PESO Update From Its Creator Gini Dietrich!
Marketing Over Coffee | Marketing Podcast
by john@themshow.com (John Wall and Christopher Penn), John Wall and Christopher Penn
1d ago
In this Marketing Over Coffee: Learn about creating great content, getting more Paid, Earned, Owned and Shared impact, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Previous interview on PESO Major changes with AI and how Earned Media has changed Adding EEAT to the strategic plan (4:32) Massive changes in staffing in journalism 8:21 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! New people and new channels for Earned Getting your news via TikTok W ..read more
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Google AI Answers, Synthetic Data, and M4 Chips!
Marketing Over Coffee | Marketing Podcast
by john@themshow.com (John Wall and Christopher Penn), John Wall and Christopher Penn
1w ago
In this Marketing Over Coffee: Learn about GA Key Events, AI for Agencies, Smart Lights and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite German 4 Test pack (Covid, Influenza A & B, and RSV) Google in front of the DoJ – Slides if you want more GA4 Conversions are now Key Events, maybe time for Matomo? Google Disavow link will probably go away. Gone from bing because it’s "not needed" 7:44 – 8:52 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Google ..read more
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Christina Garnett talks Chief Customer Officer!
Marketing Over Coffee | Marketing Podcast
by john@themshow.com (John Wall and Christopher Penn), John Wall and Christopher Penn
2w ago
In this Marketing Over Coffee: Learn why every company needs a CCO, even if it’s fractional, life after Hubspot and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Starting as a fan of Hubspot and then being hired to grow the fandom there Finding the Customer Love Language Starting as English major and considering Law, to teaching Math Leaving Hubspot to start her own Fractional Chief Customer Officer Consultancy 6:44 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source ..read more
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TikTok Ban, GenAI for Email, and Now With More Apple Watch!
Marketing Over Coffee | Marketing Podcast
by john@themshow.com (John Wall and Christopher Penn), John Wall and Christopher Penn
3w ago
In this Marketing Over Coffee: Learn how a TikTok ban would work, GenAI for Agencies, Star Trek and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite TikTok? Can’t be banned, but will it be bought? Google and Meta (+27%) Ad Revenue up for Q1 YouTube Pushing Back on Ad Blockers 6:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! GenAI for Email copy – Check out the GenAI for Agencies Webinar Recording Here, for Associations Here 10:40 – 12:06 NetSuite is t ..read more
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Getting the Most Out of Meta with Facebook Queen Mari Smith!
Marketing Over Coffee | Marketing Podcast
by john@themshow.com (John Wall and Christopher Penn), John Wall and Christopher Penn
1M ago
In this Marketing Over Coffee: Learn about Strategies for Facebook, Meta, Instagram and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite What was the path to becoming the Queen of Facebook? Emigrating in 1999 and becoming an entrepreneur Bringing her experience in relationships to tech 7:31 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Using FB for more leads, growth, sales, and traffic: How to get above the plateau The AI Powered Discovery Engine The op ..read more
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Social Listening, HARO to HERO, and a Little Pesticide
Marketing Over Coffee | Marketing Podcast
by john@themshow.com (John Wall and Christopher Penn), John Wall and Christopher Penn
1M ago
In this Marketing Over Coffee: Learn about Social Media Tool Consolidation, Free AI Resources, Review Strategies and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite The Bank of America Boston Marathon! Nothing is replacing Twitter for live news Meta shutting down Crowdtangle Hootsuite acquiring Talkwalker 5:48 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! HARO returns! Introducing HERO Boston Robotics new robot is creepier than the dog 13:18 – NetSuite ..read more
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AI Based Search, Attribution, and Faster Editing!
Marketing Over Coffee | Marketing Podcast
by john@themshow.com (John Wall and Christopher Penn), John Wall and Christopher Penn
1M ago
In this Marketing Over Coffee: Learn about Gemini 1.5, Gen AI for Agencies, Gran Turismo and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Alphabet talking to Morgan Stanley about making an offer for Hubspot – an exclusive from Reuters Google Privacy Sandbox, Cloud Next Gemini coming to Big Query and new Axion Hardware 1 Million tokens in Gemini 1.5 Gen AI for Agencies Free Webinar AI based seach – defeating the 14 page recipe 12:04 Wix Studio is the web platform that gives agencies and enterprises the end ..read more
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The Video Strategies that Made Twitter Hundreds of Millions
Marketing Over Coffee | Marketing Podcast
by john@themshow.com (John Wall and Christopher Penn), John Wall and Christopher Penn
2M ago
In this Marketing Over Coffee: Ted Harrison talks about what makes people pay attention to videos! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Starting with Adobe Premiere at Summer Camp Weber Shandwick Dallas to NY Working at Twitter creating video content for their advertisers, growing to 9 figures 6:49 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Adding the science of getting attention with sacrificin ..read more
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Now With More Groking Data Analysts
Marketing Over Coffee | Marketing Podcast
by john@themshow.com (John Wall and Christopher Penn), John Wall and Christopher Penn
2M ago
In this Marketing Over Coffee: Learn about Adding Data Science to Your Team, Rendering Video, Media Servers and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Data Analyst vs. Marketing Analyst vs. Data Scientist When do you need to hire a data analyst? 6:14 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Elon’s releases Grok as part of X AI Question on rendering and uploading huge videos The gold standa ..read more
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Now with More Electric Porsches!
Marketing Over Coffee | Marketing Podcast
by john@themshow.com (John Wall and Christopher Penn), John Wall and Christopher Penn
2M ago
In this Marketing Over Coffee: The World’s Smartest Man, Saul Colt returns to talk Electric Cars, Mad Magazine, Nike and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights 2011 Marketing Over Coffee Award Winner Saul Colt Returns!! The 19th Anniversary of the Agency – Canada’s Small Business of the Year! Visit the website: www.ideas.af Working with Bill Morrison and the Mad Magazine team Bill Gaines worrying about the pennies and not the dollars Wix Studio is a web platform that gives agencies and enterprises th ..read more
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