Due to its rising popularity, social media has already become a powerful tool for the business of any industry to connect and interact with its audience. According to recent research, social media accounts for over 34% of the time people spend on the Internet, which stimulates more and more stores and brands to go online for the audience to widen and increase their awareness. That is why social media strategy is now a crucial part of digital marketing. In this article, we will analyze the key points of applying the social media marketing strategy to the business and provide you with some usefu ..read more

How do you keep your audience engaged on social media? Running social media contests is a great way to boost your brand online and increase engagement. In fact, social media contests have the potential to generate thousands of entries and reach millions of people. We’ve gathered six social media contest ideas to help you keep your audience interested and engaged. #1 Create an exciting hook Your hook must be exciting and intriguing enough to get your audience on board. However, before you rush to choose your hook, it’s crucial to choose the prize first. The award can consist of a pre-paid vaca ..read more

Stockings hung with care on the fireplace mantel… Gingerbread towels added to your kitchen decor…. Holiday trimmings added right down to Christmas pillows… The holiday season has a lot of unforeseen expenses. That’s why so many people during this time of year are open to opportunities to offset some costs or, at the very least, for a few free goodies. There is a definite reason why Black Friday and Cyber Monday deals are so popular. It’s also the reason why so many companies choose to run sweepstakes (otherwise known as giveaways) this time of year. As a sweepstakes management company, we lik ..read more

Did you know that running a social media contest is an amazing way to increase engagement and boost your brand online? In fact, over 70% of companies use some sort of gamification or contest in their engagement strategy. Social media contests are so popular because of their potential to reach millions of users and generate thousands of entries. We’ve gathered a list of the most common reasons why social media contests fail. In addition, you’ll find advice and step-by-step instruction on how to prevent your contest from failing. Why do social media contests fail? Reason #1 Prize isn’t worth par ..read more

You probably heard about how great hashtags are, especially for social media marketing. But are they really worth it and do they still work? Here are all your questions answered in a simple and comprehensive guide. What Are Hashtags & Why Do You Need Them? To put it simply, hashtags are kind of like keywords, but for social media platforms. They help your posts get discovered easier providing you with extra exposure. If you use hashtags, you can connect with people who otherwise wouldn’t even consider you or your business as something they could relate to or find useful. Moreover, hashtag ..read more

Are you reaching the right prospects? Are you spreading the news about your business? If so, congratulations! You have a well-functioning social media marketing strategy. If the answer is negative, chances are that you haven’t mastered the science of social media content creation yet. Building a social media content strategy is the key to reaching the right people and making the most of your online presence. The task may seem intimidating at first but if you learn from the experience of the pros in the field, you’ll soon get good results. So, what does it take to build a solid strategy that’s ..read more