The retail media measurement nightmare
Mobile Dev Memo | Android and iOS Development Resources
by Eric Benjamin Seufert
1d ago
In November 2021, I articulated the Everything is an Ad Network thesis: that a more restrictive privacy environment would create the opportunity for any sufficiently scaled, consumer-facing product to launch an advertising business, leveraging an existing asset, first-party data, for targeting. Where privacy constraints deprive hub-and-spoke advertising platforms of user-level conversion data, new platforms could […] This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8 ..read more
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Podcast: The evolving eCommerce advertising landscape (with Rishabh Jain)
Mobile Dev Memo | Android and iOS Development Resources
by Eric Benjamin Seufert
1d ago
In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT, an eCommerce advertising optimization platform that recently raised a $17MM Series A led by Bain Capital. In our conversation, Rishabh and I discuss, among other topics: The implications for retail and eCommerce from the impending deprecation of third-party cookies in Chrome; Whether retailers and eCommerce brands are taking third-party cookie deprecation sufficiently seriously; Underappreciated knock-on / indirect consequences from the deprecation of third-p ..read more
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The DoJ’s Apple suit and ’performance smartphones’
Mobile Dev Memo | Android and iOS Development Resources
by Eric Benjamin Seufert
6d ago
The Justice Department, along with 16 states and the District of Columbia, filed an antitrust lawsuit against Apple yesterday, alleging that the company engineered restrictions and operability obstructions across its ecosystem in a purposeful attempt to suppress competition. The lawsuit had been anticipated for some time and follows an adverse judgment in an EU antitrust case earlier this month that resulted in a roughly $2BN fine against Apple. The lawsuit opens with a sweeping condemnation of Apple’s practices that hints at many of the competition-related issues that have echoed thunderousl ..read more
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Can every ad platform build a PMax?
Mobile Dev Memo | Android and iOS Development Resources
by Eric Benjamin Seufert
1w ago
Business Insider reports that Apple is developing an end-to-end advertising automation solution similar to Google's Performance Max (PMax) and Meta's Advantage+ tools: Apple has begun testing a product with a small group of advertisers that automatically decides where to place ads within its App Store, much like Google's Performance Max and Meta's Advantage+ ... Apple […] This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month. The post Can every ad platfor ..read more
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Podcast: Consumer products and the science of emotion (with Ryan Anthony)
Mobile Dev Memo | Android and iOS Development Resources
by Eric Benjamin Seufert
1w ago
In this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony, the CEO of DIRT, an emotion analytics platform. Over the course of our conversation, we discuss: The science of emotion and the field of emotion analytics; The challenges of using focus group feedback to optimize early consumer products; The methodologies used to measure a user’s emotional state; How emotion analytics can be used in a product use case; How the value of emotion analytics has changed as the digital privacy environment has grown more restrictive; How PMs can use emotion to make product adaptations and d ..read more
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Apple’s DMA concession: good news for developers
Mobile Dev Memo | Android and iOS Development Resources
by Eric Benjamin Seufert
2w ago
Apple published an update to its EU App Store Developer Guidelines yesterday. As part of the update, Apple has changed three aspects of the new "alternative business terms" that it established in January to comply with the Digital Markets Act (DMA), which went into effect last week. Apple's EU developer guidelines now allow: While all […] This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month. The post Apple’s DMA concession: good news for developers appea ..read more
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Podcast: Measuring Out-of-Home Advertising (with Ty Tinker)
Mobile Dev Memo | Android and iOS Development Resources
by Eric Benjamin Seufert
2w ago
In this episode of the Mobile Dev Memo podcast, I speak with ⁠Ty Tinker⁠, the Head of Analytics at ⁠AdQuick⁠, on the topic of Out-of-Home (OOH) advertising measurement. Among other things, we discuss: The definition of Out-of-Home advertising On what timeline advertisers tend to adopt Out-of-Home advertising How Out-of-Home fits into a marketing strategy Which product categories see the most success with Out-of-Home Who in an organization tends to control Out-of-Home budget The media buying process for Out-of-Home Thanks to the sponsor of this week’s episode of the Mobile Dev Memo pod ..read more
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The open web is whistling past the graveyard
Mobile Dev Memo | Android and iOS Development Resources
by Eric Benjamin Seufert
2w ago
Earlier this year, Google initiated the rollout of its long-awaited deprecation of third-party cookies in Chrome. In this introductory phase, third-party cookies are restricted for 1% of the Chrome browser’s users. Google has declared that this limited implementation is intended to “facilitate testing” and that cookies will be restricted for 100% of Chrome users from Q3 of this year. In January 2021, the UK’s Competition and Markets Authority (CMA) opened an antitrust investigation into the Privacy Sandbox framework that Google is developing to effectively replace cookie functionality in Chro ..read more
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Apple’s collision course with the European Commission
Mobile Dev Memo | Android and iOS Development Resources
by Eric Benjamin Seufert
3w ago
Epic Games yesterday revealed that Apple has terminated its EU developer account, which it had intended to use to publish an alternative app marketplace in the EU. Epic's ability to publish the Epic Games Store as an alternative app marketplace on iOS was allowed under the auspices of the Digital Markets Act (DMA), which went […] This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month. The post Apple’s collision course with the European Commission appeared ..read more
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AppLovin’s Ascent
Mobile Dev Memo | Android and iOS Development Resources
by Eric Benjamin Seufert
3w ago
AppLovin reported its Q4 2023 earnings last month: the company saw 88% year-over-year revenue growth in its software (advertising) platform business, beating analyst expectations on top-line revenue and EPS and issuing above-consensus guidance for Q1 2024. AppLovin's stock price jumped by 20% in after-hours trading following the earnings report and is up by 30% since […] This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month. The post AppLovin’s Ascent app ..read more
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