Being in a plus size body, it is incredibly difficult to find clothing that fits, is remotely on trend, and is age-appropriate. This is even more true for anyone above a size 24. In-store access to plus size clothing above a size 24 almost seems like a mythical creature that you’re lucky to discover almost by accident. Why Online-Only Options Don’t Work Image via allgo What straight sized folks may not realize is that online-only availability provides its own challenges. Sizing has to be incredibly consistent in order for customers to trust online ordering. They have to be able to build loyalt ..read more

It is always exciting to share a new-to-TCF brand, especially one that is from an indie plus size designer label, GIA/irl, who took a leap of faith and created something from their own frustrations and passion for fashion. This is why we feel that you oughta know, this LA-Based brand, GIA/irl! Even cooler? The brand just celebrated a year in business and that is a feat within itself! Image via @GIAirl on Instagram If you have been looking for a contemporary plus size brand that oozes sex appeal, grown and sexy, and playful, then you have to check out what the brand is up to! GIA/irl is designe ..read more

As The Curvy Fashionista editors, we write about stuff we love, and we think you’ll like too. We often have affiliate partnerships, so we may get a share of the revenue from your purchase. Are you ready for Spring plus size fashion and all the newness that is to come? As we emerge from the wintery cold, we are here to share the newest collection to help us usher in a new vibe. And one of those brands that just dropped is the Rebdolls Spring Collection! ANIKA WIDE PLEATED MINI A LINE DRESS at Rebdolls.com Bold colors, dreamy maxi dresses, playful matching sets and curve hugging knits are what i ..read more

Have you ever given much thought to what your belly looks like or why it may look the way it does? This may not be something you considered until you realized that your belly does look a little different. Or maybe you noticed it during pregnancy, a time where there tends to be a lot of focus on bellies and what they “should” look like.  So What is a B Belly? In the simplest of terms, B bellies are shaped like the letter ‘B.’ Typically there is a “waistband” effect that divides the belly into an upper and lower part, resembling the letter ‘B’ from the side. This differs from the more commo ..read more

Have you been looking for an indie plus size brand that is designed and produced in LA? Well, then we have a fun brand that you oughta know! Meet What Lo Wants, the Influencer-turned-designer, Lauren Gray has an accessible, sustainable, fashionable, and ethically sourced plus size brand that gives us a few more options up through a size 32! “Fat babes want nice clothes too. Fat babes care about the earth.” Lauren Gray Image via What Lo Wants Being back in California has allowed us to connect with local plus size talent and indie brands that are doing impressive things and Lauren’s brand, What ..read more

Are you familiar with the Crush by Cacique collection that Lane Bryant has been giving us? If you have been looking for a “flirty, fun and sexy counterpart to the Seriously Sexy offering” then you need to check out the latest Crush by Cacique collection! When it comes to finding plus size lingerie that is anything but boring, this used to be a challenge. Now? It is all about finding great fit, quality, and support. As a tried and true plus size lingerie brand, Cacique by Lane Bryant has been busy and the latest Crush by Cacique collection is here to bring a little fun and color to our lingerie ..read more

What happens when you pair one of the hottest lingerie brands with augmented reality technology and bring it in store/ offline? You get the best of all worlds that also includes plus sizes into the mix. This is what Savage X Fenty has done as they have partnered with FIT:MATCH, in collaboration with Intel to launch the next generation of its award-winning, patented body shape technology. “Unique and personalized shopping experiences are the future of retail for both the end customer, and business owner alike,” said Alec Gefrides, Intel’s VP of Network Edge Group. Image via Brand Could you imag ..read more

REI is taking a strong stance on inclusion in the outdoors space, in a way that other retailers who cater to a plus size market should take note of! In their most recent Product Impact Standards update for 2023, REI is building upon the co-op’s existing standards, “while elevating expectations in three key areas: fighting climate change, advancing inclusion in the outdoors and managing chemicals.” Image via JennyBruso.com Did you catch that? REI has set a new standard for how its retail partners, the brands who are sold in REI’s stores and website, cater to and address the plus size market- in ..read more

Valentine’s Day may have come and gone, but that does not mean that you retire the plus size lingerie or cool things off in the bedroom. We are grown right? Can we talk about it? We’ve recently learned that CBD for sex is a growing trend that piqued our interest! Some of you may find CBD as a relief for anxiety, muscle inflammation or injury rehabilitation, but to learn that CBD provides a new way to bring relief and ultimately pleasure, we had to share these findings with you. Photo by Shwa Hall on Unsplash So, we reached out to the COO and Co-Founder of Vitality CBD, Scott Mezza to share a l ..read more

When it comes to plus size workwear, this has to be one of the last areas in plus size fashion, that has been missing a power layer or brand to fully own and sit in this space. The new ELOQUII Workwear Collection just dropped, on the heels of a few of you calling out the need for elevated plus size workwear options! Why is this so important? It is one thing to already be scouring for clothes that give you confidence and a sense of belonging, but what happens when you want to “dress the part,” for the role you want? We already have wage disparity to deal with as plus size people, earning 18% le ..read more