MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled The perilous mythology of Brand Marketing for digital products⁠, first published in November 2021. The episode proposes a taxonomy of performance marketing tactics, distinguishing between Direct Response, Delayed Response, and Brand marketing. It also outlines a framework for how all three can fit together into a unified strategy. Thanks to the sponsor of this week’s epi ..read more

Chase Bank is launching a retail media network called Chase Media Solutions that will allow advertisers to target its 80MM customers based on their purchase data. From the press release (emphasis mine): As the only bank-led media platform of its kind, Chase Media Solutions combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities … With Chase’s owned transaction data, brands and agencies can precisely target customers at scale based on purchase history (such as ta ..read more

Since Apple revealed its App Tracking Transparency (ATT) privacy policy at WWDC in 2020, speculation around any new privacy initiatives unveiled at its annual developer conference has become something of a sport within the mobile and advertising ecosystems. Last year's WWDC saw the introduction of three new, notable privacy features: These three features are designed […] This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month. The post Apple’s privacy “nucl ..read more

In this episode of the Mobile Dev Memo podcast, I discuss third-party cookie deprecation in Chrome, as well as Google’s Privacy Sandbox suite of tools with ⁠Paul Bannister⁠, the Chief Strategy Officer at ⁠Raptive⁠. Over the course of our conversation, we cover: The current state of third-party cookie deprecation in Chrome; Whether publishers are generally prepared for the full rollout of third-party cookie deprecation; Whether any components of the Privacy Sandbox are underrated, or will ultimately perform better than expected; Whether the Privacy Sandbox achieves an optimal balance across ..read more

It's tempting to view a product's user base as a monolith, naturally leading to the circulation of DAU graphs within a company that capture a high-level trend. In the below chart, each month's starting DAU totals are presented: A user base can be segmented into any number of distinct groups, and a single metric can […] This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month. The post Using cohort ages for product optimization appeared first on Mobile Dev Me ..read more

In July 2020, more than 1,000 advertisers joined a boycott of Facebook's advertising platform organized by a group of civil rights organizations. The boycott -- captured in the #StopHateForProfit hashtag -- was animated by a perception that Facebook had been insufficiently vigilant against the spread of misinformation within its social media products. Pathmatics, a digital […] This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month. The post The big economy ..read more

My guest on this week’s episode of the podcast is Tom Fish, the Head of Public Policy and Research at Gener8, a data empowerment platform for consumers. Tom is also the Director of Policy at the Coalition for Online Data Empowerment, an advocacy group. But prior to these roles, Tom was an Assistant Director at the UK’s Competition and Markets Authority (CMA), which has taken an active role in competition regulation related to technology firms, which is the subject of our conversation. In our discussion, Tom spoke in a personal capacity that doesn’t necessarily reflect the views of the CMA. In ..read more

On Monday, the European Commission announced that it is launching investigations into Alphabet, Apple, and Meta under the Digital Markets Act (DMA). Meta is being investigated for the “Pay or Okay” model it introduced last October in the EU, EEA and Switzerland. From the EC’s press release: Finally, the Commission has opened proceedings against Meta to investigate whether the recently introduced “pay or consent” model for users in the EU complies with Article 5(2) of the DMA which requires gatekeepers to obtain consent from users when they intend to combine or cross-use their personal data a ..read more

In November 2021, I articulated the Everything is an Ad Network thesis: that a more restrictive privacy environment would create the opportunity for any sufficiently scaled, consumer-facing product to launch an advertising business, leveraging an existing asset, first-party data, for targeting. Where privacy constraints deprive hub-and-spoke advertising platforms of user-level conversion data, new platforms could […] This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8 ..read more

In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT, an eCommerce advertising optimization platform that recently raised a $17MM Series A led by Bain Capital. In our conversation, Rishabh and I discuss, among other topics: The implications for retail and eCommerce from the impending deprecation of third-party cookies in Chrome; Whether retailers and eCommerce brands are taking third-party cookie deprecation sufficiently seriously; Underappreciated knock-on / indirect consequences from the deprecation of third-p ..read more