
Canny Creative Blog
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The Canny design blog focuses on branding, website design, marketing, and content. We write thought pieces, share tips and tricks to help our readers get results. Canny Creative is a graphic and web design agency based in Newcastle.
Canny Creative Blog
3M ago
We all know how important branding is for a company, but place branding plays an equally important role for countries, cities, destinations, and tourism companies. Much like businesses, places use branding to create recognition and trust, and to position themselves in a unique way. Every place has its unique characteristics and something that makes it […]
Written by: Tony Hardy ..read more
Canny Creative Blog
3M ago
Have you ever considered the power of tourism branding surrounding a travel experience? Tourism branding refers to the finer details of a tourist location or company. If it’s effective, it can transform a simple trip or visit into a great experience. This kind of branding is crucial, after all, tourism is one of the biggest […]
Written by: Tony Hardy ..read more
Canny Creative Blog
5M ago
Have you ever considered the power of destination branding? Out of all the places all over the world, how do you decide where to go? To help you choose, would you type in a few options into Google and see which one looks the most appealing? Which place has the best food? The most interesting […]
Written by: Tony Hardy ..read more
Canny Creative Blog
5M ago
Standing out on the global stage isn’t easy. But some countries have managed to do just that, thanks to smart and creative nation branding. Nation branding is more than creating just a logo, catchy phrase, or marketing campaign. It’s about telling a story. One that captures the essence of a country and resonates with people […]
Written by: Tony Hardy ..read more
Canny Creative Blog
6M ago
Did you know that according to LinkedIn, brand consistency can increase revenue by 23%? Brand consistency ensures every aspect of your brand, from your brand strategy, to your values, to visual identity, aligns seamlessly across all channels. When we think of brands with strong identities, it’s usually those that have mastered brand consistency. Not only […]
Written by: Tony Hardy ..read more
Canny Creative Blog
6M ago
Did you know that 90% of subconscious judgement of a product (or brand) is based on your brand colour palette alone? Colours play a large role in our everyday lives, and we tend to associate different ones with various feelings, events, and situations. When it comes to creating a brand, thinking about your colour palette […]
Written by: Tony Hardy ..read more
Canny Creative Blog
7M ago
We live in a world that’s full of coffee-lovers. If you’re one yourself, you can probably imagine no better feeling than sipping the drink in just about any setting. The good news is that recent packaging ventures are taking the coffee world to new heights. From dashing designs to cool containers, coffee enthusiasts will be […]
Written by: Tony Hardy ..read more
Canny Creative Blog
7M ago
With so many business podcasts out there, it can be hard to pick out the best ones to listen to.
The business podcasts below offer a range of insights, from general business motivation to digital marketing and SEO.
When you don’t have time to commit to reading books or long-form content, podcasts are ideal.
The Design Brief Template
The Design Brief Template is a free template that will help you get the foundation for your design project right. ...
Download now
Pick any of our favourite podcasts from below to listen to on your way to work, on your coffee break, during your lunch hour, or o ..read more
Canny Creative Blog
9M ago
In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out.
A saturated market is one where too many companies are fighting for the same pool of customers, meaning the value of a product or service is often missed.
This means conventional marketing strategies often fall short, as you’re competing with other companies who are offering a similar thing.
From the perspective of a customer, this makes it difficult to choose a brand to buy from as the different offerings can blend into one.
The Branding Brief Template
The B ..read more
Canny Creative Blog
9M ago
Finding great branding resources online is easy. It’s almost too easy.
There’s a problem with the amount of content and resources created these days. There’s too much choice.
But not only that:
There’s too much rubbish.
In this post, we’ve collated our favourite branding resources that we’ve used over the years at Canny.
From templates and tools, to ebooks, guides, and workshops, we’ve covered it all.
We’ve also mixed in some of our own resources for good measure. But if you’re looking for help with your branding project or looking to improve your branding then rest assured…
You’re in the righ ..read more