by Robert Clough Small businesses need every advantage they can get to reach potential customers. If you are in the home services industry, you're most likely facing a lot of competition. There is a constant search for ways to stand out from your competitors. Google Local Services is one way to get seen by homeowners looking for contractors in the area. It is a spinoff from Google's Home Services Ad product that was rolled out to businesses in areas of California. Today it is available throughout the United States. It is now being rolled out in numerous countries. Are you consider ..read more

by Robert Clough Search engine optimization (or SEO) is one of the most important marketing strategies to bring new customers to your business. An SEO strategy can attract new, qualified leads directly from a Google search. If you're looking to grow your business, SEO techniques can bring more interested customers to your website. Check out these helpful SEO strategies to improve your rankings in search engines and help your business thrive. 1. Target Relevant Keywords Finding the right keywords can help your website appear in relevant search queries. Doing keyword research and finding the ..read more

by Robert Clough If you'd like to make pay stubs, you must ensure you're making them legitimately. Pay stubs are some of the most common documents you'll get when working. They often come paired with paychecks because they provide information about one's earnings. The problem with pay stubs is that they can be easily misused by those that are trying to seek loans. Most lenders accept pay stubs as proof of income, but providing incorrect information can come with harsh penalties like jail time. Read on to learn more so you can avoid getting a penalty for fake pay stubs. What Pay Stubs Are Pa ..read more

by Robert Clough Are you looking to take your law firm to new heights? Are you sick of wasting time and money on ineffective marketing techniques? If so, then look no further. We're here to explain the best benefits of utilizing SEO for attorneys. If you nail down the process, then you won't have to waste money on other marketing techniques that fall flat. Read on to discover five ways your firm can grow through SEO. 1. Gain Valuable Leads The main advantage SEO strategies provide is leads for your business! People with legal questions turn to Google and the Internet for answers. Don't beli ..read more

by Robert Clough If you need to advertise your brand online, seriously consider using Facebook.  Marketing on Facebook is a great method for promoting your brand and what it offers. Facebook Ads are a popular choice for internet marketers. Have you ever considered using Facebook Pay Per Click ads? These PPC ads are one of the best ways to market your brand. We've put together this quick guide so you can learn about these PPC ads and how they benefit your brand. The Guide to Facebook Pay Per Click Ads PPC is a type of internet ad where a company pays the advertisi ..read more

by Robert Clough A business--what does it run on? Customer feedback is the primary metric that represents the entire business process, and it's a success.  If you want your business to grow, you need to grow your customer base. And how does one do that? Well, that's simple--you tend to their needs and exceed their desires.  In this article, we will cover how to improve customer satisfaction.  So keep reading to learn more. Customer > Problem Frustration is a natural part of business, and it's sort of the notion for doing things right. However, emotional dissidence can ofte ..read more

by Robert Clough We see climate change everywhere--on TV, in the newspaper, on our phones. Climate change is a hot button political issue for a reason. Chances are, you've asked yourself, "what can I do? It's going to happen no matter what." But what if you could do something that dramatically benefited the environment and your business?  Paperless business systems don't only help the environment, but they also add convenience, remove the hassle, and increase savings. Here are ways you can incorporate paperless today. 1. The First Step Is the Hardest  The beginning of any process ..read more

by Robert Clough If you run an e-commerce store, then there's no doubt that you've come across the buzzword "product information management." The referenced trend has been gaining ground in the world of Internet sales. However, just because you've heard this term doesn't necessarily mean that someone has taken the time to explain to you exactly what it means. We're here to fix that. In this article, you'll learn all about what product information management is and a few crucial tips for you to realize the benefits that PIM can provide to your business. What Is Product Information ..read more

by Robert Clough Did you know it costs five times more to acquire a new customer than retain an existing one? As a business owner, one of the things that keep you awake at night is your company's ability to bring in more customers. This is the most effective way to increase sales and grow your business. What are you doing to make the customer acquisition process easier? Are you giving the best experience to new clients? In this article, we are sharing tips you can use to develop a customer experience strategy that'll make it easier for your business to acquire and retain new clients. R ..read more

by Robert Clough Where do you see your small business in five years? Maybe you should have expanded into multiple states or taken your product line from one product to three. Or your goal is to increase revenues threefold. Regardless of your where you want your business to be in the future, to get there you must set objectives. Without objectives, it's hardly possible to achieve your business goals However, setting business objectives isn't that simple. An ideal objective must be measurable. So, how do you create measurable objectives and enhance your chances of reaching them? Keep reading ..read more