A Website without SSL is Like…Sending Mail by Carrier Pigeon Lately I’ve been seeing an ad on tv for WhatsApp featuring a carrier pigeon. People bring letters to the post office to mail and the man behind the counter folds up their letter and attaches it to a pigeon. You can imagine how people react. Imagine how you would react!   WhatsApp wants consumers to understand how using SMS to send texts exposes their information – making it insecure and easy for others to access – like your mail would be if sent by carrier pigeon.  On the other hand, WhatsApp offers a way to send messages w ..read more

We all like to feel special from time to time. Whether it's receiving a compliment on your nails at the coffee shop or getting a free dessert at a restaurant on your birthday, it can feel good to stand out in the crowd. But there's a thin line between feeling special and feeling like you're being singled out. Being categorized as special in Facebook ads can have its ups and downs. Facebook Special Ad Categories are specifically designed for businesses that offer products or services that are often associated with sensitive issues like housing, employment, or credit opportunities. While these c ..read more

If you're looking to drive qualified local and organic search traffic to your website–and foot traffic to your store–nothing beats SEO (Search Engine Optimization.)  Understanding how to approach SEO, and which tactics work best for you, is critical to your online success. In this short, light-hearted video, you'll discover strategies and tactics for getting to page one in Google, driving search traffic to your website, and building your business!  Don't wait! Hit that play button now (or read the transcript) and you'll be on your way to the top of the search results in no time! &nb ..read more

Are you trying to wrap your head around Google Tag Manager (GTM)? You’ve heard it’s important when it comes to reporting and analytics, but you’ve also heard that it can do so much more. But it’s code, and it’s intimidating, and you wonder if it’s worth the effort. Well, it is! And today we’re going to demystify this powerful linchpin that helps wrangle all of your marketing campaigns, digital channels, and reporting strategies so that you can generate more leads and sales online. But first, a story…. The first time someone suggested that I hire a Project Manager, I didn’t even know what one w ..read more

Lately, flyte’s President, Rich, has been encouraging me to seek out speaking opportunities and I’ve been hesitant. The speaking itself doesn’t really scare me–okay, maybe a little–but what worries me is considering what on earth I would talk about. Or more specifically, what topic could I speak on that would be unique and valuable to the business owners and digital marketing managers I would likely be in front of? Of course, I could talk about how to perform keyword research for your products. Or how to get into and organize your Facebook Business Manager account. Or how to improve audience t ..read more

After several years of managing client’s PPC campaigns, I've often found myself facing situations that feel irritatingly reminiscent of my struggles in everyday life––more specifically, the paralysis onset from an impending decision. For example, my boyfriend Tom and I have discussed getting engaged for more than a year now. What’s the holdup, you ask? You’d think it would be the lifelong commitment to another person, but luckily that’s actually one of the easier decisions I’ve made. No, the holdup is… THE RING.   I’ve spent more hours browsing jewelry sites and Pinterest boards than I c ..read more

My word of the year is intentional. Down with purchasing kitchen gadgets I don’t need, down with beating around the bush when making plans with friends, and down especially with marketing just for marketing’s sake. Content marketing is key to reaching your top of funnel audiences, building trust, developing relationships with your customers, and a host of other benefits. But even for many of the business owners and marketers who understand its value, content creation is often treated as a box to check with an improvised strategy–flying by the seat of your pants, as we call it at flyte. They’ll ..read more

AI–artificial intelligence–specifically Generative AI (GenAI), offers the promise of nearly instantaneous content for our websites, blogs, email newsletters, social media posts, and just about anything else where our words are needed. But is this what our audience wants? Fast, disposable content to dump in the landfill of our newsfeeds and inboxes? More generic content in a sea of vanilla? Midjourney: /imagine: a close up of vanilla frosting shaped to look like a calm ocean with a model schooner on it zoom in far enough so you can't see the edges of the frosting [sic] painted –ar 16:9 –v 5 ..read more

One of the more powerful features of GA4–Google Analytics 4–is the ability to create custom reports which help you get better information out of your website analytics. If you’ve been staring at your own GA4 account and not sure how to make heads or tails of it, or wondering what all the ruckus is about, this article will get you started with five powerful reports that will give you better insight into how your website visitors are finding and using your website.  I cut my teeth on Universal Analytics–what we used to call Google Analytics–so like most people I wasn’t thrilled when Google ..read more

In the ever-evolving digital advertising landscape, Google Ads reigns supreme as a powerful tool for businesses to reach their target audience and maximize their online presence. With its vast reach and targeting capabilities, Google Ads empowers marketers to craft compelling campaigns and connect with potential customers effectively. However, even the most meticulously crafted campaigns can fall short if not armed with a powerful secret weapon: negative keywords. Negative keywords hold the key to unlocking the true potential of your Google Ads campaigns. These often-underutilized gems enable ..read more