If you ran Twitter and decided to allow longer video formats, how long would you make them? Instagram went from 15 to 60 seconds. Facebook, Periscope, Meerkat, Blab, UStream…etc, are unlimited so where do you go from 30 seconds? The world is turning into mass video consumers and creators. The king of social media brevity and quickness has decided to up their video game to follow suit and it only makes sense that 140 seconds would be the perfect length for the 140 character platform. I like it. Long enough to allow you to get considerably deep on a subject, but short en ..read more

The problem with popularity is that when we try to achieve it, we can end up pushing the professional presence limits to the side in hopes for a more popularity on social media. It’s so easy to get caught up in the quest for creating a viral post, jumping on a bandwagon or pushing the envelope knowing that you will gain views, shares, like and comments. Far too often I’ve seen great accounts or posts by officers that try to one-better themselves; go for the next level of humor or shock and awe. The thinking is, “If that last one was good, this one will be great.” What happens though is yo ..read more

How…why…what could have been done that was so bad to warrant being hung and then shot? Our #nationaldonutday mixed emotions continue at the range……. #doughnuts #jeffco #denver #sheriff #deputy #doughnut #embracethestereotype A video posted by Jefferson County Sheriff (@jeffcosheriffco) on Jun 3, 2016 at 10:24am PDT I would love to see a disclaimer that no square glazed donuts were harmed in the filming of this #NationalDonutDay special, but I can’t. Far cry from the happier times I wrote about once before from them. http://walkingthesocialmediabeat.com/2015/03/03/you-just-won-the-int ..read more

I came across this tweet and I was perplexed… Yes. Yes it is horrible (the identifiers have been removed to protect the innocent) What exactly was the police agency that provided this content into the social stream of Twitter referring to as “Horrible”? Was it the story that was hidden in a blind Facebook link? Was it the lack of description for what was horrible? Was it the pure lack of authenticity in the tweet? OR Was it the tweet itself? I go with the last one. The agency was describing their own tweet as horrible and they’re right on the money…it is horrible. Why? Well, for start ..read more