Word count and SEO: how long should a post or page be?
Yoast Blog
by Camille Cunningham
3d ago
We often get the question of how long an online text should be. As this often depends on different factors, it’s difficult to give just one answer. But looking from an SEO and user-oriented perspective, there is a rule of thumb you can follow. We advise writing more than 300 words for posts or pages, while product descriptions should be over 200 words. Why? Because a higher word count helps Google understand what your text is about. It also gives you the room to give enough information on the topic being discussed, which is helpful for your site visitors. However, we don’t advise adding more c ..read more
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Out now: AI for SEO training course!
Yoast Blog
by Anne Noij
4d ago
Want to start using AI? Are you interested in the challenges and opportunities of generative AI? Or are you curious about how AI impacts search engines and the web? We’ve now added a new course to Yoast SEO academy: AI for SEO. In this course, you’ll learn about AI so you can take your SEO to the next level! Want to know what we’ll teach you in this course, and how to start your learning journey? Continue reading! AI is becoming more important every day People have adopted AI eagerly, generating content in increasing numbers. Whether its automating processes, curating preferences or simply pro ..read more
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Yoast SEO 22.4: Better performance and product schema update
Yoast Blog
by Beth Parker
1w ago
Get ready for a smoother ride with Yoast SEO 22.4! This update packs a punch, improving performance, fixing bugs and enhancing your overall user experience. Say goodbye to pesky ‘elementor’ slugs and enjoy seamless navigation. Plus, thanks to Yoast WooCommerce SEO 16.2, our webshop customers will better control how their product variants show to shoppers online. Improvements for Yoast SEO 22.4 Across the plugin, customers can expect to see improved performance as a whole. We’ve removed unnecessary queries and fixed bugs, enhancing the user experience. In essence, we have been doing some spring ..read more
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Can holistic SEO and trending content coexist?
Yoast Blog
by Cindy Paul
2w ago
A new day, a new trend. For businesses and content creators, it sure feels that way sometimes. If you’re not on top of trends, it might be difficult to engage your audience. So, what should you do? Is it still possible to create and maintain a holistic SEO strategy, while keeping your users entertained?  What is holistic SEO? To keep it short: if you fulfill your users’ needs on every level, you’re practicing holistic SEO. This means your site is easy and safe to use, and provides the right information at the right time. Holistic SEO is not just doing keyword research and writing content ..read more
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All about Core Web Vitals: INP (Interaction to Next Paint)
Yoast Blog
by Edwin Toonen
2w ago
Google’s Core Web Vitals have emerged as critical metrics for SEO. These metrics help you optimize your websites for a superior user experience. A new player is making headlines among these vital metrics: Interaction to Next Paint (INP). This one replaces the First Input Delay (FID). This post will explain what INP entails, its significance, and how to improve your site’s performance for SEO. Essence of Interaction to Next Paint (INP) Interaction to Next Paint measures the responsiveness of a web page to user inputs, such as clicks, taps, and keypresses. It represents the time from when a user ..read more
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Yoast SEO snippets to customize your site
Yoast Blog
by Angelia Embler
3w ago
Yoast SEO automatically handles all sorts of things for your site. Features like meta tags, schema, sitemaps, and content analysis help you rank higher in organic search results. However, you may have a custom or specific use case that requires adjusting how our plugin works for your site. Yoast SEO includes filters that allow you or your developer to customize many of the features in our plugin. Let’s dive into some of the popular Yoast SEO snippets and real-world examples of times you may need to use these snippets. Modify breadcrumb output A popular front-end output is the breadcrumb trail ..read more
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WordPress 6.5: The features you want to know about
Yoast Blog
by Camille Cunningham
3w ago
It’s almost time for a new WordPress release! On the 26th of March, WordPress 6.5 will be released. Once again, the WordPress team, consisting of people from all over the world, has lots of new improvements in store for us. To get you excited, we already had a quick look at what features it will bring. So let’s see what we can expect and how you can use these changes to improve your own WordPress website when the release is out. Introducing the Font Library The upcoming release includes a new Font Library for the block editor. This library gives you more control over the typography you use thr ..read more
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Yoast SEO 22.3: Introducing AI for category and tag pages
Yoast Blog
by Beth Parker
3w ago
Yoast SEO 22.3 introduces a highly-requested AI feature exclusively for our Yoast SEO Premium customers. AI-generated titles and descriptions—simply input your keyphrase for SEO-optimized suggestions. Effortlessly enhance category and tag pages, save time, and stay ahead in SEO. Yoast SEO 22.3 also includes additional refinements and fixes, enhancing the user experience from which all our customers can benefit.  Generated titles and descriptions for taxonomies for Yoast SEO Premium Building on the enthusiastic reception of AI generated titles and meta descriptions for our customers’ conte ..read more
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Understanding the Yoast SEO traffic lights
Yoast Blog
by Edwin Toonen
1M ago
Starting with SEO can be hard, but tools like Yoast SEO simplify the process. One crucial feature is our traffic light system. We’ve designed this system to guide you and your content toward SEO success. Let’s find out what these traffic lights mean for your work in Yoast SEO. How the Yoast SEO traffic lights work In Yoast SEO, traffic lights act as your digital traffic controllers, signaling the SEO health of your content. Picture them as your navigational aids: green for smooth sailing, orange for a cautious approach, and red for areas requiring immediate attention. These traffic lights prov ..read more
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Yoast SEO 22.2: Fine-tune your content for maximum impact
Yoast Blog
by Beth Parker
1M ago
Here at Yoast, we want to ensure your carefully-crafted content is well-received by the widest possible audience. Yoast SEO 22.2 brings more enhancements to our inclusive language analysis feature. You can expect to see more accurate keyphrase recognition, to ensure your keyphrase strategy is spot on every time! Additionally, we’ve introduced fresh translation enhancements for Yoast News SEO. Enhanced inclusive language analysis Our commitment to inclusivity takes center stage in our Yoast SEO 22.2 update with enhancements to our inclusive language analysis feature. We understand the importanc ..read more
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