This guest post is written by Dr. Julian Runge, an Assistant Professor of Marketing at Northwestern University, and William Grosso, the CEO of Game Data Pros. Observational Causal Inference (OCI) seeks to identify causal relationships from observational data, when no experimental variation and randomization are present. OCI is used in digital product and marketing analytics to […] The post Combating Misinformation in Business Analytics: Experiment, Calibrate, Validate appeared first on Mobile Dev Memo by Eric Seufert ..read more

The Wall Street Journal reports that Google may see its share of the search advertising market drop below 50% in 2025 (emphasis mine): Google’s grip on the nearly $300 billion search advertising business is loosening ... TikTok, the wildly popular short-form video platform, has recently started allowing brands to target ads based on users’ search […] The post How vulnerable is Google on Search? appeared first on Mobile Dev Memo by Eric Seufert ..read more

My guest on this week’s episode of the Mobile Dev Memo podcast is Andrey Fradkin, an Assistant Professor of Marketing at Boston University’s Questrom School of Business. The topic of our conversation is the role of antitrust in tech and the various design decisions impact consumer welfare. Among other things, our discussion covers: Thanks to […] The post Podcast: Consumer welfare and antitrust in tech (with Andrey Fradkin) appeared first on Mobile Dev Memo by Eric Seufert ..read more

The judge in the Epic v. Google case issued an injunction yesterday that imposes several obligations on Google, which was found guilty of violating antitrust law last December. The new requirements pertain to Google Play and apply for three years. I have excerpted what I believe are the relevant portions of each requirement, with a […] The post Epic v. Google remedies and Google’s commission calculus appeared first on Mobile Dev Memo by Eric Seufert ..read more

Marketing efforts are often classified based on a timeline of expected impact. Consider the implication of "direct response" advertising versus "brand" advertising; direct response advertising aims to instigate a sale immediately, whereas brand advertising is primarily oriented around developing positive associations that could influence purchasing decisions at some point. In my framework from this article, […] The post Understanding Adstock in marketing measurement appeared first on Mobile Dev Memo by Eric Seufert ..read more

TikTok has launched a keyword-targeted search ads product. From TikTok's blog post announcing the new Search Ads Campaign feature (emphasis mine): Search Ads Campaign enables sophisticated keyword-based ads which specifically target TikTok's search results page. From a user experience perspective, the ads are the same, but for advertisers, a whole host of new features and […] The post TikTok search ads and Amazon’s retail vulnerability appeared first on Mobile Dev Memo by Eric Seufert ..read more

In this episode of the Mobile Dev Memo podcast, I speak with Andrew Lipsman, an independent analyst who covers the retail media space through his blog, Media, Ads + Commerce. We discuss the current state of retail media, including: Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Interested in […] The post Podcast: Understanding the retail media landscape (with Andrew Lipsman) appeared first on Mobile Dev Memo by Eric Seufert ..read more

Meta revealed at its Meta Connect developer conference yesterday that more than 1MM advertisers are using its generative AI tools for ad creative production, with more than 15 million ads created using those tools "in the last month." Generative AI tools for advertising production took a backseat to other AI use cases at the conference. […] The post Meta: 1 million advertisers using GenAI for creative appeared first on Mobile Dev Memo by Eric Seufert ..read more

Apple has introduced new restrictions for how apps can access the contacts on a user's phone in iOS 18, which was released to the public last week. The changes were announced at WWDC in June; this developer video provides an overview of the new contact-sharing process in iOS 18, as well as the new Contact […] The post Apple’s contact-sharing crackdown appeared first on Mobile Dev Memo by Eric Seufert ..read more

My guest on this week’s episode of the Mobile Dev Memo is Fred Leach, a Vice President of Product Development at Meta. Fred published a blog post last month announcing three significant changes to Meta’s advertising platform: new value-based optimization objectives, support for incrementality optimization, and integrations with third-party analytics tools. I invited Fred onto […] The post Podcast: Meta introduces incrementality optimization and other upgrades (with Fred Leach) appeared first on Mobile Dev Memo by Eric Seufert ..read more