By Teri Llach Public relations is all about interacting with the public on behalf of an organization. PR professionals might wonder where they fit in a world where customer engagement is increasingly coming from machines. The good news is that the growing use of AI works perfectly in line with PR goals. By focusing… The post Building Your PR Career: Why Mastering AI Matters appeared first on Culpwrit ..read more

  By Katherine Tankersley As a Journalism and Advertising student interested in public relations, I am constantly looking for ways to develop my writing skills to prepare for career opportunities in public relations (PR). I am a fully online student at Southern Illinois University Carbondale (SIUC). Unfortunately, only the journalism degree is fully online –… The post How LinkedIn is Preparing Me for a PR Career appeared first on Culpwrit ..read more

  I vividly remember my first internship and the whopping $5-an-hour salary I was offered and readily accepted. That sounds like a ridiculously low salary by today’s standards until I asked the CPI Inflation Calculator to tell me how much that would be in today’s dollars — $48.69! If only that were the case for… The post Hiring Interns? Pay Them What They’re Worth appeared first on Culpwrit ..read more

  By Nick Kalm In the summer of 2002, after a little more than five years at Edelman simultaneously running two successful practices, I was wrestling with making a change. I had interviewed to run three other PR firms’ Chicago offices but passed on each. They seemed like smaller versions of the world I was… The post 6 Essential Ingredients to Successfully Launching Your Own PR Firm appeared first on Culpwrit ..read more

  Early in my corporate career, a wise mentor shared an important piece of advice that I continue to follow today: Read what your bosses and clients read. Occasionally, I have been reminded about the importance of staying on top of the news. Case in point, I recall being literally yelled at by a boss… The post Resolve to Broaden News Consumption in 2025 appeared first on Culpwrit ..read more

  Before my 16th year of blogging slips away, I decided to look back on my weekly blog posts over the past 12 months and determine your top 10. Thanks to readers and guest post contributors who continue to made Culpwrit one of the top PR blogs in the U.S. (I also enjoyed seeing that… The post Top Blog Posts of 2024 appeared first on Culpwrit ..read more

  In Chicago this week, senior leaders of the PR community celebrated the industry and civic contributions of the entire Edelman family during the more than 72 years since Dan Edelman launched his agency with one client from a tiny 4-person office in the sprawling Merchandise Mart. “This is a family that has been thinking… The post Edelman Family Saluted by Hometown Senior PR Pros appeared first on Culpwrit ..read more

  By Nicole Paulson  Networking. For some, it’s as natural as breathing. For others, it’s about as appealing as a trip to the DMV. But fear not, mastering the art of networking is a superpower anyone can unlock.   Think of it like leveling up your social skills. You’ll be the networking ninja who always knows… The post Develop a PR Superpower: The Art of Networking  appeared first on Culpwrit ..read more

  By Alicia Thompson For those about to embark on their career journey or those new to the world of work, a job elimination can be one of the most challenging experiences of a career. It often comes suddenly, disrupting routines, financial stability, and, for many, a sense of identity. The feelings of loss, frustration,… The post Dealing with Job Elimination: Navigating Uncertainty appeared first on Culpwrit ..read more

  By Sadie Guffy Starting my journey at RUTH was special from the very first day. I knew this role held a unique significance, not just because of the talented team behind it but also because of its namesake — Ruth Edelman. Ruth was a powerhouse within the Edelman agency, renowned for her advocacy and… The post Ruth Edelman’s “Top 10 Tips for a Purposeful Life” appeared first on Culpwrit ..read more