Harnessing the Power of Feedback — Whiteboard Friday
Moz Blog
by Meghan Pahinui
2d ago
In this week’s episode of Whiteboard Friday, Mozzer Meghan Pahinui takes you through the process we use to implement customer feedback, in the hopes that you can take it and apply it to your own content creation and maintenance strategies. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome back to another edition of Whiteboard Friday. My name is Meghan, and I'm on the Learning team here at Moz. Today, I'm going to talk to you about harnessing the power of feedback when it comes to content iteration. So one of the pro ..read more
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Pillar Pages: Why and How You Should Add Them to Your Content Strategy
Moz Blog
by Lauren Fox
5d ago
In a recent study, we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results that both types of SEO content generated over the course of a year: Do these results mean you should ditch your blog strategy in favor of pillar pages? Not exactly. Here’s the catch: You really can’t have one without the other, and it all comes down to content mapping. I’ll explain exactly what I mean in this article. What is a pillar page? A pillar page is a piece of content that comprehensively covers a broad t ..read more
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Get Your Team Ready for a Productive Year — Next Level
Moz Blog
by Meghan Pahinui
6d ago
Whether it’s a new year, new team or the same year, same team, it’s important to set yourself up for success. Every team has their own unique challenges when it comes to productivity and standardizing processes, but there are definitely a few steps you can take to mitigate them. Before launching into a new project, new year, or new process, be sure everyone on your team has the tool access they need and is ready to tackle any task that comes their way. To that end, here are seven steps to get your team ready for a productive year using the Moz suite of tools! 1. Verify who manages your account ..read more
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An Apple Search Engine? – Whiteboard Friday
Moz Blog
by Tom Anthony
1w ago
Happy Friday, Moz fans! In today's Whiteboard Friday episode, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. We're here today to talk about an Apple search engine. There have been rumors circulating for a couple of years now that Apple are building a search engine. I'm here to convince you I think they ar ..read more
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Renting vs. Owning the Post-Review Local Consumer Journey
Moz Blog
by Miriam Ellis
1w ago
Technology can be a conductor or a barrier. Everything we do to market local businesses is meant to culminate in a human encounter. When we get our part right (and external forces smile upon us), technology connects us. When we get our part wrong (or external forces impede us), technology can have the frustrating effect of sundering local brands from their customers, with everybody losing out on the deal. The modern phenomenon of local search exemplifies the concept of a “mixed blessing”. Loss of control over significant parts of the customer journey can be a source of legitimate stress for ..read more
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ChatGPT Won’t Replace Google Search (Yet)
Moz Blog
by Dr. Peter J. Meyers
1w ago
Even in the relentless news and noise of early 2023, you’ve probably heard about ChatGPT, the GPT-3-powered (technically, 3.5) chatbot that’s eerily able to simulate human-like responses. Consider, for example, this question and answer (created by GPT-3): Is ChatGPT a search engine? No, ChatGPT is not a search engine. It is an artificial intelligence chatbot that uses natural language processing to understand and respond to user input. That’s not bad, and it sounds like something an actual human would write.  GPT (Generative Pre-training Transformer) is a deep learning system that genera ..read more
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Daily SEO Fix: Investigating Keyword Cannibalization
Moz Blog
by Emilie Martin
1w ago
Keyword cannibalization occurs when a website has too many similar keywords spread throughout the various pages on that site. This can harm the SEO potential of the pages involved, and can quite often go unnoticed for some time. When more than one page has the same, or a similar keyword target, those pages will then start to compete with each other, also creating confusion in the eyes of the search engine, resulting in a struggle to decide which page to rank for what term. Remember: a single URL can rank for multiple keywords, which is 100% fine. The problem of keyword cannibalization occurs w ..read more
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What Is a Core Update? – Whiteboard Friday
Moz Blog
by Tom Capper
2w ago
Recorded at SearchLove London in October — in the wake of three Google updates — Tom presents a different take on core updates in this Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans. So I'm here at SearchLove London recording this Whiteboard Friday. I don't know when it will reach you, but this is a bit of a different take on how to think about core updates. So obviously, I'm filming this in October. We've just had three updates back-to-back in quick succession. I think it's quite interesting t ..read more
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The Ultimate Guide for Taking Full Control of Your Google Business Profile and NMX
Moz Blog
by Miriam Ellis
2w ago
Ready for a deep dive into 40+ common features found on Google Business Profiles (GBPs) and the New Merchant Experience (NMX)? Here we go! You may feel daunted by the fact that GBPs are major assets you rent from rather than owning because Google has always taken a crowdsourced approach to vital information that represents your company. You may also be disgruntled right now because you had gotten used to managing your listings in the historic Google Business Profile Manager dashboard, like this: And now Google has ousted you from the familiar dashboard and tossed you into the chilly, unfamili ..read more
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After Google: Should SEOs Jump Ship?
Moz Blog
by Tom Capper
2w ago
There was a pre-search-engine age. It’s hard to conceive of now, but there was. Even in the early days of search engines, when Ask Jeeves, Yahoo, and Excite still competed for the crown, I can remember web portals. Pages that I’d start at, in the “computer room” at school, to navigate and explore the web not by searching, but by clicking on organized links. In the beginning, there were web portals. The internet was without form and void, and darkness was over the face of the deep. These were already the death throes of a previous internet age. Search engine dominance, and specifically Google ..read more
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