Maxx Marketing, YuMe Strengthen International Leadership Teams
The Toy Book
by Caroline Madden
3h ago
Keren Cheung, Carson Murray, and Mariano Hernandez are expanding YuMe’s global outreach. | Source: The Toy Book/YuMe & MaxxMarketing YuMe is expanding its leadership ranks with eyes on future growth. The maker of toys and collectibles tapped Carson Murray to serve as its new North American Vice President. Murray joins the company from Funko, and previously held roles at Kroeger Inc., The Wilko Group, and Dynatech Action. ‘’Everybody knows the importance of the North American market to our industry, both in terms of strategic development and sales,” says YuMe Toys CEO Michael Kwan “Ca ..read more
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Princess Sam Entertainment Group Appoints Laurent Taieb To Manage Licensing for Tara Duncan
The Toy Book
by Bug Hartsock
3h ago
Tara Duncan is a series about a young girl discovering she’s the heir to a magical empire. | Source: Princess Sam Entertainment Tara Duncan is a brand that’s seen success already, with a long publishing history of novels by Sophie Audouin-Mamikonian and an animated tv series that aired from 2010 to 2011. Now, a new 3D-animated series from Princess Sam Pictures has been released, and with it comes the opportunity to license toys and other products. Laurent Taieb has been appointed by Princess Sam Entertainment Group to manage this next stage in development. Taieb has his own consulting busines ..read more
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From the Editor: Beware the Kidults
The Toy Book
by James Zahn
9h ago
Saturday Night Live‘s 2015 Star Wars: The Force Awakens parody toy commercial. | Source: NBC It’s print week here at The Toy Book which means the 2023 edition of The BIG Toy Book is nearly complete. On Feb. 28, we’re kicking off the 39th volume of The Toy Book by unleashing what has traditionally been our biggest issue of the year. This year, however, the game has changed and it appears that our October Toy Fair issue is going to be a second hefty slab of toy-and-game-fueled goodness when it lands on Sept. 30. If you’re in the business of play in North America, you won’t want to miss what we ..read more
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LEGO Friends Gets an Update with Complex Characters
The Toy Book
by Ashley Pelletier
9h ago
Source: LEGO LEGO Friends, the LEGO brand designed for kids ages 6-12, is getting a new show on YouTube. LEGO is aiming to make the brand more inclusive, featuring new characters who struggle with anxiety, learning, social skills, ADHD, and more. One character, Autumn, was born with only one arm. “Two things are true when it comes to kids and mental health: today’s kids are experiencing high levels of stress and today’s kids understand the importance of opening up to someone about it,” says parenting psychologist, Dr. Becky Kennedy.  “Kids don’t usually ‘open up’ with their words; rather, mos ..read more
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The Toy Insider Welcomes Submissions for its 2023 Spring & Summer Gift Guide
The Toy Book
by James Zahn
1d ago
Calling all toymakers: It’s time to get your spring and summer priorities in front of consumers via The Toy Insider, the leading consumer guide to toys, games, and kids’ entertainment in the U.S. The Toy Insider — published by Adventure Media & Events, publisher of The Toy Book — is accepting submissions for consideration in its 12th annual Spring & Summer Gift Guide now through March 3. Don’t miss your chance to have your toy or game selected as one of the hottest picks of the summer! The Toy Insider Spring & Summer Gift Guide will feature the best new toys for kids to enjoy thro ..read more
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Spielwarenmesse Hailed as a Success ‘With All the Old Strength’
The Toy Book
by James Zahn
1d ago
Left to Right: Florian Hess (Member of the Board Spielwarenmesse eG), Steve Totzke (President &Chief Commercial Officer Mattel), Sebastian Trischler (Vice President eCommerce Europe & Managing Director DACH Mattel), Sanjay Luthra (Executive Vice President & Managing Director, Mattel EMEA), Lisa McKnight Executive Vice President, Global Head of Barbie & Dolls Portfolio Mattel), Richard Dickson (President and Chief Operating Officer Mattel), Jens Pflüger (Member of the Board, Spielwarenmesse eG) | Source: Spielwarenmesse eG/Alex Schelbert The 72nd Spielwarenmesse international t ..read more
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Schylling Gets Seasonal with NeeDoh Spring Holiday Collection
The Toy Book
by James Zahn
2d ago
Source: Schylling/The Toy Book The specialty retail darling and viral hit NeeDoh is getting a seasonal update for 2023. Schylling has launched its new seasonal collection with Valentine’s Day NeeDoh designs that are set to be followed by seasonal drops throughout the year. NeeDoh Squeeze Hearts is a line with four printed phrases in four colors. The second offering, NeeDoh Heartstrings, is brand new product that comes in giftable boxes with “To” and “From” tags. With Easter on the horizon, Schylling is gearing up to release NeeDoh Mellow Marble Eggs and NeeDoh ChickaDee Doos. RELATED: LEGO, P ..read more
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My Plush Hess Truck Collection Expands with 2023 Tugboat
The Toy Book
by James Zahn
3d ago
Source: James Zahn/The Toy Book Hess Corp.’s My Plush Hess Truck line is expanding. For the fourth release in its plush collection geared toward babies, toddlers, and kids of all ages, Hess turned to a seafaring vessel: a tugboat. The huggable plush toy comes gift-wrapped in a collector-friendly box and features squeeze-activated flashing LED lights, two sing-along songs, an auto shutoff nightlight, silent mode, and an engine stack that little hands can easily grab. The Tugboat also features a 2023 commemorative license plate and accompanying personalizable keepsake “Tugboat Captain’s License ..read more
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LEGO, Pokémon, Hot Wheels Rise to the Top in The NPD Group’s Global Toy Industry Performance Awards
The Toy Book
by James Zahn
3d ago
Source: The LEGO Group Timed to the 72nd Spielwarenmesse international trade fair, The NPD Group unveiled the winners of its Global and Europe Toy Industry Performance Awards for 2022. The LEGO Group was named Global Top Toy Manufacturer of 2022 while The Pokémon Co. International‘s namesake brand was deemed Global Top Toy Property. Mattel’s Hot Wheels brand took the checkered flag as the Global Top Selling Toy of the Year for its 1:64-scale mainline singles assortment. “Once again, The NPD Group is proud to acknowledge the innovation and quality of the toys and games being developed by our c ..read more
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Mattel Celebrates 70 Years of Matchbox with Limited-Edition Vehicles, Sustainable Options
The Toy Book
by James Zahn
3d ago
Source: Mattel/The Toy Book Mattel is celebrating a milestone anniversary for one of its iconic brands. Created in 1953 by English engineer Jack Odell — a vehicle mechanic for the British Army in World War II — Matchbox launched a new category of toy vehicles by pairing a small scale with mass availability at an affordable price. This year, the Matchbox 70th Anniversary will be celebrated at retail with a line of limited edition vehicles that pay tribute to the heritage of the brand. Mattel plans seven different assortments geared toward kids and collectors. The fleet includes vehicles from d ..read more
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