Wyncor Adds Ami Dieckman and Steve Markey to Sales Team
The Toy Book
by Samantha Connell
14h ago
The new global toy company Wyncor, which markets the Miraball and ReClay, recently appointed two top executives to its sales team. Ami Dieckman will serve as the Vice President of Sales for EMEA and APAC, and Steve Market will serve as the Vice President of Sales, Americas. Both executives will report to Helena Perheentupa, Wyncor’s COO.  Dieckman recently held the role of Vice President of Customer Engagement, EMEA & Latin America for Just Play. Before joining Just Play, she served as the Senior Vice President of International Licensing at Entertainment One where she oversaw a globa ..read more
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KID Releases 4 New Design Safety Masterclasses
The Toy Book
by Samantha Connell
14h ago
Kids in Danger (KID), a nonprofit organization that protects children by fighting for product safety, recently released four new masterclasses. The new courses, which are part of the KID Design Safety Toolkit, are designed for businesses and entrepreneurs that create children’s products.  The masterclasses provide information, case studies, and insight from industry experts concerning children’s products and designing for safety. The four courses discuss Sleep, At Home, Play, and Out & About categories, and focus on how to create and design safe products for each one. Leading experts ..read more
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Chronicle Books to Debut in Toyology’s Showroom at ToyFest
The Toy Book
by Ashley Pelletier
14h ago
Chronicle Books is making its first appearance at ToyFest in Las Vegas, Nevada next month in Toyology’s showroom.  “Knowing we are joining the ranks of so many iconic brands who have trusted Toyology’s expertise in the toy industry is very exciting for us,” says Bill Miller, President of Galison, Mudpuppy and Publisher of Ridley’s Games and Petit Collage. New lines from Petit Collage will be featured in Toyology’s Showroom next month. | Source: Petit Collage Chronicle’s display will feature lines from its many brands and subsidiaries at Toyology’s showroom at the World Market Center.&nbs ..read more
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OWI’s AI SmartCore 4 Set Powers 4 Smart Vehicles
The Toy Book
by Ashley Pelletier
20h ago
OWI Robotics‘ latest launch is the AI SmartCore 4, a kit that features four smart vehicles in one set. Designed for kids ages 8 and up, the set includes the All-Terrain Cube, the Super Snake, the Titan Tank, and the Turbo Trike. In all, the AI SmartCore 4 comes with 42 parts that snap together, a second generation SmartCore, a remote control that quickly pairs with the vehicles, and easy-to-follow instructions. RELATED NBCUniversal Brands Join McFarlane Toys’ Movie Maniacs Lineup Kids can use the set to explore STEM principles, including physics and electronics. When kids connect the AI ..read more
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LEGO Appoints Program Lead, General Contractor of Virginia Site
The Toy Book
by Kristine Kearns
2d ago
The LEGO Group has named Vice President, Workplace Solutions & Operations Preben Elnef as permanent program leader and appointed Gray|Hourigan as general contractor for its manufacturing site in Chesterfield, Virginia. Elnef will assume the role in April and his responsibilities will include overseeing the factory’s construction and opening. Elnef joined The LEGO Group in 2013 as Vice President, Corporate Facility. He previously spent three years with LEGO Vietnam, where he established an operating unit and oversaw the construction of a LEGO factory in the Binh Duong province, scheduled t ..read more
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Hasbro, Lucky Charms Launch Lucky’s Leprechaun Trap
The Toy Book
by Samantha Connell
2d ago
Hasbro and Lucky Charms, a General Mills brand, have partnered for a Lucky Charms-themed board game. Lucky’s Leprechaun Trap features the cereal’s mascot in a new version of the board game Mouse Trap.  The board game features icons of the marshmallows. | Source: General Mills Players will aim to capture the leprechaun in the limited-edition action and chain reaction game. The cards feature images of the different marshmallows, and the pieces feature Lucky in different poses.  The launch follows a marketing campaign following the missing mascot, who escaped from the box. Lucky Charms ..read more
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NBCUniversal Brands Join McFarlane Toys’ Movie Maniacs Lineup
The Toy Book
by Ashley Pelletier
5d ago
Last year, McFarlane Toys launched the Movie Maniacs brand featuring collectibles figures from Warner Bros. movies. Now, the brand is expanding to feature figures from NBCUniversal movies. This new wave of figures features characters from fan-favorite comedies, including Jake Blues from The Blues Brothers, Andy Stitzer from The 40-Year-Old Virgin, and The Dude from The Big Lebowski. Each figure is 6 inches tall and comes with a numbered art card and a scenic backdrop, and is posed on an environmental base. All of the figures in the collection will also have a digital counterpart. RELATED M ..read more
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WiT Launches New Tabletop Gaming Learning Community
The Toy Book
by Bug Hartsock
5d ago
Women in Toys, Licensing & Entertainment (WiT) has new plans to elevate women in tabletop gaming.  WiT is a nonprofit focused on empowering women in the toy industry through opportunities for networking, mentorship, and more. Now, the organization is leaning into the world of tabletop, with the launch of the Tabletop Gaming Learning Community (TLC).  We’re excited to kick off the Tabletop Gaming Learning Community and boost our support to women navigating this booming segment of our industry. It’s all about connecting passionate individuals, sparking insightful conversations, dr ..read more
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Nacelle Strikes Deal with Walmart, Culturefly for Pop Culture Retail Collection
The Toy Book
by James Zahn
5d ago
The company behind The Toys That Made Us and A Toy Store Near You is making waves at retail. Nacelle, the growing media and consumer products outfit behind the relaunches of RoboForce, Biker Mice From Mars, and Sectaurs, teamed up with Culturefly to create a branded retail experience at Walmart. Last week, more than 2,000 Walmart stores began hosting a branded collection of products inspired by iconic films featured in Nacelle’s Netflix series, The Movies That Made Us. At launch, the branded display features new toys and collectibles in a variety of new form factors, including Nooks — decorat ..read more
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Polestar, Hot Wheels Launch 2024 Design Contest
The Toy Book
by Ashley Pelletier
6d ago
Polestar, the Swedish electric car brand, is launching its 2024 Design contest with Mattel’s Hot Wheels. This year’s contest is open to designers who are looking to infuse their designs with imagination. The winning design will be the first Hot Wheels x Polestar 1:64-scale, die-cast vehicle in the two brands’ collaboration. A shortlist of 20 finalists will be coached one-on-one by Polestar’s design team to refine their designs ahead of the final selection. “Dreams have the power to inspire and transport us beyond what we thought possible,” says Maximilian Missoni, Polestar’s Head of Design ..read more
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