Discover the secret to dominating online visibility with our expert guide to ad impressions. Supercharge your brand’s potential and outshine the competition today! In today’s world where plenty of content is available for people to consume, capturing the attention of potential customers has become an art form. Advertisers and marketers are constantly seeking innovative strategies ..read more

As a publisher, your ad inventory pricing strategy can make or break your revenue optimization efforts. To get the most out of your ad inventory, you must know how to set the floor price wisely. Here’s all you need to know.  The floor price, although frequently overlooked, is a vital aspect for numerous publishers. The ..read more

Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize your online presence with expert insights on effective ad balancing. As a publisher, you may not be able to look at your website as an average user anymore. However, take a step back to evaluate your site, and you’ll probably ..read more

If you’re a publisher navigating the intricate world of advertising technology, Prebid is a name you should be well-acquainted with. In fact, according to Builtwith, it’s currently empowering a whopping 30,667 live websites, with an additional 150,229 sites that have harnessed its capabilities in the past. In this guide, we’ll walk you through everything you ..read more

There’s no denying that ensuring optimal email delivery stands as one of the most crucial factors behind a successful email marketing strategy. Yet, achieving an optimal email delivery rate requires a blend of experience and expertise.  Drawing from the wealth of expertise and insights gained over the years in the marketing domain, I am writing ..read more

Increasing your sales team’s full productivity requires a strategic approach that aligns purpose, strategy, and execution. By delving into the ‘why’, ‘how’, and ‘what’ of productivity enhancement, you pave the way for success. From defining goals to analyzing outcomes, every step plays a crucial role in driving performance. And in this blog, I will be ..read more

In the fast-paced world of business, sales planning serves as the compass guiding organizations toward their goals. From aligning targets with quarterly projections to optimizing resource allocation, a well-crafted sales plan is indispensable for success.  In this comprehensive guide, I’ll be covering the intricacies of sales planning, exploring its significance, key components, and essential steps ..read more

Explore the 16 best AdSense niches for publishers! From finance to health and beyond, discover opportunities to maximize your ad revenue. For bloggers, there’s no greater satisfaction than writing within their most passionate niche and maximizing ad revenue in the process. Some niches may pique the interest of publishers, yet they may not always offer ..read more

Universal ID work is to provide shared identifiers for tracing users throughout the chain of supply without syncing cookies. Universal IDs were modified into what is known as Unified ID, and now Unified ID 2.0 or UID2. For as long as we can remember, data has been at the very heart of how the ad ..read more

Explore the evolution of ad revenue from 2023 to 2024, uncovering key insights and emerging trends to optimize profitability and stay ahead in the dynamic market landscape. In the dynamic landscape of digital advertising, publishers often witness fluctuations in ad revenue, especially when RPM experiences unpredictable shifts. These variations prompt questions about the underlying factors ..read more