Crayola’s YouTube content strategy colors outside the lines
Sprout Social
by Aubree Smith
3d ago
In the last year and a half, Crayola has grown their YouTube subscriber base by 400,000, and recently surpassed the one million subscriber milestone. Read more... The post Crayola’s YouTube content strategy colors outside the lines appeared first on Sprout Social ..read more
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Navigating the US TikTok ban: What brands need to know
Sprout Social
by Sprout Social
3d ago
Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest Read more... The post Navigating the US TikTok ban: What brands need to know appeared first on Sprout Social ..read more
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Guide to affiliate influencer marketing: Boost your brand and bottom line
Sprout Social
by Jasmine Williams
3d ago
What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a Read more... The post Guide to affiliate influencer marketing: Boost your brand and bottom line appeared first on Sprout Social ..read more
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Post Performance Report: Brand content franchises with their own fandoms
Sprout Social
by Aubree Smith
5d ago
Welcome back to the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down Read more... The post Post Performance Report: Brand content franchises with their own fandoms appeared first on Sprout Social ..read more
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CMOs and AI: Leading marketers into a new way of working
Sprout Social
by Jamia Kenan
1w ago
There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer Read more... The post CMOs and AI: Leading marketers into a new way of working appeared first on Sprout Social ..read more
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What makes a great influencer brand pitch: How brands can better collaborate with influencers
Sprout Social
by Sam Kendall
2w ago
It isn’t uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprout’s Influencer Marketing Report found Read more... The post What makes a great influencer brand pitch: How brands can better collaborate with influencers appeared first on Sprout Social ..read more
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7 scroll-stopping YouTube Shorts ideas for brands (with examples)
Sprout Social
by Jasmine Williams
2w ago
YouTube is the king of long-form video content, but YouTube Shorts is quickly entering the spotlight. With 70 billion views a day and counting, Read more... The post 7 scroll-stopping YouTube Shorts ideas for brands (with examples) appeared first on Sprout Social ..read more
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How to create effective TikTok branded content (for brands and creators)
Sprout Social
by McCall Lanman
1M ago
TikTok has exploded onto the scene, becoming more than just a social media platform—it’s a cultural phenomenon. Yet, as organic reach becomes more elusive, Read more... The post How to create effective TikTok branded content (for brands and creators) appeared first on Sprout Social ..read more
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Should companies take a stand on social issues?
Sprout Social
by Aubree Smith
1M ago
Several years ago, companies taking a stand on socially and politically charged issues was par for the course. In the wake of the COVID-19 Read more... The post Should companies take a stand on social issues? appeared first on Sprout Social ..read more
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Meta Threads analytics: A complete guide to measuring success
Sprout Social
by Jacqueline Zote
1M ago
Reaching 100 million users in just five days of launch, Meta’s Threads app is attracting users with its simple integration with Meta apps and Read more... The post Meta Threads analytics: A complete guide to measuring success appeared first on Sprout Social ..read more
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