Do you use email marketing to reach your target audience? There’s a reason why email marketing is still recommended as part of any digital marketing strategy.  In fact, for every $1 spent, it offers an ROI of $36.  Especially as a financial advisor, email is one of the best forms of communication with prospects and existing clients.      Email marketing can provide a more personalized marketing approach when compared to social media and PPC marketing.  With these six simple email marketing best practices, you can start running successful email campaigns and conve ..read more

How do you improve a financial advisory firm’s online presence? If you haven’t heard about it already, digital PR can be an excellent way to achieve the above objective.  But what is digital PR and how do you use it to your firm’s advantage?   ..read more

A financial advisor’s blog can be a powerful tool — learn the metrics you need to optimize to get the most out of it. You know firsthand how important it is to track the success of your content marketing efforts. After all, if you're not measuring the effectiveness of your strategies, you won't know what's working and what's not.     In this post, we'll dive into the top metrics that financial advisors should be tracking when evaluating the impact of their blog posts. These metrics will give you a clear picture of how well your blog performs and help you make informed decisions abou ..read more

Finances are your forte, so things like UX and UI can seem, well, kind of like a complex computer language ..read more

Mobile responsive websites are crucial to your financial advisor business ..read more

Nowadays, people are more interested in content that is helpful and informative as opposed to content that is sales-driven ..read more

Personal branding is essential for businesses since it allows them to create a unique identity that separates them from their competitors ..read more

Have you ever asked one of your clients for a referral?   ..read more

Businesses that use Customer Relationship Management (CRM) software can easily keep on top of their client and prospect buyer journey in one centralized place ..read more

Your website is more than just your digital business card, it's the focal point of your marketing strategy ..read more