When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Over a decade later, people still reminisce and rave over the viral moment. As the creator economy grows, today’s landscape resembles a dance floor. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. There’s no denying the impact of influencers on social media, culture and commerc ..read more

Imagine two brands, both selling baby formula. Brand A features illustrations of babies and families across their marketing channels. They tout their ingredients, showcase their varieties for different dietary needs, and occasionally comarket with other baby brands. Brand B highlights real babies and caregivers across their channels, including video testimonials and user-generated content. They encourage customers to register for their newsletter to receive regular educational tips about feeding, and reminders for when your baby might be ready to move up (or down) in formula intake. They partn ..read more

Incorporating others’ content into your Instagram feed is a common and effective element of any Instagram marketing strategy. User-generated content (UGC) is often used by brands to showcase their customers and influencers, and if you’re wondering where to find it, check out how to listen and monitor on Instagram. UGC is a common reason brands, like yours, need to be able to repost on Instagram. And, to actually bring others’ content in your feed, you need to know how to repost on Instagram. How to repost a Story on Instagram Repost Instagram Stories you’re not tagged in Repost a S ..read more

Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. But navigating the dynamic landscape of TikTok can be challenging. That’s where TikTok monitoring comes into play. By utilizing social media monitoring tools that offer advanced TikTok analytics, brands gain valuable insights to steer their strategies in the right direction. In this guide, we’ll define TikTok monitoring, why it’s so valuable, how to do it and ..read more

Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts. This shows that when influencers ..read more

The rise of influencer marketing has revolutionized how brands interact with their audiences in the United Kingdom–particularly in the creative, visually-centric beauty sector. From PM skincare routine YouTube videos to makeup product reviews on Instagram, beauty influencers in the UK set trends and impact consumer behavior. Their authentic connections with followers on social media make them essential for brands aiming to impact the beauty industry domestically and even globally. Tapping into collaborations with content creators offers brands a unique opportunity to amplify their message with ..read more

Brands love using LinkedIn for business. It’s one of the best platforms for expanding your professional network, connecting with customers and hiring top talent. But with over 67 million companies listed on LinkedIn, it’s more competitive than ever for businesses to stand out on the platform. The fix? A solid LinkedIn SEO strategy. Social search is growing. And as more LinkedIn pages quietly make their way to the top of Google search results, there’s a clear need for brands to optimize their profiles for maximum visibility both on and off the platform. Below, we’ll share expert tips and insigh ..read more

Consumers—especially Gen Z—are pickier than ever. Prices are higher and the economy is in flux, meaning they need to make sure every box is checked before making a purchase. Is the product high quality? What do other people say about their experience with the brand? Is there something better out there? Brand loyalty, once commonplace, is rare at best. The race to winning over consumers is intensified by challenger brands disrupting every industry. With so many alternatives to choose from, emerging on top requires gaining deep brand trust—from creating the best quality products to being transpa ..read more

Customer service trends in 2024 are all about meeting your customers where they are, personalizing your interactions and reaching a resolution as efficiently as possible. Today’s customers are informed and have high expectations. Their loyalty hinges on a smooth, personalized customer experience that resonates with the customer’s values and needs. And since technology has come so far in the last few years, the days where brands could get away with copy-and-paste stock responses are over. In this post, we’re divulging the biggest trends in customer service. Implement these strategies to foster ..read more

A few years ago, social media content hit a turning point. Perfectly curated Instagram grids and impeccably produced video gave way to carefree photo dumps, straight-from-iPhone footage and even networks that centered on real-time, unfiltered posts. “Authentic” has been the name of the game lately—literally, Merriam-Webster deemed it their 2023 word of the year. But how much can we talk about authenticity on social media without clearly defining what that means? And does that definition hold true across different generations of social media users? We sat down with Olivia Jepson, Senior Social ..read more