
Vertical Response Blog
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Discover the best practices for crafting engaging messages, tips & tricks, testing campaigns, and creating emails. VerticalResponse is a US-based company that provides a full suite of self-service marketing solutions for small businesses.
Vertical Response Blog
1d ago
High-quality, properly sized images can make your emails more engaging, eye-catching, and effective. However, getting those images just right—both in terms of dimensions and file formats—can be tricky. Luckily, VerticalResponse simplifies much of the process. By combining industry best practices with VerticalResponse’s easy-to-use features, you can create visually stunning emails that look great on any […]
The post Optimizing Email Images: Best Practices and Built-In Tools appeared first on VerticalResponse ..read more
Vertical Response Blog
6d ago
Email marketing ROI is crucial for evaluating the success of your campaigns. Are your efforts paying off? Understanding this helps you make smarter decisions and boost profitability. In this article, we’ll walk you through practical strategies, from calculating ROI to optimizing your campaigns for better returns. Integrating email into your overall marketing program is essential […]
The post Boost Your Business with Effective Email Marketing ROI Strategies appeared first on VerticalResponse ..read more
Vertical Response Blog
1w ago
Want better open rates for your emails? Check out these 50 top-performing email subject lines. You’ll learn what makes them effective and get tips on crafting your own compelling subject lines. Key Takeaways Email subject lines significantly influence open rates, with 47% of recipients deciding to open based on the subject alone. Effective subject lines […]
The post 50 Best Email Subject Lines to Increase Open Rates and Drive Engagement appeared first on VerticalResponse ..read more
Vertical Response Blog
2w ago
FOMO, or ‘Fear of Missing Out,’ is the anxiety you feel when you believe others are having experiences that you’re not. This fear can lead to compulsive social media checking. This article will explain what is FOMO, its causes, and its effects. Key Takeaways FOMO, or Fear of Missing Out, stems from the human need […]
The post What Is FOMO? Understanding the Fear of Missing Out appeared first on VerticalResponse ..read more
Vertical Response Blog
3w ago
Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to email list building and performance tracking, to help you master email marketing and drive significant results. Key Takeaways Email marketing has evolved significantly, with various types of campaigns such as promotional, transactional, and lifecycle emails serving […]
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Vertical Response Blog
1M ago
Are you a small business owner looking for ways to boost holiday sales and grow your email subscriber list? In this mini case study, we’ll walk you through the real-life example of Charming Candle Co., an artisanal candle maker that used targeted email marketing to achieve a 25% lift in holiday revenue. Learn how they […]
The post How a Small Candle Business Grew Holiday Sales by 25% with Targeted Email Marketing appeared first on VerticalResponse ..read more
Vertical Response Blog
1M ago
Want to enhance your email campaigns? Learn about the best email marketing metrics to track for optimal results in this article. Key Takeaways Email marketing metrics are essential for measuring campaign success and identifying improvement areas, with key metrics including open rate, click-through rate, and conversion rate. Engagement metrics like open and click-through rates help […]
The post Top 10 Best Email Marketing Metrics to Boost Your Campaigns appeared first on VerticalResponse ..read more
Vertical Response Blog
1M ago
Conversion in email marketing means turning email recipients into paying customers. High conversion rates drive the success of your campaigns. This article outlines ten practical tips to boost your email marketing conversion and help you achieve better results. Key Takeaways Understanding your target audience through segmentation and behavior analysis is essential for effective email marketing […]
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Vertical Response Blog
2M ago
Surveys marketing helps you gather crucial data to refine your marketing efforts. Learn how to use surveys to understand customer needs and boost your campaigns. Key Takeaways Surveys marketing is essential for understanding customer preferences and improving campaign effectiveness, benefiting businesses of all sizes. Utilizing a variety of survey types—such as CSAT, NPS, and product […]
The post Effective Surveys Marketing: Strategies and Best Practices appeared first on VerticalResponse ..read more
Vertical Response Blog
2M ago
A/B testing compares two versions of a webpage, email, or marketing asset to find out which one performs better. It helps you make data-driven decisions by showing different versions to separate audience segments. This guide explains the basics, importance, and steps to conduct A/B testing effectively. Key Takeaways A/B testing involves comparing two versions of […]
The post The Ultimate Guide to Successful AB Testing: Examples and Tips appeared first on VerticalResponse ..read more