Continuing the theme of optimization and refinements, our Yoast SEO 22.5 release includes general maintenance updates across the plugin. We also improved guidance around best practices for taxonomies and a more effortless user experience overall.  Fine-tuning for taxonomy pages If, like us, you get a real sense of achievement every time you see one of the traffic lights in Yoast turn green, you will be delighted to hear that from this release, fewer words are required to make this happen when working on taxonomy pages.  Commonly known as category and tag pages, these play an importan ..read more

We often get the question of how long an online text should be. As this often depends on different factors, it’s difficult to give just one answer. But looking from an SEO and user-oriented perspective, there is a rule of thumb you can follow. We advise writing more than 300 words for posts or pages, while product descriptions should be over 200 words. Why? Because a higher word count helps Google understand what your text is about. It also gives you the room to give enough information on the topic being discussed, which is helpful for your site visitors. However, we don’t advise adding more c ..read more

Want to start using AI? Are you interested in the challenges and opportunities of generative AI? Or are you curious about how AI impacts search engines and the web? We’ve now added a new course to Yoast SEO academy: AI for SEO. In this course, you’ll learn about AI so you can take your SEO to the next level! Want to know what we’ll teach you in this course, and how to start your learning journey? Continue reading! AI is becoming more important every day People have adopted AI eagerly, generating content in increasing numbers. Whether its automating processes, curating preferences or simply pro ..read more

Get ready for a smoother ride with Yoast SEO 22.4! This update packs a punch, improving performance, fixing bugs and enhancing your overall user experience. Say goodbye to pesky ‘elementor’ slugs and enjoy seamless navigation. Plus, thanks to Yoast WooCommerce SEO 16.2, our webshop customers will better control how their product variants show to shoppers online. Improvements for Yoast SEO 22.4 Across the plugin, customers can expect to see improved performance as a whole. We’ve removed unnecessary queries and fixed bugs, enhancing the user experience. In essence, we have been doing some spring ..read more

A new day, a new trend. For businesses and content creators, it sure feels that way sometimes. If you’re not on top of trends, it might be difficult to engage your audience. So, what should you do? Is it still possible to create and maintain a holistic SEO strategy, while keeping your users entertained?  What is holistic SEO? To keep it short: if you fulfill your users’ needs on every level, you’re practicing holistic SEO. This means your site is easy and safe to use, and provides the right information at the right time. Holistic SEO is not just doing keyword research and writing content ..read more

Google’s Core Web Vitals have emerged as critical metrics for SEO. These metrics help you optimize your websites for a superior user experience. A new player is making headlines among these vital metrics: Interaction to Next Paint (INP). This one replaces the First Input Delay (FID). This post will explain what INP entails, its significance, and how to improve your site’s performance for SEO. Essence of Interaction to Next Paint (INP) Interaction to Next Paint measures the responsiveness of a web page to user inputs, such as clicks, taps, and keypresses. It represents the time from when a user ..read more

Yoast SEO automatically handles all sorts of things for your site. Features like meta tags, schema, sitemaps, and content analysis help you rank higher in organic search results. However, you may have a custom or specific use case that requires adjusting how our plugin works for your site. Yoast SEO includes filters that allow you or your developer to customize many of the features in our plugin. Let’s dive into some of the popular Yoast SEO snippets and real-world examples of times you may need to use these snippets. Modify breadcrumb output A popular front-end output is the breadcrumb trail ..read more

It’s almost time for a new WordPress release! On the 26th of March, WordPress 6.5 will be released. Once again, the WordPress team, consisting of people from all over the world, has lots of new improvements in store for us. To get you excited, we already had a quick look at what features it will bring. So let’s see what we can expect and how you can use these changes to improve your own WordPress website when the release is out. Introducing the Font Library The upcoming release includes a new Font Library for the block editor. This library gives you more control over the typography you use thr ..read more

Yoast SEO 22.3 introduces a highly-requested AI feature exclusively for our Yoast SEO Premium customers. AI-generated titles and descriptions—simply input your keyphrase for SEO-optimized suggestions. Effortlessly enhance category and tag pages, save time, and stay ahead in SEO. Yoast SEO 22.3 also includes additional refinements and fixes, enhancing the user experience from which all our customers can benefit.  Generated titles and descriptions for taxonomies for Yoast SEO Premium Building on the enthusiastic reception of AI generated titles and meta descriptions for our customers’ conte ..read more

Starting with SEO can be hard, but tools like Yoast SEO simplify the process. One crucial feature is our traffic light system. We’ve designed this system to guide you and your content toward SEO success. Let’s find out what these traffic lights mean for your work in Yoast SEO. How the Yoast SEO traffic lights work In Yoast SEO, traffic lights act as your digital traffic controllers, signaling the SEO health of your content. Picture them as your navigational aids: green for smooth sailing, orange for a cautious approach, and red for areas requiring immediate attention. These traffic lights prov ..read more