Having awesome products is why people would shop in your Shopify store. But there are many options to get people to notice those amazing products. One of those is content marketing, and then specifically blogging. This article will give practical tips on improving your Shopify store’s blog posts. Table of contents Main reasons to publish blog posts on Shopify Pitfalls to avoid when starting a Shopify blog Tips for writing blog posts that strike a chord Yoast SEO for Shopify improves your blog posts Examples of great blogs on Shopify Write awesome, helpful content that builds your brand Main ..read more

Exciting news! Yoast SEO for Shopify’s latest update brings a brand new dashboard feature. Say hello to the Optimization overview – a pre-made priority list for your store’s SEO. Get a quick bird’s-eye view of your store’s performance and know exactly where to optimize first! We’ve also fine-tuned the sidebar menu for smoother navigation and an overall improved user experience. In addition, we have also updated the best practice guidance for category and tag pages. Introducing the new Optimization overview The new Optimization overview serves as the primary access point to the Yoast SEO for Sh ..read more

Beyond getting visitors to your site, you have the crucial task of converting them into engaged customers—whether they sign up for a newsletter, complete a contact form, or make a purchase. A/B testing, also called experimentation, is an important tool to maximize the value of your organic (and paid) traffic and grow your business. But do it wrong, and you’ll hurt your conversions and SEO. Let’s avoid that! Table of contents What is A/B testing?  The benefits of A/B testing Can I run A/B tests on my website?  What should you know about A/B testing before starting? Choosing the right ..read more

Yoast SEO 22.6 is out today! This release has many performance and quality-of-life fixes to improve your favorite SEO plugin. Plus, we’re asking you to update your PHP versions. Find out what’s new in this post! Performance enhancements We’ve upgraded the processing of user metadata in this release, leading to improved performance, especially in generating author sitemaps. Specifically, we now prevent storing non-integral user metadata, making your database leaner and smaller, especially for websites with many backend users. This also means faster, more efficient sitemap output, making your co ..read more

Google’s algorithm updates can shift the visibility of your sites. In March 2024, Google launched one of its biggest core algorithm updates yet, giving many people food for thought. This update differs from previous ones, as it targets low-quality, often AI-generated, content that’s cluttering search results. All of this affects the quality of information users find online, meaning Google had to step in and clean up. Here, we’ll give you more insights into the March 2024 Google core update. Table of contents Google updates are nothing new Understanding Google algorithm updates Why the March 2 ..read more

If you want to reach a younger audience, you need to look into TikTok. Almost half of TikTok’s user base is under 30 years old. So if that’s a market you want to target, you should consider creating a TikTok account and a TikTok strategy. In this post, we’ll give you 5 tips on how to use TikTok for your business. Let’s go! Understand TikTok as a platform It’s good to understand TikTok as a platform before you start using it for your business. Why? Because you need to understand what appeals to people and what type of content is popular if you want more engagement. TikTok is typically used for ..read more

Continuing the theme of optimization and refinements, our Yoast SEO 22.5 release includes general maintenance updates across the plugin. We also improved guidance around best practices for taxonomies and a more effortless user experience overall.  Fine-tuning for taxonomy pages If, like us, you get a real sense of achievement every time you see one of the traffic lights in Yoast turn green, you will be delighted to hear that from this release, fewer words are required to make this happen when working on taxonomy pages.  Commonly known as category and tag pages, these play an importan ..read more

We often get the question of how long an online text should be. As this often depends on different factors, it’s difficult to give just one answer. But looking from an SEO and user-oriented perspective, there is a rule of thumb you can follow. We advise writing more than 300 words for posts or pages, while product descriptions should be over 200 words. Why? Because a higher word count helps Google understand what your text is about. It also gives you the room to give enough information on the topic being discussed, which is helpful for your site visitors. However, we don’t advise adding more c ..read more

Want to start using AI? Are you interested in the challenges and opportunities of generative AI? Or are you curious about how AI impacts search engines and the web? We’ve now added a new course to Yoast SEO academy: AI for SEO. In this course, you’ll learn about AI so you can take your SEO to the next level! Want to know what we’ll teach you in this course, and how to start your learning journey? Continue reading! AI is becoming more important every day People have adopted AI eagerly, generating content in increasing numbers. Whether its automating processes, curating preferences or simply pro ..read more

Get ready for a smoother ride with Yoast SEO 22.4! This update packs a punch, improving performance, fixing bugs and enhancing your overall user experience. Say goodbye to pesky ‘elementor’ slugs and enjoy seamless navigation. Plus, thanks to Yoast WooCommerce SEO 16.2, our webshop customers will better control how their product variants show to shoppers online. Improvements for Yoast SEO 22.4 Across the plugin, customers can expect to see improved performance as a whole. We’ve removed unnecessary queries and fixed bugs, enhancing the user experience. In essence, we have been doing some spring ..read more