Don’t forget — Benchmarks is launching next week on April 24! We’re rolling Benchmarks 2024 out to the world at mrbenchmarks.com plus a webinar and live event in DC. Do not pass go, do not collect $200 — register for our webinar, DC party, and NYC party (happening on May 22) soon! ☝️Have you seen the Official 2024 Benchmarks Commercial? Be prepared to have the jingle stuck in your head for days ? Guess who will be releasing a Benchmarks report on April 24? (It’s us!) The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marke ..read more

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks! We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item!  You may remember crunch time last year on July 1, 2023 when GA4 officially replaced UA, and UA stopped processing hits for standard UA properties. Well the world doesn’t stop turning, and we have another big deadline c ..read more

☝️Have you seen the Official 2024 Benchmarks Commercial? Be prepared to have the jingle stuck in your head for days ? Guess who will be releasing a Benchmarks report on April 24? (It’s us!) The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics. This year’s M+R Benchmarks will feature a virtual candyland of useful information about digital ads, email, mobile messaging, social media, web performance, and more.  So fire up your racecar (or thimble, or boot, or whatever), and get ready for a tour of digital metr ..read more

Read time: 2 minutes “America is not nearly as ‘fragmented’ or ‘polarized’ as the press paints us to be. There’s what’s called the exhausted majority, a lot of people who want something different but they can’t really imagine it and they don’t have the microphone so we don’t hear from them. We need to give them the microphone and talk to them as well.” — john a. powell, in our recent webinar, Winning Elections Without Losing Everything. Did you miss it? The recording is right here — and it’s a riveting 60 minutes. Truly.  The conversation between powell and Christian LoBue, M+R Win’s Exec ..read more

Read time: 7 minutes If you’re a professional fundraiser, every day is giving day. Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year.  Think of it like your organization’s own Giving Tuesday — on your schedule, and on your terms! Competition can be fierce for inbox space and attention during Giving Tuesday and End of Year — typical tentpole campaigns for direct response fundraising programs. Launching a Giv ..read more

Read time: 2 minutes Did you miss our latest webinar about Scout Quest, our privacy-focused one-of-a-kind online data co-op? Get the full webinar recording here!  Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file. We identified 230,000 people on their file who were clicking on emails for other groups but not for them. They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months. 2) Using Sco ..read more

Read time: 4 minutes The bleak winter months of January and February are a slog to endure — especially if you’ve got kids who bring home approximately 72 illnesses per child per week. Most of us are biding our time for the sunshine-infused time change that is Spring Forward (reminder! Change those clocks this Sunday!) and look for those bright spots that indicate warmer weather is on the way. For those of us in the nonprofit space, January and February are also the months that we’re compiling our year-end reports and gleaning learnings to bring into our next campaign. Now that the dust has set ..read more

Read time: 3 minutes This spring, we’re cooking up some exciting new updates for Scout Quest — M+R’s data co-op — and I hope you’ll join me at an upcoming webinar on Thursday, March 7 from 4–5pm ET to learn about those updates. But let’s back up for a sec — what is Scout Quest? It’s a different kind of data co-op! Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. In return, they receive volumes of rich, useful data about their supporters to help in targeting, re-engagement, advertising, and ..read more

Read time: 3 minutes Here’s what’s on our calendars for the next couple of months. How about you? Let us know here if you’re planning on attending any of these conferences — we’d love to say hi, buy you a drink, ply you with delicious conference session knowledge, and other fun stuff. Nonprofit Technology Conference (NTC) March 13 to 15, Portland, OR We’re sending a van-load of M+R folks to Portland, including Partner Madeline Stanionis; Senior VPs Dustin Kight, Cameron Lefevre, and Nzinga Koné-Miller; Art Director Stacie Buell; and Managing Account Supervisor Diego Ruiz. We’re also hosting a ..read more

Read time: 2 minutes We are so excited about this conversation between M+R Win’s Christian LoBue and john a. powell from The Othering and Belonging Institute! Guaranteed to be informative and inspiring. Register here! Elections present a myriad of challenges — the proliferation of misinformation, the widening gulfs of affective polarization and fragmentation, the rise of conflict entrepreneurs, and the weaponizing of difference all contribute to an atmosphere of deep discomfort and uncertainty. The stakes are high, and the path to victory often seems strewn with the wreckage of ethic ..read more