My body fat has been as high as 25% when I was a pork chop. But it’s also been low, around 5%, when I was bodybuilding. I like to be around 10%, which is when I feel like I look my best without being on a super crazy, strict diet. Here’s how to reduce your body fat as fast as possible. Week One Prep First, you must track everything you eat for the next seven days. This includes what you’re drinking. After you’ve journaled, you’ll be able to assess how many calories, on average, you’re taking in weekly. This is important for calculating the reduction of caloric intake to lose body fat. Second ..read more

Being a good-looking dude has never been easier. Years ago, you needed to be tall, muscular, and stacked with a big weiner, great jawline, amazing skin, and beautiful hair. Nowadays, have you seen some of the dudes who are considered ‘tens’? Sexy can be quirky, weird, edgy, whacked, and more. I will review some of the rules that good-looking guys break that you should also break. Break these antiquated rules Men need perfect hair. You should not be a hot mess, and you should care about your hair, but it’s time to let it go and grow. Let it be more natural. Currently, men have more wild and lu ..read more

Given your height, balance and proportion are two aspects you must pay attention to. Unfortunately, many men don’t understand how to dress properly for their height. If you screw up either balance or proportion, you’re not going to maximize your aesthetic. Most of us are not born with off-the-rack size bodies, so if you need to go to the tailor to adjust your clothing, do it. A few dollars will make an amazing difference in your aesthetic. Proper proportion of clothing is key whether you’re short, average height, or tall. Dress properly for your height. As an image consultant, I understand cli ..read more

Being a man of your word is the most important thing you can ever do. Giving your word is everything. Your word is you and who you are. Your word is how you represent yourself to the world, talk to yourself, and communicate. A man who isn’t good for his word is nothing. If you break your word, you waste an irreparable part of yourself. Even if no one else finds out, you will always know you weren’t worth your word. I have been thinking about what it means to give your word – and what it means today as opposed to my grandfather’s generation. I really feel that giving your word has lost somethi ..read more

Men don’t notice certain attributes, but other attributes we never miss, like wedgie yoga pants or a dude’s new Lambo. For women, it’s the same sort of thing. You may be surprised that she notices some things we are totally oblivious to. The downside is some of these attributes could be turn-offs and deal breakers, so I’d like to review some that women notice. These are in no particular order. Yes, she’s noticing this about you Hands. Women equate hand size with penis size. Small, thin, and girly hands are equated to a smaller weiner. Nails and cuticles. Men never think about their hands, but ..read more

I hate the term ‘Beta,’ and I don’t love the term ‘Alpha’ either. The whole idea that you’re either this or that is insane, but what the word ‘beta’ represents is not insane. If you’re exhibiting any of the behaviors of a beta or a less confident dude, it will ruin your life. So whether you’re called a beta, simp, nice, loser, puss, or weak, I don’t care because if you’re exhibiting behaviors that we’re talking about today, that will ruin your life. What you’re doing that’s holding you back in life Low self-respect. If you put people on a pedestal, kiss people’s asses, or have high self-estee ..read more

Today, I want to discuss common myths and wives’ tales to understand what’s going on and what’s true about being a well-groomed man. Does shaving your face more frequently make your hair grow faster? Or will shaving make your beer thicker? Also, does wearing a hat increase your risk of losing your hair? Men’s Grooming Wives’ Tales We Need to Toss Caring about your appearance makes you gay. If you want to shave your legs, balls, or taint, it doesn’t mean that you’re anything less than fantastic. Only girls get manicures and pedicures. Your nails need to be groomed. If they’re gnarled, bitten ..read more

I want to piggyback on a topic I addressed a couple of weeks ago — the concept of success. Whether it’s school, work, or relationships, we want to feel successful or find success. However, I have realized that advising about how to be successful is extremely difficult. Success is a moving target. It will change depending on your experiences and your definition of success. When I was younger, I thought that the only thing that would make me feel fulfilled and happy was opening a chain of nutrition stores and fitness centers. When those exploded and failed, the most challenging part was that I ..read more

I’m going to the beach in about four weeks, and I’m not loving my physique. I need to lose a few pounds and get leaner to feel more confident with my shirt off. So today, I will review what I’ll be doing over the next four weeks to look sexy by summer. The three steps include diet, working out, and grooming hacks. STEP ONE: Diet deep dive You need to get a baseline from where you’re starting. Hop on the scale to know what your weight is and then check it daily at the same time. Prioritizing sleep, getting more than 7 to 8 hours, is also part of the plan. Drinking at least 120 oz of water with ..read more

Today, I want to discuss one of a guy’s most controversial style items. It’s the tank top. Do you wear it? Can you wear it? When should you work? When should you not wear it? Today I will review tank top do’s and don’ts to make sure that you’re always looking amazing and that you’re not looking like you’re trying too hard or a humongous douche. Men’s Tank Top Dos and Don’ts No! The wife beater (AKA guinea tank). This type is not acceptable as a standalone shirt. It is an undershirt that’s skin-tight around your body, making you look like a sausage. Opt for an inexpensive H&M tank top, whic ..read more