According to research by McKinsey, 76% of consumers say that personalised communication has been a key factor in prompting their consideration of a brand, with 78% indicating they are more likely to make repeat purchases from a brand that delivers on this. However, there is certainly no one-size-fits-all approach to personalisation, and neither is it a guaranteed fast-track to success. Source ..read more

Mike Fantis is VP Managing Partner at performance marketing agency DAC Group. We caught up with Mike to find out more about his role. We also discuss marketing budgets, the importance of first-party data, and what’s to come as we head further into the year. My role is split across running the UK operations, managing key accounts, client management, and heading up the marketing and business... Source ..read more

Value-based healthcare is the simple idea that a healthcare system must be designed to deliver value for patients. This means judging the system by patient outcomes and the costs to achieve them, and organising care around patients’ medical conditions Harvard Professor Michael E. Porter and Elizabeth O. Teisberg’s 2006 book, Redefining Health Care Creating Value-Based Competition on Results... Source ..read more

The era of AI-generated conversational search is, apparently, here. On 16 th December I published a piece about whether ChatGPT could pose a threat to Google, as many were already suggesting that it might, just two and a half weeks on from the chatbot’s release. At the time of writing, neither Google nor Microsoft – a major backer of ChatGPT’s parent organisation, OpenAI – had indicated any plans... Source ..read more

Econsultancy Live returns to Kings Place, London, on April 27th, with a full day of talks from marketing and digital leaders, plus the chance for delegates to attend roundtables and masterclasses, and discuss the latest trends and best practice with their industry peers. We’ll be covering four key themes at the event: Customer experience: Across industries, from retail to healthcare... Source ..read more

In this series we’ll look at the trends that arched across sectors, from finance to pharma, retail to travel, and be examining how businesses of all sizes have responded to these trends. ‘Web3’ is a term used to group together various technologies like blockchain, cryptocurrency, non-fungible tokens (NFTs) and the metaverse. While originally coined in 2014, the idea of ‘web3’ truly rose to... Source ..read more

Agenda points coming soon. Source ..read more

In this series we’ll look at the trends that arched across sectors, from finance to pharma, retail to travel, and be examining how businesses of all sizes have responded to these trends. This section looks at why businesses have increasingly turned to loyalty programmes to make a more competitive offering to consumers in an economically difficult environment, as well as to secure an invaluable... Source ..read more

In this series we’ll look at the trends that arched across sectors, from finance to pharma, retail to travel, and be examining how businesses of all sizes have responded to these trends. This section focuses on the lasting impact of the online shopping surge of 2020-21: the dynamics it gave rise to, the changed environment of 2022, and how businesses have navigated the transition between the two. Source ..read more

In this series we’ll look at the trends that arched across sectors, from finance to pharma, retail to travel, and be examining how businesses of all sizes have responded to these trends. This instalment takes a closer look at the phenomenon of generative AI, including image generators like Dall-E and the infamous ChatGPT, assessing the business opportunities they present as well as the risks. Source ..read more