Nearly everyone in behavioral marketing and influence marketing was surprised when Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of Influence, introduced a seventh principle, Unity. In fact, in 2014 I asked Cialdini if, thirty years after completing his seminal book, Influence, he’d add on another one or [...] The post What is Unity, Cialdini’s 7th Principle? appeared first on Neuromarketing ..read more

Roger Dooley's Brainfluence has been translated into eleven languages, but the new Spanish reading is the first audio audio translation. The post Spanish Audiobook for Brainfluence appeared first on Neuromarketing ..read more

Bilingual individuals demonstrate different personality characteristics when speaking different languages. Marketers making media and language decisions when addressing multilingual markets should add this finding to their list of influencing factors. The post Cultural Frame Switching: Different Language, Different Personality appeared first on Neuromarketing ..read more

It's been fifteen years since the last time we answered, "What is neuromarketing?" Here's the overdue update. The post What is Neuromarketing? appeared first on Neuromarketing ..read more

A new Philadelphia building uses huge LEDs to signal energy performance. The post Will Anonymous Social Proof Save Energy? appeared first on Neuromarketing ..read more

Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley. The post Sensory Marketing for Intangibles appeared first on Neuromarketing ..read more

Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones. The post How the Cootie Effect Can Reduce Virus Transmission appeared first on Neuromarketing ..read more

A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints. The post How One Simple Strategy Changed the Candy Industry appeared first on Neuromarketing ..read more

Turning a chat request into a lead generation process adds friction and annoys customers. The post When Lead Generation Trumps Helping Customers | #FrictionHunter appeared first on Neuromarketing ..read more

Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers. The post 12 Cognitive Biases E-commerce Marketers Need to Know appeared first on Neuromarketing ..read more