generation Z, are young consumers aged 9 to 24 who grew up in a technology-driven era. To effectively reach out to them, brands must understand their unique behaviors and preferences. Email marketing is an effective way to connect and build relationships with this demographic. Understand Who Centennials Are Centennials value authenticity, transparency, and personalization in their interactions with brands. For example, a clothing brand targeting Centennials might research and understand that this demographic values sustainable and ethical practices in fashion and individuality ..read more

Email is an essential tool for nonprofit organizations, and for good reason: In 2018, nonprofit email marketing earned $45 for every 1,000 emails sent (M+R Benchmarks). Want to get more out of your email marketing? Start with these tips for effective nonprofit email campaigns. 1. Educate subscribers about your mission Email is the perfect opportunity to promote your mission and goals. Even better, it gives you a chance to show subscribers how their contributions make a positive impact on the things they care about most. For example, you can tell subscribers where their donations go ..read more

As marketers, we know that creating good content is important to engage our audience and get more sales. But there are a lot of other people making content, so it can be hard to think of new ideas and make content quickly. This is where intelligent automation (IA) comes in. Using tools that use AI, marketers can save time and resources while still making good content that their audience likes. Here are ten of the best IA tools for making content for marketing: 1.Copy.ai: This tool is perfect for small business owners, content creators, social media managers, and bloggers who want to quickly ge ..read more

As we close out 2020, it’s time to start thinking about how to set your marketing up for success in the coming year. If you want to learn how to create a campaign that will get results in 2023, read on for some tips. (give an overview of what will be covered in the blog post) Define your target audience – who are you trying to reach with your marketing campaign Our email marketing campaign is designed to target educated and independent consumers who are looking for top-tier products. We believe that our customers lead busy lives and have high standards, so we strive to provide them with the q ..read more

Did you know that in 2022, Valentine’s Day spending hit a record-breaking $23.9 billion? It’s no wonder that Valentine’s Day sends business owners’ hearts aflutter. According to a study by Prosper Insights & Analytics for the National Retail Federation, the average person planned to shell out more than $140 on traditional Valentine’s Day merchandise, with customers aged 25 to 34 being the biggest spenders. Consumers, on the whole, planned to spend a total of: $4.7 billion on jewelry $2 billion on flowers $1.8 billion on candy $894 million on greeting cards $1.5 billion on gift cards ..read more

It’s no secret that negative online reviews can be a headache for businesses. Not only can they hurt your reputation, but they can also cost you customers. According to a survey by BrightLocal, 88% of consumers read online reviews to determine the quality of a local business. This statistic highlights the importance of managing negative reviews, as they can have a significant impact on your business’s reputation and success. That’s why it’s so important to know how to deal with negative reviews. In this blog post, we’ll share some tips on how to effectively respond to negative feedback, minimi ..read more

As a small business, social media marketing can be an invaluable tool to help you reach more customers and increase brand awareness. But how much time should your small business spend on social media marketing? What are the objectives and goals that need to be established to maximize the benefits of investing time into this strategy? Let’s take a look at why it is essential to define objectives and resources available to make the most of your social media marketing efforts. How much time your small business should spend on social media? According to this entrepreneur.com survey, 43 percent of ..read more

Reaching Baby Boomers with Email Marketing Are you looking to reach out to Baby Boomers through email marketing? You’re in luck – email marketing is one of the most effective ways to engage this demographic. In this blog post, we’ll cover why it’s important to target Baby Boomers with your email campaigns, strategies for creating content that resonates, and best practices for getting the most out of your efforts. Why Focus on Baby Boomers? Baby Boomers are a critical audience for many businesses. As approximately 1/3 of all Americans, they represent a huge customer base who are eager to be eng ..read more

Creative  can skyrocket your open rates beyond the 18.1 percent average and yield more clicks, engagement, and sales. In fact, 56 percent of consumers say they’re likely to click a link in an interesting email. So, don’t be afraid to shake things up and take a new approach. While not all of these ideas will work for your business, they’re sure to kick-start your creativity and get your  mojo going. 1. Before and after Don’t tell your audience your products and services are great. Show them instead with before and after photos that clearly illustrate why your company is supe ..read more