
SmashBrand | Brand Strategy & Package Design
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We're a world-class branding and packaging design firm, founded by partners who have owned successful retail brands. We're a small, flexible, fast-moving design team with big ideas.
SmashBrand | Brand Strategy & Package Design
3w ago
SmashBrand | Brand Strategy & Package Design
1M ago
Every second your brand exists on a shelf or a screen, it’s being judged harshly. Consumers are making split-second decisions, and if your identity doesn’t connect instantly, it’s game over. That’s why brand ideation isn’t just important—it’s essential.
The post Crafting A Winning Identity Through Brand Ideation. first appeared on SmashBrand - Package Design and Branding Agency ..read more
SmashBrand | Brand Strategy & Package Design
2M ago
Great ideas die without the right process. With the right process, product ideation is a structured framework that transforms sparks of creativity into...
The post Turning Product Ideation Concepts into Winning Innovation. first appeared on SmashBrand - Package Design and Branding Agency ..read more
SmashBrand | Brand Strategy & Package Design
2M ago
When Cadbury launched its instant mashed potatoes, we had a clear example of where product line stretching doesn’t work. But, when Dole stretched...
The post CPG Product Line Stretching For Increased Market Share. first appeared on SmashBrand - Package Design and Branding Agency ..read more
SmashBrand | Brand Strategy & Package Design
3M ago
The Visual Shelf Impact Test is a cutting-edge, scientifically-validated AI tool designed to analyze and predict consumer attention patterns on retail shelves.
The post Free Visual Shelf Impact Test first appeared on SmashBrand - Package Design and Branding Agency ..read more
SmashBrand | Brand Strategy & Package Design
4M ago
When Dr. Pepper launched its BBQ sauce, customers were scratching their heads, wondering how a beloved soda could venture so far from its roots. This is just one case among many brand dilution examples, highlighting the risks a brand may face when it strays too far from its core identity. This article examines seven striking […]
The post 7 CPG Brand Dilution Examples And How To Avoid It. first appeared on SmashBrand - Package Design and Branding Agency ..read more
SmashBrand | Brand Strategy & Package Design
5M ago
Rebranding always comes with risks, especially when it comes to updating your CPG pack. The wrong moves could lose you brand equity, confuse your customers, and — ultimately — negatively impact your bottom line. However, there are also risks associated with keeping your CPG brand and packaging the same. When the market tells you it’s […]
The post How data-driven package design mitigates the risks of rebranding and boosts ROI. first appeared on SmashBrand - Package Design and Branding Agency ..read more
SmashBrand | Brand Strategy & Package Design
6M ago
For many FMCG brands, impulse purchases are the primary means of attracting new consumers and driving increased sales. And the make-or-break factor influencing these snap decisions is, of course, packaging design. Marketing leaders know this. However, many still rely on intuition instead of data when creating packaging for high-impulse products. Rather than test the packaging […]
The post Use consumer-tested packaging design to crack the code of impulse purchases. first appeared on SmashBrand - Package Design and Branding Agency ..read more
SmashBrand | Brand Strategy & Package Design
6M ago
Failing to give packaging design its proper due isn’t just a missed opportunity — it’s a risky move that could cost you market share and your spot on the retail shelf. So why do many FMCG and CPG brands treat packaging like an afterthought? Your product’s packaging is the embodiment of your brand. A silent […]
The post The ROI of packaging: How to design CPG packs that win with consumers. first appeared on SmashBrand - Package Design and Branding Agency ..read more
SmashBrand | Brand Strategy & Package Design
6M ago
According to recent statistics, 77% of consumers prefer shopping with brands they follow on social media. Why, because no other platform is better for brand expression which indicates the need and importance of brand voice development. But that is easier said than done. Consumers are bombarded with countless marketing messages, so a distinctive voice becomes […]
The post A Complete Roadmap For Brand Voice Development first appeared on SmashBrand - Package Design and Branding Agency ..read more