Happy September and welcome to this week’s edition of #PPC News & Views – featuring sections highlighting paid search, paid social and analytics/reporting, plus the latest from the engines and our very own Clix team! From the Industry Paid Search How to write ad copy that actually converts (and 3 major mistakes to avoid):Your ad copy is the very basic building block of your advertising. Getting it right can be the difference between a milquetoast conversion rate and driving huge value for your clients and stakeholders. Google Adds Shipping / Return Annotations To Shopping & Search Res ..read more

We had a great August sharing all of our best Q4 PPC planning tips! Ecommerce businesses aren’t the only ones who need a Q4 plan. Here are a few of our favorite takeaways from all of the posts: Consider testing video content in Facebook this season. According to Facebook, “1 in 3 mobile shoppers surveyed in the U.S. said that video is the best medium for discovering new products.” For B2B, consider focusing messaging around new year planning. It might be just what a potential customer on the fence needs to push them towards a product demo or a one-year commitment to your product. Mike Ryan g ..read more

Today’s post is written by Guest Author, Mike Ryan – Head of Retail Insights at Smarter Ecommerce. It is also the final installment to our August series on Q4 PPC planning. Thanks for tagging along this month! Black Friday has transformed from a quirk of American brick-and-mortar retail into a global omni-channel phenomenon. For merchants in most B2C verticals, it’s a promotional period that can make or break the year, and where success is therefore imperative. As online shopping has captured increasingly large shares of retail revenue, the holiday has changed – extended over the weekend to i ..read more

Happy final Friday of August, friends! Thanks for joining us for this week’s edition of #PPC News & Views! From the Industry Search Google Ads Includes Impression Share Data in Custom Columns: Exciting news for marketers who like to create their own metrics. 12 Important PPC Trends To Watch In 2021: The title says it all. The rise of privacy-first search engines: a marketer’s guide to Neeva, Brave and DuckDuckGo: This post offers a lot of great information about these different engines and their marketing opportunities. eCommerce 2021 Amazon Advertising Trends: It’s been an exciting ..read more

B2B marketers often experience a markedly different Q4 compared to those in the B2C/eCommerce worlds. As B2B advertisers hit Q4, October through early November can be a busier time, but activity tends to quiet down through the last half of the quarter. Social advertising can be the perfect avenue to maintain a connection with potential prospects during this time. In this article, I’ll talk about a few tactics for B2B advertisers to keep in mind. Build Your Database Q4 can be the perfect time to build up your sales database. Attract people with higher funnel content and collect emails to conti ..read more

Q4 is peak season for Nonprofit Organizations (NPOs). Unfortunately, it also lines up with the peak e-commerce season which means higher CPCs and more competition for ad space. NPOs need to map out their entire marketing strategy for Giving Tuesday through New Year’s Eve.  For many NPOs, they will receive more donations in the last week of the year than they do in the rest of the year combined.  So, maximizing donations and efforts is key, especially since many NPOs have limited budgets as it is, let alone extra for marketing efforts. Here are some ideas to help NPOs get the most ou ..read more

Here’s your trusty #PPC News & Views to help keep you up-to-date on the latest across the digital marketing industry! From the Industry Lead Generation Survey – B2B Marketers Working Against Longer Buying Cycle: As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases. The Top Landing Page Mistakes You’re Making in 2021 (and How to Fix ‘Em): if you have the tools to create a landing page, then you have what you need to fix them. Take a look at this article, which expl ..read more

The pandemic has been disproportionately hard on small to medium-sized businesses. The World Economic forum reported that as of just a few months ago 34% of America’s small businesses were still closed due to COVID-19. As the pandemic persists, chances are you may be working with a different sized budget than usual heading into Q4, depending on how 2021 has been panning out for your business. I hope some of the tips below can help spur on some creative ideas for how you can leverage PPC efforts to help you reach those goals as you round out the year. Let Historical Performance Influence Your ..read more

This is the perfect time to begin prepping for Q4. Last year we saw so much uncertainty around just life in general, but that brought us many different learnings. When it comes to holiday shopping, if we learned anything from 2020, consumers are going to shop online more than ever, and they are going to start early. Personally, my holiday shopping last year ended up being a disaster.  There were delays with many shipping companies which led to some of my gifts not arriving on time or even at all. I was not alone. With that, I suspect consumers will start shopping even earlier this year t ..read more

Happy Friday the 13th, friends! Welcome to this week’s edition of #PPC News & Views! Let’s hop into this week’s recap. Paid Search Steps You Can Take to Fix a Disapproved Google Ad: Google’s new three-strike system means that fixing disapprovals ASAP is now even more important. A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI: We love finding new ways to work together with sales to make everyone’s job more successful. This post goes in-depth into how to refine your PPC personas. When It’s Smart To Use Smart Campaigns (And ..read more